SEO Squeeze: How To Find AI Traffic to Your Website

I know you are wondering how on earth do I find out if I have any traffic from ChatGPT, Perplexity, Gemini, any of those other AI tools that are out there.

So let's go ahead and find out.

So I want you to go to your Google Analytics.

Once you're on your home homepage, you are going to click on reports on the left hand side and then I want you to go to acquisition and traffic acquisition.

If you don't see these life cycles here and yours doesn't look like mine, it's likely hidden under one of these.

So you can see it again under generate leads for me.

These are the same tabs, it's just helping you navigate to the right place.

So you're going to click on that and you're going to get to a page that looks like this.

Remember, this is your last 28 days, so you can change this to be whatever time frame you want.

Now, referral traffic is where all of our traffic is going to live from AI tools.

It means referred to you from a different website site.

So we are going to search only referral traffic.

So I want you to click type that into the search bar so that only referral traffic shows up.

Now click this + arrow and this is where we are going to find out exactly what consists of this referral traffic.

So I want you to go to first user source medium.

So traffic source first user source medium.

And then this is where you are going to see how and where people are finding you.

So referral traffic, ChatGPT.

71 people in the last 28 days have found us on ChatGPT.

Then you can keep scrolling, you can even change this little number here so that you can see more.

So in the last 28 days has anyone found us from a different AI tool?

So we got perplexity in here for seven.

you might be able to see Gemini in here as well.

So you can kind of scroll through this and see and if you're not seeing anything, maybe change the dates.

See if you can look at the last 90 days, see if you can get a wider window to see what's working for you.

But again, you'll see that bounce up under referral and you'll see where it's coming from and how many people are finding you through that one traffic source.

So have fun.

If you don't see any traffic there yet, don't worry, there's plenty of time to get there, so stay tuned.