Robin Philibert
Identities
Identities
Robin Philibert
Understand what Topo identities are and how they work. Learn how Topo manages email inboxes and LinkedIn profiles for your team, ensuring deliverability and protecting your reputation. See how identities are used in campaigns for efficient message distribution.
Chapters
00:01
What is an Identity?
00:28
Email Inbox Management
02:15
Deliverability and Reputation
04:01
LinkedIn Profile Integration
05:07
Assigning Identities to Campaigns
06:06
Volume Splitting
07:11
Identity Summary
Transcript
00:00
Okay, let's talk about identities.
00:02
This part is important, but don't worry, it's simpler than it looks.
00:05
In Topo, an identity represents a real person sending messages.
00:10
For example, Robin, Dan, or anyone in your team.
00:14
Each Identity can have one LinkedIn profile and one or multiple email inboxes.
00:19
That's it.
00:20
So let's start with emails.
00:23
Topo creates and manages email inboxes for you.
00:26
We buy dedicated domains, create the mailboxes and set everything up properly.
00:31
This protects your main company domain and keeps your deliverability safe in the background, Topo also warms up inboxes, continuously runs, deliverability tests every week.
00:42
Check if emails land in the inbox, not in spam.
00:45
And if an inbox starts performing worse, Topo automatically lower the sending volume, as you can see here, and protects your overall reputation.
00:56
You don't need to manage any of this.
00:58
For LinkedIn.
00:58
It's very simple.
00:59
You need to connect your own LinkedIn profile to Topo.
01:02
We never read your personal messages.
01:05
Topo only uses your profile to send LinkedIn messages inside the sequences you define Now when you click on an identity, you can see the email inboxes attached to this identity and the LinkedIn profile also attached to the identity.
01:21
For example, here you have like Dan identity with multiple mailboxes.
01:25
When you create a campaign, you can assign one or more identities.
01:29
If your campaign includes email steps and LinkedIn steps, Topo automatically uses the LinkedIn profile and the inbox is linked to that identity.
01:39
If you assign multiple identities like Robin and Dan, for example, Topo will automatically split the volume between them, for example 50% from Robin, 50% from Dan and all the volume management happens in the background.
01:55
So to summarize, an identity is a sender.
01:58
Topo handles the technical complexity so you can focus on your outbound strategy.
02:04
Now that you have understand how identities work and how to launch a campaign, the next question is simple what happens when prospect reply and how to manage those replies?