Introducing the SEO Path Chrome Extension

Hello and welcome to this quick introduction video about the new Google Chrome extension SEO Path by Ayima.

Now we've already installed this in our browser, but if you haven't already, you can go to the Google Chrome Web Store and search for "SEO Path" or there'll be a link underneath this video.

So we've installed this already and I'm going to go to the Apple website and we're going to click the S icon in your browser here.

as you can see this actually opens up a sidebar in our browser and that's just because the amount of information available in this tool, there's dozens of different metrics available.

Basically every on page SEO metric you can think of is available and accessible for free within this tool here.

So that's why we've gone for the sidebar rather than one of our other plugins such as Redirect Path where it's available as a drop down menu.

So if we have a look at the top of the plugin here, we've got a basic overview of the SEO health of this page.

You can see what it might look like in a Google search result.

You'll see what the page title is, the H1, whether the URL is indexable, the canonical URL, and if the address bar URL is the same as the canonical URL We can also click the clipboard icons here to copy any of this information to our clipboard.

If we scroll down we see just how many different options are available in this tool.

So I'm going to quickly whiz through them now.

So it starts off with some of the technical SEO options here.

indexability.

We can see the contents of the meta robots tag, the X-Robots tag header and what the canonical URL is.

So we can understand if a page is indexable enough or, or not.

We can have a look at the contents of all of the robots Txt file here and we can see whether this URL is indexable by Googlebot or any of the other common bots out there, including AI bots or LLM bots.

And if we go down to the next option you can see the status codes and request chain.

So this will be similar to what we see in Redirect Path where we can see if it went through any redirects on the way to this page.

with head check we can see improvements that could be made in terms of the head at the top of the HTML.

We can see here that potentially the character encoding is not at the top of the page which is what a lot of browsers and accessibility people prefer.

Going into headers, we can see all of the response headers that come from the website.

So that could be useful for finding information such as the Xrobots tag header or any other variables that might be useful during an audit process.

it also includes information about security headers as well and why those might be important.

Now clicking down into the sitemap.

Now this will take quite a while as it is apple.com so maybe if I go to another website.

this is my personal website which doesn't have that many pages, only 31 URLs.

And you can see here that it's gone away and found the sizeMap file.

The XML file in the robots.txt file.

and this sitemap is an index sitemap.

So it then contains what we got, five more sitemaps within it because it's a WordPress website.

and what you can do is click Analyze links and this plugin will go away and visit every single link.

Just make sure that all of them return a 200 (OK) response.

So we can see that all of these are live pages and it will flag up any 404s or any errors on URLs which are in your sitemap.

So a very quick way to understand if you've got any issues within your sitemap.

Now if we go back to the Apple website we're going to the next one which is hreflang tags.

The Apple website doesn't have hreflang implemented.

So if we go to another website, we've got DIY.com here, which is the B&Q website, which is the UK version of Home Depot.

And you can see here they do have hreflang tags and we can see that they're present and they're all valid.

We can also make sure that those sites are also linking back to this page.

So it's kind of reciprocal going on there in the Hreflang tags.

We go down further, we can look at the mobile friendliness of a page and some of the improvements that could be made.

So for example some of the elements are too small to be able to take touch on a mobile device.

So we can use to take it away and make changes, make improvements to the site.

And the same with the accessibility page as well can see that there's some accessibility issues which we might want to fix to make it easier for people that might have issues navigating the website.

Clicking down into content.

We've got a word cloud here showing you the most popular or most common words within the site.

it's also got a readability score and information about all the headings.

All the H1, H2, H3 tags available in there and duplicate content is also flagged up here as well.

We've got a summary of the keywords featured on the page.

so that can be useful.

we go down, we can also get access to all of the images on the page and search for specific images.

It also includes the alt attribute and the dimensions of those images.

we've got information about the links on the page including the anchors and the most common anchor text used.

we can understand the schema that's on the page as well.

So if this was a product page then you'll probably see some product schema here as this is just the home page.

We've got organization schema and website schema and we can see that these are both valid so we actually check to make sure that that schema is valid using this plugin.

We don't have breadcrumbs installed on this website.

So we go back to the Apple website.

We can see they do have breadcrumbs schema which you can see here and it's also validated.

we've also got access to the fav icons that are mentioned on this page as well.

going down further we can have a look at the links on the page, the total number, how unique they are, the anchor text used.

and we can also check for broken links by clicking this button and it will check every single link on the page and make sure they all return a 200ok message.

So we see that there's actually one broken link on the Apple page here.

This is a 403 error so it's not actually broken, it's just not allowing our crawler to see it.

If we go back to the next link we can go to Quick links.

So the first lot of links here are to some of our other plugins that we provide free of charge which is the redirect path plugin used by over 350,000 active SEOs.

There's a Chat GPT Path plugin which extracts information from your ChatGPT conversations, including the searches that are used and the resources that are used.

And Scrape Path which is our in-browser scraper tool.

If you scroll down further you can also see links to Google Tools.

So this directly links to the PageSpeed Insights tool with the URL that we're currently on embedded into it so that we can get instant access to the PageSpeed Insights report.

The same with rich snippets.

and we've also got links for analyzing and validating the Facebook data and the Twitter data as well.

And we can also click through Deep links into Ahrefs and Semrush and Moz for getting link data about this specific site as well.

Going back we've then got more information about performance of the site.

So we've got an automated core web vitals check for this page which we can see here.

So you can see that it's got poor CLS score.

or you can actually input your own PageSpeed Insights API key in here and have a PageSpeed Insights audit conducted on this page as well.

We've got the social tags, we can see all the social tags which have installed on this Apple site, all the metadata that's available and some which might be missing.

All the cookies which are placed by this website onto your computer.

This is useful for debugging websites.

If you're wondering whether you're seeing something different because of the cookies in your browser, you can actually delete your cookies individually or all of them just from this plugin here.

You don't have to go into the settings of Google Chrome itself and just down the bottom here.

Lastly, we've got some very cool tools here which includes toggling CSS on and off so you can kind of see what browsers can see.

You can toggle JavaScript on and off to understand if a crawler that doesn't have JavaScript rendering can see the content, you'll be able to see it from there.

Design mode enables you to actually edit the content on the page.

So if you want to send a example to some of your designs and say actually I want it to be Shop iPhone rather than Shop iPad, you can actually just edit any content on any website and then take screenshots of it.

Talking about screenshots, you can actually take a screenshot directly from this extension.

So we can click this button here and the entire visible screen of this web page is then copied to your clipboard which you then post into a document like that.

Or you can also select a certain region.

So let's say we're only interested in this part of the page.

We can click that and then we can install that and paste that into our browser as well.

So no third party plugins required.

You can just do those screenshots directly from this plugin.

We can also change our user agent that is sent by your web browser.

So at the moment it's just using our current web browser user agent.

But we can pretend to be googlebot and see how websites act differently based on our user agent being Googlebot.

We can also highlight things on the page.

So if we're taking those screenshots, maybe want to also sort of highlight all the links on the page or we might want to highlight all the internal links or external links or you can highlight all the headings on the page and you can even highlight any content which is injected, by the website after we've loaded the page.

So you can see that these images here have been loaded after the page has loaded via JavaScript.

And that is a quick overview of all the features available in this extension.

Please do give it a download, add it onto your browser, pin it so that you're always having it available and give us lots of feedback so we understand what features you like to have added or any bugs that you find along the way.

Thank you very much.

I've been Rob Kerry and we look forward to hearing from you.