Mike IgnatJun 18, 2026

[MB] - Challenge Ads 2.1 - Creative Test Campaign

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[MB] - Challenge Ads 2.1 - Creative Test Campaign

Mike Ignat

Learn how to optimize your ad campaigns by using creative testing ABO strategies. This video breaks down how to isolate creatives, manage budgets based on CPL, and identify winning ads to scale effectively.

[MB] - Challenge Ads 2.1 - Creative Test Campaign

Mike Ignat

Learn how to optimize your ad campaigns by using creative testing ABO strategies. This video breaks down how to isolate creatives, manage budgets based on CPL, and identify winning ads to scale effectively.

Chapters

00:00

Challenge Results Overview

Overview of the results from a recent marketing challenge campaign.

00:19

Creative Testing Strategy

00:44

Budgeting and Optimization

01:04

Campaign Performance Metrics

01:16

Monetization and ROAS

01:48

Scaling Winning Creatives

Transcript

00:01

Now, if we focus on the second week, in the third week of scaling a challenge, I just wanted to show you some results that we had for one challenge that we ran from December 21 to January 17.

00:16

The numbers that we're seeing in hires here are the front end numbers.

00:19

So before the challenge has actually happened, and as you can see, we spent $476,000 on the created testing ABO campaign.

00:27

In this campaign, specifically, as we discussed in the previous video, we were isolating every single creative in its own ad set.

00:33

So we had more than 500 creatives that we're testing, and then we have one creative for one ad set.

00:38

The way we were launching them was we were allocating between 50 to $100 at the beginning per creative.

00:44

And then depending on the initial results, if the CPL was, higher than $12, we were just starting all the creatives.

00:54

If we were seeing a lower, CPL lower than $12, we were increasing the budget between 30 to 60% on a daily basis on all the ad sets.

01:04

Now, as you can see, that has allowed us at scale to achieve, more than 46,000 leads at an average CPO of $10.29.

01:12

And also we were able to liquidate 30% of the total ad spend.

01:16

This means that not only we're getting the leads, but we were also able to get a lot of low ticket sales on the funnel.

01:23

And, we can't see the numbers right now here in hires because of the day that we the date range that we chose here.

01:34

But 30 days after the challenge, once the sales team went through all of the leads, we were able to get a very healthy roas at scale from this specific campaign.

01:41

Just because the average CPL was very low.

01:44

And we got a lot of leads with this campaign.

01:48

Its main goal actually is just to find the best performing creators that we have in that account.

01:52

And after that, we're scaling them through a lot and duplicating them into a lot of different other structures and campaigns.

02:00

But more of that in the next videos.

02:02

For this video, specifically, the creative testing ABO is a campaign that we have for every single challenge.

02:10

And the main goal is to find the winning creatives.

02:14

So we were able to find for every 100 creatives that we were testing, we were able to find between 10 to 15 creatives that were huge winners for us and then, scale them within our campaigns.

[MB] - Challenge Ads 2.1 - Creative Test Campaign — Tella