Understanding Clay's New Pricing Plans 📈

guys.

In today's video, I'll be talking to you about Clay's most recent pricing changes and specifically how that impacts your business and which Clay plan you should be choosing, depending on what your goals with Clay are.

So by the end of this video, hopefully you will find out what the right Clay pricing plan for you is, what the impact of this pricing change actually is for your business, and then most of it.

I hope you learn a couple of things throughout because I'll be sharing all the golden nuggets and, and a couple of templates that helped me to better understand which pricing plan to choose for each individual one of my agency clients over at my agency, which is called B2B boosted.

Anyways, let's jump right into it.

I'll be linking this article down below which explains, Clay's most recent pricing change.

But more or less just to keep this super, super simple, Klei has bumped up their pricing by about 20% on average.

So if I head over into the monthly plans right now, we should be able to see that the launch plan is now $185 a month.

And it used to be $149 a month.

This other growth plan is now 495.

This used to be 349 before, and even the enterprise, I mean like all of these plans just became about 10 to 20% more expensive on average.

Now, apart from the pricing spike, the second thing that has changed as well has been the introduction of data credits and actions.

So you can see under each plan you have actions that you're charged for, that you're charged for.

And then on top of that you have data credits that you're charged for as well.

So let's say you use up your data credits, you could still have your action credits left, but you know, you can't really do anything without any data credits, right?

So it's kind of now you have to worry about two things that could basically mean, that you know, you need to top up more credits in your account, which is somewhat of a worry as well.

again you can read their article which explains it in a bit more detail.

But here is my honest take on this.

There are three pricing plans that 99% of people watching this video will be choosing between.

If you just want to try out Clay and you really want to see what it's all about, I recommend you either find someone to do like a one hour consulting call with you or some sort of just, you know, like one on one on one build out with you, typically you can get like some sort of freelancer or someone on LinkedIn to help you out with that.

I do plenty of one on one calls as well.

I'll leave my link down below.

If you ever want to play around with clay and you just want to hang out with me for an hour, like, you know, I could help you out and see and scope out some use cases for clay.

But most of the time I would say if you just want to start to play around with clay and really understand what it's all about, you probably would want to start on the starter plan, which is about $185 a month.

It gives you 3,000 data credits and 15,000 actions.

And for context, data credits are basically any credits that you pay for company data, contact data or job data.

So if I go into a clay table at random and say right now I go into a blank table over here and I type in into tools, something like Find people.

I know there is like a really good extension over here by prospio.

So Find people, for example, like Find people, a company over here.

We should be able to see that this will cost us 0.3 credits for every single person that we're trying to find, right?

So that will be counted as a data credit, right?

So that's just an example.

But essentially everything will be split into data credits.

This will be any credits that are charged for company contact or job data points, right?

And then there will also be action credits, which is like the enrichment, the qualification, the personalization and some of the other stuff as well.

So again, in this spreadsheet, which I'll be linking underneath the video as well, you should be able to see the different features that are different types of actions that you can perform inside of clay that will cost you clay, that will cost you action credits.

So things like using AI, bringing in your own API key, finding emails, clay sequencer, you know, all of this stuff.

and just for a bit of context, like, if I were you, I wouldn't sweat it too much.

I wouldn't worry too much about, you know, what uses data credits, what uses action credits.

It's just about selecting a plan where you're like more or less comfortable enough, right?

It's the same as you going on a holiday and roughly knowing like, okay, like my budget per day is like a hundred dollars or two hundred dollars or whatever, right?

And then that way you can just like play around and then see and course correct if you overspend slightly, right?

Same with this.

So I would say, start a plan.

$185, 99% of you will probably end up being on the Explorer plan to start with.

That gives you about 6,000 data credits, 40,000 actions.

Realistically on the back of this I've seen so far with our clients, whoever stayed in the $495 plan so far, you can probably send about 4,000 contacts into sequences every month, maybe 5,000 contacts at a push on the $495 plan.

But realistically though, if you're just new to clay, you probably will more, more or less send about 3,000 contacts into campaigns because you don't, you haven't really optimized how you spend your clay credits, like your action credits, your data credits and so on.

So for that reason I would say on the $500 a month plan, just expect to send about 4,000 contacts into cold outreach campaigns, whether you're using like LinkedIn automation tools, email automation tools or something of that sort.

And if you, if the budget does permit, then in that case I recommend you just grab a pro plan.

That way you can just completely forget about data credits and action credits.

For the short term you'll get 10,000 data credits, 40,000 actions, and more or less at least you'll be sending about 6,000 contacts into sequences and into outreach every month.

You can probably max out and go all the way up to like 10,000 contacts or 15,000 contacts if you know what you're doing.

And that will also include a CRM integration.

So you're able to sync clay data, through, through to your CRM of choice, like HubSpot, Luxo, Salesforce, Atio, whatever your CRM is, it also gives you access to the HTTP API.

So in other words, you're able to create connections with tools that don't have a native integration with clay just yet.

And you're also able to synchronize your ad audiences from Facebook or whatever other platform, straight into Klay.

So just as a high level overview, I know I've done quite a lot of talking here already and pretty.

Let's be real, it's a video which I'm recording about this, so I'm probably allowed to talk about this for ages, right?

but start a plan is only if you're getting started and you just want to like test it out, test the Waters Explorer plan.

If you just do like a minimal amount of outreach, say like up to 4,000 contacts a month that you want to send outreach to, I think that's, you know, 495 sounds pretty reasonable.

And then 665 is for anyone that's sending north of, I'd say 6 to 10,000 emails or so.

you could probably stick around on the $665 plan.

You can see the cost per 1k credits over here at the very bottom as well that I calculated for you.

I'll also be attaching this spreadsheet underneath the video so you can see for yourself what actions basically cost you credits, what actions don't cost you credits.

But most of the time the one thing that you need to know is basically inside of clay, if we ever click on add column, if you use something like the formula for instance, you wouldn't use any credits, right?

And we'll talk about formula later on.

But for, for a lot of the other stuff you will be like basically whatever tools you click on over here, like let's say AI will cost you credits, emails will cost you credits, web traffic will cost you credits, and most of these will be just action credits as you go along, right?

Or data credits if you're, you know, finding email addresses.

So that's that.

So you can read that for yourself inside of the spreadsheet.

Now where it gets really interesting is if you want to be super scientific and not just guesstimates like I've done here, and if you really want to sweat all the details, you can watch there is a separate video over here on how you can basically calculate your data consumption and your action consumption.

And it's a super simple three step process.

So all you would need to do is just duplicate this spreadsheet.

because at the time of me recording it, I just need to make sure that you know, everyone has view only access.

And then that way you could just duplicate it for yourself.

And then all you would need to do is over here just add the number of accounts that you want to reach out to per month, how many contacts you want to reach out to per month.

And of course it depends.

Like over here we're just estimating.

So you just need to type in, you know how many contacts you want to reach out to.

So where it says CRM volume, just take it as you know, the outreach volume in terms of prospects you want to reach out to.

You can plug in your numbers and then based on that it will just tell you how many action credits, how many data credits this will cost you.

and then on top of that you can see like different account enrichments, and how many credits it will cost you in most cases.

So again you just tick your way through that.

I've made a separate video which explains how you can go about calculating all this.

And then at the very bottom you should be able to calculate and come at a number of data credits and action credits that this entire you know, Clay thing will cost you.

Now just a couple of things on that, right?

You may arrive at a point where you're like, hey, this is gonna, Clay alone is gonna cost me over a thousand dollars, maybe over fifteen hundred dollars or so.

Is it really worth it?

And if you do come to that point, in my opinion, the only real alternative, if you are trying to be a bit more cost effective, would be to use CLAUDE code for a lot of the stuff that you could do, that you could already use Clay with.

So for that I will also be linking underneath this video, my CLAUDE code free course for go to market.

So specifically will teach you how to get set up with CLAUDE code and how you can start using it for go to market as well.

So this is just a high level overview.

I hope you found this video useful so far.

If you have, make sure to go and grab this spreadsheet sheet down below.

Make sure to check out the free Claude code course that I've mentioned.

It will be linked down below as well.

And just for a bit of context, I'll be playing, playing around with this as well and just giving you this calculator so you can test it out for yourself.

And just know that the biggest hack with Clay right now at the time of me recording this is first of all understanding how to replace Clay credits.

I've got like a 20 minute video, that explains how you can, how you can minimize your Clay credit consumption.

So, so I'll be linking that in the description down below as well underneath the video and then more than that on top of it.

Most importantly, all the data collection, aka like your company data, your contact data, your job data, all of that data needs to be collected directly in other tools.

So you need to use tools like prospio or whatever to find leads first and then just import it into Clay and that way you're not going to incur the data cost inside of Clay straight away, right?

So that's how you make things cheaper.

It's just the TLDR behind this video is if you just want to save a bunch of credits, just go and buy a bunch of these data tools that give you job data, people data, company data, and just import it as a CSV into Clay and then best of luck with calculating your clay credit consumption.

If you have any questions on that, just either leave a comment underneath the video over here or just drop me a message on LinkedIn.

I'll make sure to link my LinkedIn profile down below.

because typically I'm super responsive.

or a member of my team just escalated to me and then I reply if a member of my team can't ask, can't answer any of your questions.

Anyways, have a good one.

In the meantime, I hope you found this useful.

Have a good one.

Cheers.