Kleo 2.0 October Walkthrough

Today is happy Clio Day to those who celebrate.

Jake and I and the whole team have been working extremely long hours, day and night.

We're all sleep deprived because we wanted to bring you this today.

So give me a Cleo in the chat.

For those who are excited to finally see what we've been working on for the last few months within your chat.

Hi, everyone.

Hi, Josha.

Hi, nuno.

Hi, Hayden, LinkedIn user.

I can't see everyone's names, but yeah, see, I got good of Cleo's.

Okay, nice, nice, nice high.

Niels.

Hello, Lara Costa.

Hello, Exxon.

Say my full name.

Morning from 5am in Melbourne.

Nice.

Bright and early.

Almost like our, time zone thingy.

Anyways, so before we show you what Clio is, we wanted to tell you more so of why we rebuilt it and what it means to us.

So to me, what I realized with Clio is that Clio was great as it was for content ideation, but we wanted to do something better.

because when Jake and I decided, and the whole team, we decided to build this new tool, the ideation part was just one bit.

We have more things like discovery, creation, etc.

That actually build you your whole LinkedIn system rather than just relying on other people's content to create your content.

Because that is, it's long, it's not repeatable, and you can have to consistently go back and forth.

So we created Clio so you can write for you.

It thinks like you and it writes better than you.

So Jake, do you want to show a little bit of what it does to the people?

Jake will share his screen now.

Let's do it.

Let's do it.

All right, so this is what Clio looks like.

It's super simple.

It's like a chat style tool.

And let's write a post.

Okay, let's do one on, write a post about building businesses remotely.

Remotely and traveling the world.

So basically like Clio will, over time and in the onboarding, which you have to fail, when you start logging into Clio, it actually gets information from you.

So when you actually go and write your first post, it already knows enough about you so you don't have to start from scratch ever again.

Like, that was the whole point of Clio.

When you go in all the tools like ChatGPT or, Claude or any of these other content creation tools, it just has to start from zero again or if anything scrapes from other people's content, which is not what we want.

Your content and your voice and your own unique stories.

So Clio already knows that and he writes it for you.

So as you can see here, it's already written a post.

It's got a great hook.

I've been building businesses for 12 from 12 countries this year and honestly, it's nothing.

It literally sounds like Jake.

Right.

And then we have this amazing little tool, the Ask Cleo part, where you can literally edit your post within it and it can generate any line again.

So what, and this you wanted.

Yeah, you go.

I'm just changing it to be more specific to where I am right now.

So nobody talks about the 3M client calls from the co working space in Austin.

Yeah, so we really.

Well, Rob actually wanted this the most because oftentimes there's only.

You don't want to recreate the entire post.

You just want one specific line instead of rewriting it again.

And then you can go back onto the charts and ask it to write you something else or make it smaller or make it shorter or have something else in it.

Give me five variations.

Yes.

So, Jake, actually a question for you.

Why did we, why did we ask, to like have a contrarian angle, unexpected truth, both claims.

Because then it gives you a variation of different angles that you can do in your content, which means that it will capture different types of people.

Yeah.

So in my opinion, this is what was missing for me for most LinkedIn tools, like a lot of in ChatGPT as well.

It will give you hooks without you knowing what the hooks are actually doing for you.

And here you're actually realizing what the point is of your post.

Because the idea with your content system is that you know whether you're going to engage someone, whether you're going to entertain them, whether you're going to try and convert them, etc.

Etc.

So we got a bunch of questions about how do we know if this is going to attract leads?

Well, when you ask Clio what, like give me more variations of hooks, you will know exactly, because you have five different options to choose from and then even more if you actually prompted back and forth again.

And you can then start conversing like, write my conversion post for this.

Write me a sales post.

Write me A top of funnel post.

Write me a broad post because it has our knowledge.

So Jake and I obviously built this for you based on what we know works, not just what works in content overall across all social media platforms.

Yes.

what else do you want to show them?

The swipe file, of course.

So another thing to note on the chat is we also have voice, to text.

So you can give it as much context as you need to to Clio.

And we will write a post from all the context.

So instead of having to type outloads, you can just talk to it.

yes.

Swipe file, one of my favorites.

So right now we have the community or clio swipes and every few hours we drop another inspiration post for you, in your own swipe file you can start saving things across the web.

So for example, if I'm on Twitter and I like the look of this post, I can click the Chrome extension and there's a couple of things I can do.

Number one is the knowledge base.

And if you want a URL, like this blog post here, I can save this quickly to my knowledge base to then use as context in my future posts.

So I can either do, click this button or do command, shift and K.

And what that will do is pull up the saving functionality.

We can add tags, add a title, or just let it go and we can generate that in the backend for you.

So in literally a second and one click, I've saved this to a knowledge, to my knowledge base where I can then talk to it in the chat functionality.

In terms of swipe files it can be the same.

So command, shift and S.

I like the look of this post.

Here we go.

I like the look of Rob's post.

He's literally sat next to me and I can see it on my feed.

So let's click that and what it will do is save that to my swipe file.

And then again I haven't added any tags, any title.

So it's going to auto generate all of that in the back end.

And now when I go to Clio, go to the knowledge base.

Let's see that item first.

You can see that Clio is learning from this content that I've just added to the knowledge base.

And then this is where you can start generating ideas from it and actually write posts from it.

the other side of it is the swipe file.

So here's the exact post that Rob, that was so fast, so fast.

And it auto generates all the tags, all the descriptions, all the titles.

And you can use any of these swipes in your ideation.

So let's say I want to use, this post here.

I can use it as a context in the chat and it gets added down here.

And now I can generate ideas from this, Give me more ideas like this post or, generate a post similar, to this post.

and so, on.

I love this.

I'm so excited for this personally, because what a lot of you guys don't know is before Clio started, like the very first version of Clio, Jake and I actually were doing this manually on screenshots and even on Notion.

And so the entire point of creating Clio is a tool that Jake and I would have dreamed of having at the start.

So can you go back to the swipe file again?

Just so I want to see it and explain it a little bit from my point of view.

You.

So the idea is that there's a community effort, like, it's not just going to show you the most viral content, it's going to show you the things that people are actually resonating with because people are saving it themselves.

So we're not relying on these vanity metrics consistently.

The metrics that truly matter is what people are actually screenshotting and saving.

And this is one of the reasons why LinkedIn is even introducing a saves feature that you can actually see how many people are saving your posts.

This is being rolled out in the US and hopefully it will come to the UK soon.

But we are doing this for you.

So you can have all of your swipe files in one place and then also you can see the community swipe files so you can see exactly what other people are saving, not just on LinkedIn, but across, like all the social media platforms, which is incredibly important because I don't know if you guys have seen my YouTube videos and have seen me and Jake talk about this, but we.

I don't know.

I don't know how fast you scale from 0 to 100k, Jake, but me personally, I did that in around 15 months.

And one of the main reasons wasn't because I was stealing hooks and templates from LinkedIn, it was because Jake and I were all in on Twitter and we were taking the inspiration from that and read it, right?

Yeah, Reddit, Twitter, even blog posts itself.

Like I said, this sort of my knowledge base.

But I can also save sections, from this.

If I just like the look of this part.

You can literally, wherever you are on the web, you can save things as ideas to come Back to later in Clio.

Yeah, yeah, it's great.

Okay, cool.

what else do we show them?

okay, so yeah, we also have templates.

So we have a huge library of CLIO templates.

I think there's hundreds in here and you can like them in the library and what they will do is turn them into your own library.

So you can see how I've liked one of them from the Clio templates.

You can also add your own.

So you can save, templates yourself if you like the look of a post that you've just seen.

Like you like the structure, you can also paste that into here, the post and we will temp.

We'll make a template from that post, the same with hooks as well.

So very quickly you can build a solid, a solid library of templates that you can come back to later on.

So you see there, I've just selected that template and now I can say, right, so you post about Steve Jobs and it will follow this structure literally one to one.

Let me show you the template.

So the greatest profession I've ever seen is individual and then a brief anecdote and it got me thinking.

So let's see what Clio, comes up with here about Steve Jobs and his templates.

Wait for it for a bit.

okay, so just checking on the chat, who's loving it?

The view is very small.

Oh, sorry about that.

This is a new tool that we're trying to test because LinkedIn won't let us do live by itself.

But hopefully you guys are seeing.

Okay, can I just get a confirmation?

I think it does work though for many people.

Is it going to help which post working on LinkedIn algorithm?

essentially how I know if a post is going to go viral is not because of the LinkedIn algorithm.

Essentially the LinkedIn algorithm posts like pushes content that is good, good and well written and that people are engaging.

Like if you think about it, the algorithm is made by humans.

So the content that is being pushed by the algorithm is good and well written content, which CLIO will help you do because it knows what good content looks like.

And also by referencing the swipe file, you can also see what content is working right now because the swipe will be updated, you know, every single day so you can see what people are engaging with.

So in a condo.

Yeah, in simple terms, because even I don't know what's viral right now.

I just go out of my strategy, which CLIO has inside.

Yeah, exactly.

Another thing to add as well, you know, some of the my top performing post is things that are trending right now.

And we actually have a quick, a quick select feature here so you can say what's trending?

There's going to be loads more adding over the next couple of weeks to see every single functionality that Clio has.

So you can see how I've done.

I want to research what's trending, then I'll ask you what topic.

So then I'll say when LLM traffic.

So traffic from AI platforms will replace SEO traffic.

Let's just see if there's anything trending any studies that have just been taken place.

So what Clio is doing now, it's surfing the web and it's looking at Reddit, LinkedIn, Twitter, news, articles, every different types of sources that you can have.

so because it's surfing the web it will take a little bit longer, but the output is really, really good.

Yeah, I like it because usually it takes us so long to research.

I usually have to go chatgpt, Perplexity, Claude and then check on Reddit to make sure that everything's useful.

But we've sort of put it all together in one.

Exactly.

Okay, so we've got a bunch of trends and new data here.

so then you can simply click a button to get post ideas from that individual trend or you can actually just type.

We're going to have another button very soon.

But you can type write me a post.

Right, A post about number one.

But just for argument's sake I'll click on the post ideas and then it's going to look at that one trend and give me a bunch of ideas in the same way I can select the best one I want and then I can then draft the post and start building it from there.

I like it go around too much.

But the previous generation we did was looking at the template that I showed you and you can see here I wrote the post about Steve Jobs with that template.

So the greatest product storyteller I've ever seen is Steve Jobs.

This was the personal anecdote.

So I watched his 2007 iPhone launch last week, etc.

And then you can see the line after the personal anecdote in the template was.

And it got me thinking.

So it's very follow.

It's following the template very well.

And then it's also making it specific to the prompts that I gave it.

So let's say I want to make my own template.

Can Clio do that for me?

100%.

So when you're in your own library.

You can add a template and if you already have the structure following and everything.

So it's all brackets, and, and sorted for the for Clio.

To understand what type of template it is, you can just simply paste it into here, add a title, tags if you want to what type of template it is.

So hook or post.

And then the other side of it is you can find posts that you like across the web.

if you like the structure, what you can do is just copy and paste the text into here and then Clio will create a template from that post for you.

so you don't have to do all the you know, filling in the gaps and making sure it's in the brackets and all that good stuff.

It's just we do it for you.

We do it for posts and we can do it for hooks.

Cool.

And we have writing styles as well.

I think there's my writing styles.

I know you guys like how me and Jake write, so let's try and write one thing with my style.

Shall we do that?

It was actually already in your style.

Oh, that's why it sounded so good.

Okay, can we do one with your style?

Of course.

Let me click that.

Let's do an educational one.

Okay, let's do it.

an important thing to know as well, if you, if it's doing something you don't want or you have a particular type of emoji you want to put at the end of the every post, whatever, whatever it is, you can add this in here.

So it does it every single time.

Okay, let's, let's do, we'll add another context layer here.

So let's do have a look.

Yeah.

Well, does it have already the high agency stuff?

yeah, let's do that.

Okay, so I'm going to ask it give me post ideas.

So this is taken from content that I fed it.

So just for example purposes.

And what it's going to do is look at that one knowledge base item and generate ideas specifically from there.

So you can see here it's taken some of the ideas from the blog post.

Third World Jail cell test Wilbur's rights face smashing origin story.

So these are all the ideas and then you can simply draft a post from that.

So I really like this idea so I'm going to go for that.

Nice.

And so for those that don't know, maybe missed this, you can add your own documents to the knowled base so you can consistently be referring back and forth to this, that's what Jake did in the chat.

I, will show in a bit as well.

But you can add either your YouTube scripts, your emails that you've already written, your old LinkedIn posts, whatever you want, sales calls.

So whenever you choose to write a, let's say a lead generation post, your clio already has the objections, already has the problems, and it just goes on that instead of just hallucinating like chatgpt often does.

Exactly.

So here's the post.

You can talk to it however you want to.

So if it's a, right, rewrite in no more than let's say 800 characters.

So it'll take the same content and just condense it for you.

As you can see, it's working down here.

Boom.

Can you show them the knowledge base as well and how it works?

Of course.

so knowledge base, so you can see everything I've saved so far into this account.

you can add, notes into here.

So any text you want.

We have a limit of 50,000 characters, so it can literally be an essay.

so you can copy and paste text into here, add a title if you like, tags, documents.

So you can add literally any type of document, PDFs, text files, MD files, anything, and then also URLs.

So if you don't want to do it the Chrome extension way, that's absolutely fine.

You can still add URLs into here, give it a title, and then what it will do, like you saw at the start, it will then say AI is learning about, this knowledge base item.

And then that's the point that you can go in and start talking to it, like we're doing here.

just another thing to mention on the editor side.

So you can do anything from here.

So you can add content yourself.

you can regenerate lines like we showed you before.

You can rewrite it or give it instructions.

you can make things bold, italics, strikethrough, and you can bullet point list things, add numbers, the staircase.

So if you want it.

Or formatting the different types of bullets.

Let's just do an example.

I know this is not a bullet point list, but it's good enough.

So you see it's added bullet points there.

Then I can stare it the other way.

I added another space there.

you can add emojis.

And then finally just the previewing stuff.

So right now I'm looking at the mobile.

I can click this hook icon.

I can just look at the hook.

I can do the same for tablet, desktop as well as mobile.

And very easily preview everything across different devices.

And then finally you can add media to your post.

Carousels, visuals.

In the future, we'll be able to generate them for you.

And then finally you can schedule or copy the post and schedule it yourself or publish directly to LinkedIn.

I love it.

So the way that we designed this, as you can see, Jake and I will, and Jake even more because he had to do a lot more research on SEO.

You would have to go to what, ChatGPT first, then find the idea from somewhere else, maybe Twitter, then go to ChatGPT, find the information and then go back to LinkedIn to try and format it, and then to Trello and then back and forth.

Yep, a lot of friction.

And now there's this.

Almost like the frictionless approach that you would have dreamed to have, right?

Oh, yeah.

And this is for me.

You guys have also already started writing posts that have performed incredibly well using Clio.

So we've been trying it and testing it.

I wrote my last post with it as well.

It does work.

It's working incredibly well for us already.

And this is just the beginning.

Yeah.

Just to add to that as well, I've been using Clio for a few weeks now whilst we've been refining it and making it better.

Right at the start it was requiring a decent amount of edits and, refinements, but now it's almost just one, shotting the post with a minimal input.

pretty much all my posts in the last two weeks are from Clio alone.

And you can see here, in the last seven days, I've generated about 660,000 impressions.

So it does work.

It creates good content if you give it the right inputs.

Yeah.

And just an FYI, guys, I know you.

A lot of you are asking if you can't sign up, you can actually sign up right now.

Rob is going to drop the link to sign up if you want.

And if you are in this live, you get access to early bird pricing, which is, I think we said $59.

59amonth.

It's usually 99.

Yeah.

So if you buy before this live ends, then you'll get access to that pricing.

But after this, I think after an hour, we're gonna go up on price and you'll never get that price ever again.

So make sure you get it before we do that.

And, I'm sure you're going to love it.

Especially my favorite part is the onboarding because it gets to know you better.

Definitely.

And yeah, a key thing to note as well.

We are still in beta.

I know everyone says this, but, we are truly just getting started in a month's time.

When we come out of beta and we're in, our public release launch product, it's going to be even more advanced, even more features, and capabilities.

So we have a lot of things in the pipeline and if you lock in that price early, then you're going to be along for, for the journey at a, decent rate.

So what's this?

Give me post ideas, but on the clio chart, same thing as I was showing you before, you can go through a flow.

So we're going to have a bunch of quick select, buttons, under the chat and in there you'll be able to click them.

And you can see here it's actually saying what do you want your ideas to be about?

I can select a knowledge base item, I can select my swipes.

I haven't added a story on or offers on my profile yet, on this account, but you can add them as well or if you just want to add web search and get post ideas.

So.

Right, give me post ideas about SEO.

So that way it's just helping you, get quickly to the point and add the right knowledge base items and all the other stuff.

I like it.

All right, shall we get into questions?

Let's do it.

Okay, cool.

So we've got a question from.

Let's see, is this recorded?

Yes, this is recorded.

We'll be sending it to our waitlist.

So if you sign up to our waitlist or, or Clio emails, you will get the recording only if you're signed up to our email list.

Will it include the profile research feature to view all the posts by creator along with their engagements, like the previous version of Clio.

Sorry, repeat that question.

Will, will it include the profile research feature to view all the posts by our creator?

Like.

Oh, no, because LinkedIn does not like scraping, so we cannot do anything remotely like that.

But this is why we tackle the same problem in many different ways.

So you can get trends, you can get post ideas, all with AI and from the context that you've given it, as well as the swipe file.

So if you like something that you like on LinkedIn, on X, on Reddit, on blog posts anywhere, you can save them to your own swipe file as well as the clio swipes that you see here.

so in short, no.

And any tool that does will be penalized in the very near future.

True, I got early access.

But why is there no longer content ideation features like the OG clio?

Because we made it better.

Jake and the team have worked so hard into understanding the actual behind the scenes of ideation.

There was a point three months ago, I think it was Jake, when we sat with our engineer and we were trying to explain to him how we were thinking about content and given it just ideas, he was getting really confused as to how we were then creating the entire process.

So then we just recorded ourselves writing posts going back and forth with ChatGPT, Claude, Perplexity, Reddit, Twitter.

And what the first version of Clio did wasn't what we were doing that much anyway.

That was just one bit.

So this swipe file solves the problem of ideation.

The knowledge base solves the problem of adding our own context, so it knows what we needed to know.

So writes a perfect post and then with the chat, you can go back and forth, but all in one place instead of having it scattered everywhere.

Which to me reduces the friction of actually writing.

Because the problem with people is that, it's not that you guys don't have enough ideas, is you don't, you just don't know how to say them and how to write about them.

But when you have the ideas, your knowledge and specific hooks, styles, what they mean, if they're contrarian, if they're like, about education, you already know that all you have to do is write and then Clio will then guide you in the right direction to do the best with that idea.

Instead of going back and forth, what you're doing this way file is sick.

I love this.

Yeah.

So you see that I just saved three post ideas that I found in about three seconds.

Yeah.

So Clio is essentially fixing the execution gap between idea and writing your final post and posting it.

Because that's what happens with most creators.

You have an idea, you go back and forth, you don't know how to write it.

You go and look for templates, you go and look for the best creators, you go and look which post went viral.

Then you forget your idea.

But Clio already knows that.

And you can also, you can also save your favorite ideas.

Let me find another question.

Does it have an internal memory to save posts?

Yes, we save everything.

we have a memory to Clio.

As you write more, it learns more about your style and your topic and what, you like to talk about.

So it remembers you and then it always stores all your posts and everything.

Yeah, we're having a lot of questions like that.

Yeah, it will remember the context that you give it, especially if you upload it to your knowledge base, but also over time.

So the more you use Clio, the better it gets.

okay, how do you tell it to differentiate your own messaging style and the swipe files?

You just literally talk to it.

it's as simple as that.

so you can get post ideas from swipe file items, which means it'll be, slightly different, but on the same topic.

Or you can say, I want to write a post like this, but I want to do this to it instead.

You can literally just chat to it as you would, you know, to a content writer that you're hiring.

Yes.

Like a little ghostwriter, in your laptop.

Will Clio show the final post what the final post will look like on LinkedIn?

Yeah.

Yes.

That's what the, preview is over here.

This is exactly what it will look like.

So it's got the exact same measurements, the sizes the same, you can see on different devices and so on.

Cool.

Rob is putting the link to sign up for the $59 a month membership.

If you want to subscribe and start trying Clio today.

It's not a clickable link.

You have to copy and paste it into your browser.

Yeah, from Robin.

I will be sending them anyway to those that, commented and joined the live stream on my LinkedIn.

So just in case you guys missed it.

But if you want to get it now before we finish and you can, guys, you guys can get that offer.

Just copy and paste the link that Rob is popping on the chat.

would it help with commenting in the future too?

No.

Nope.

LinkedIn will not allow anything remotely like that.

I have spoken to several founders who have had businesses that do exactly that, and some of them with hundreds of thousands of users.

So, and they've been, decimated by LinkedIn, give them a cease and assist, and now they're gone.

So nothing as of the sort can, exist.

And if it does right now, it won't do very soon.

Cool.

Yeah.

And also, by the way, like Cleo, this is another thing that Jake and I had when we first had or first 5,000, 5,000 followers, 10,000 followers.

We were going into these tools that were getting way too distracted with this other features that were taking away from the main thing.

The one thing that you have to nail with LinkedIn is writing.

When your content gets so good, you become undeniable that you don't need to be tracking all of this.

Commenting and joining engagement, like all of these things, you don't need that.

You just need good, well researched content that has a good background and strategy behind it and then knowing how to write it and then repeating that consistently.

And again, we put all of that together within Clio so you never miss a post ever again.

The problem with people and how people are not growing their LinkedIn is because it's not.

Because they're not good at things, they're just new at them, especially when it comes to writing content.

So Clio fixes the writing content, the ideation content, the strategy content, because it thinks for you, it thinks like you and it can do.

It can write better for you in the future.

So that is the whole main, like the, the 80%.

No, the, the top 80% thing.

Now, you know you need to figure out the 20.

Right.

That is essentially what Clio is built to do for you.

It's built by your favorite creators for you creators and entrepreneurs who are trying to monetize and build a personal brand.

let me see another question.

Exciting product.

We are excited.

I subscribe but I not log in.

Just if you email any issues.

Email support.

Cleo.

So just bought.

Thank you.

Candace Lee, thank you for joining.

Maria, thank you for joining.

We'll get in contact with you if you can't sign up, but we'll fix that immediately.

I'm so excited for this.

Me too.

I'm pumped.

All right, I guess we've run out of questions, but I can stay on if you want.

Jake, I know you.

You're busy trying to fix all the other bugs.

Yeah, we're busy fixing bugs, busy adding new things and getting to people in the support ticket.

So I'm happy to jump off if that's okay.

Yes, you can, and answer more questions.

But yeah, thank you, Jake.

Thank you very much.

See you soon.

Love you by.

All right, ladies and gentlemen.

Well, that was Jake Wood.

If you have more questions, let me know.

But I actually wanted to show you something, but I want to keep on answering questions.

Can you add only one LinkedIn account for Clio or can you have multiple.

We're going to be working on the enterprise plan in the future.

Right now what we're trying to do with the beta version is to get as much feedback as fast as possible so we can then iterate and actually make it work for agencies.

Because I had a ghostwriting agency.

This would have been my dream to have so 100%.

Not yet.

Potentially in the next couple months.

But first we need to perfect the product, get you guys to tell us what else you need and want, how the chat is working for you, and then we can go into the fun bits, which is adding more things into the.

Congratulations.

Thank you.

Sorry I'm late.

Just of a client meeting.

Will there be a recording?

Yes, if you sign up to the Clio wait list.

So if you go to Clio.

So, Clio.

So I know my screen isn't sharing, you can, you can sign up to the wait list there, and we will send you emails.

But if you guys want to buy right now and try it, then I'm gonna drop the link again, I think.

Well, if Rob's still in here, he can drop the link.

If not, I'll just pop it in, there.

But, yeah, I'll just show it here.

Actually, no, it doesn't work.

What else?

Go, Jake.

Hi, Richard.

My mentor is here.

An icon.

Any comment generated?

No, no, we, we're not doing that.

We're not doing anything that is not LinkedIn compliant.

This has become such a strong priority for us, mainly because we love LinkedIn.

Secondly, because we realize, like, we don't need to be doing all of that.

Commenting is not our priority.

We want to be the best writing tool in the market, not just for LinkedIn, but every single platform.

as you know, for those that don't know, the only way that I got good at writing was through understanding how Twitter worked and how Reddit worked and how YouTube worked.

So the best content creators didn't learn how to write on LinkedIn.

They didn't learn by viral swipe files that were just on LinkedIn.

The best creators create content from elsewhere.

You know, there was this one time that I talked to a strategist, I think it was Ali Abdouls, and he told me that the best ideas come from outside your niche.

And that's why when you log on to LinkedIn, everything looks and sounds the same.

And that's why people cannot grow at, the speed that they were growing at two years ago, because the content becomes so repetitive that you lose your own voice and your own authenticity.

And the way we fix that authenticity gap is by using Clio, having it add what you actually think about what you do with clients, your business plans, your icp.

So we have this thing that we called, discovery.

And we also create your DNA when you on board onto Clio.

We ask you questions specifically about you.

So Clio rights like you about your business and the problems and so you don't have to copy all the viral hooks.

You don't have to go to my profile and see what Lara is saying, because Lara created the strategy within Clio for you guys as well, like Jake, me, Rob and Cam, who are all the Clio team.

We've all given it our best performing tactics and strategies.

So it actually thinks like a writer, it thinks like a creator, and it also thinks like a business owner because that's what we've become.

We've convert, we convert clients from our content.

We also go viral from our content.

I don't know any other tool that has done that.

I don't know any other tool that has viral LinkedIn creators who have built businesses with a powered tool that has our brains within it, you know, so we've not slept for this long.

So you guys know that this is good in my head, can I actually attribute to that?

I'm so sorry, I just got off a flight, currently in Croatia, going to speak, but yeah, here.

For more questions, what do you think about protecting privacy from misuse of artificial intelligence?

All right, I'm just a girl.

I already bought.

Will this video be in Clio knowledge base?

it will be in the community, but it will also be sent to you if you're in the email list, which it will be.

But if not, just DM me and I'll send it to you.

No worries.

But we'll be doing better demos for sure.

I will be doing specific content about Clio over the next few months on how I use it.

So actually I wrote a post for one of my friends who has no LinkedIn presence, and he absolutely loved it.

I took one of his podcasts online, I put it onto Cleo the transcript, and it wrote me five viral LinkedIn posts in five seconds that actually sound like him.

ChatGPT can do, that, like, I've tried so many times it didn't.

Or at least, or I have to prompt it back and forth.

The reason why I like Leo the most right now is with ChatGPT, you have to know how to prompt.

You have to know how to give it the right things to say.

if you guys have seen my YouTube videos where I show how to use ChatGPT to write, you have to use like 10 prompts to get it to do what you want and you have to go and collect information.

Clio already has that information, so you don't have to spend the 30 minutes that you would writing one post.

It would be more like 15 or maybe 10.

Like, depends on how well it knows you and the more you use it again, the more it knows you, the more it can read your mind, the better post you write.

Which is something I also encountered when we were talking to the engineer behind this entire.

One of them from this entire project that the back and forth is what causes the friction and what causes people not to want to post.

And it's distressful.

It's like, no, it doesn't get me.

And it creates this negative bias towards creating content or using AI or even that LinkedIn may not work for you.

Everything works.

You just need to know how to use it.

You don't even need to learn anymore because we built that for you.

I just, I just.

An email support Felipe.

we'll sort it out for you.

Image or carousel generator?

Just text.

Just text for now.

But, it's on our blueprint to follow that we will be adding that.

That is high priority actually.

We're just trying to figure out how.

But we first need to nail the writing before we go into other things.

Because it's not writing first.

Like the hook is the most important part of your post.

The second most important part is the second, line, the rehook the body and then the visual hook.

So we're tackling each problem as they go.

But first we wanted to really get you and we want you guys to give us your feedback because we're building this tool for you.

is this agentic?

Looks like a, Like a chatbot?

Yeah, it's like a chat.

Super easy to use.

I love it.

but it is AI powered.

If that's a question, I'm not technical, I'm just, I'm just Lara.

I just had to step away.

So many miss, so many have missed answers.

But is there a way to create, create folders or projects where we can write in more than one person's voice?

I think so.

Not yet.

If we don't have that yet.

It will be coming.

Rob, can answer this if he's in the chat.

But it will be coming because we are going to introduce the enterprise thing where you can add many different people and voices.

But it should do in the future, if not now.

In the future CLIO will iterate based on performance of voice created by it.

Well, it won't know the performance because it just won't.

But you can tell it like this.

This post perform well.

Can you write more like it?

That's what I would do.

That's what I do, in fact.

So you can immediately just give it the data like this perform well.

Write more posts like this.

let's say I go to Jake's post and he went viral last week about a new LLM, right?

He showed me this one.

He tweeted, he posted a post with Matthew McConaughey or something and he had like 500,000 impressions.

300,000.

And then me, knowing that I can go and ask it, I'm going to put it on my swipe file, be like this, perform well.

Can you write me something like this?

But for personal branding or for copywriting or for entrepreneurship, yes.

So basically, long story short, kind of.

But the thing that to me is important is that you do so little manual work.

It learns your voice, it learns what's working based on pattern and pattern recognition that over time it will just create you with good post, good content consistently.

What does Cleo use?

I think he's using Claude.

All right, pay.

Thank you for joining.

Sani Andrea.

Awesome, guys.

Thank you.

Joseph.

Question share with the audience.

I'll bet they want to know what fe.

What feature, each of you loves the Most about Clio 2.0.

I love the swipe file.

definitely my favorite.

I used to have to upgrade my cloud subscription on my phone because I would have so many screenshots of my favorite posts.

And I don't know if I should say this, but I've gone viral so much, so many times across platforms.

Not just LinkedIn but YouTube, Twitter.

Because of my ability of collecting Data.

the LinkedIn creator, one of our pages is based on collecting and curating data.

The more you collect, the more you understand what people like.

And so you knowing what people are resonating with, not just based on what you're saving, but also seeing and having access to public, shares and swipes.

You can see what's actually engaging people in real time.

Because what I've noticed is that engagement metrics are not the only roots of what a successful post is.

As I was saying earlier is who is saving it.

How many times has this been saved?

Why has this been saved?

In what niche?

So one of my latest, most viral posts was written from a Twitter idea that we swiped onto Clio.

And then I just looked at the psychology and just utilize it for my own writing.

It had nothing to do with the, original post, but then I just got the idea and then Clio helped me write it based on what it knows about me.

So yeah, that is my favorite.

And I know, I know Jake's is, the Swif as well.

I'm here to answer you Right away.

Thank you.

Rob what LLM is Clio using?

Rob what LLM is Cleo using?

I love Lara's work, but.

Felipe, we'll get to you in a second.

I'm sure that the email is somewhere, but I love you too.

How many documents or links can you upload?

You can upload, I think, as many as you want for.

Yeah.

Well, what's the difference between a chatbot?

I'm not the technical person here.

I just know it works.

whatever makes it work doesn't matter to me.

But we can get the tech guys in here if that is very important to you guys.

Let me ask Chat bot.

I don't know.

Cool.

Any other questions, guys, before I leave you?

This was fun.

I like to see some real case Studies and stats, though.

Lara59.

Sure.

We can.

We can definitely do that for sure.

But, Cleo is not just a chat bar.

It has my brain in it.

We.

I don't have to explain it, but the reason why Cleo took so long to build is because we're not building a generic chop bar.

Like, it's not just, hey, this is a Claude wrapper.

It has our strategies, the templates, the DNA building, the insane onboarding that gets to know you.

Get to know your business, you can upload your offers, you can upload your business and.

Actually, let me show you guys.

What am I saying?

Can you guys see my screen?

I think you guys can.

So this is what the onboarding should look like.

If I am, logged in correctly.

You build your avatar, you put your face.

I'm gonna do that later.

And then what personally mattered to me the most is that you get to choose your own writing style, right?

And then let's say, obviously it writes like me, because it's me, but I want to.

I want to be Jake for the day, because I'm jealous of his insane ability to create logical posts.

Then you can start writing like that.

Give me.

I want to write a post about copywriting.

No, write me a post about what do we want about burnouts and recovery as, entrepreneur.

I'm gonna write this anyway, so when I go in here while this loads though, chats, post schedule, swipe file.

Which I loved, right?

Oh, this is not loading.

Oopsie.

okay.

Swipe file.

Latest drop.

You can see the late.

That's literally what Jake just saved.

The writing styles that we asked.

So as you can see from the onboarding, I chose Jake.

So that's still there.

And then I can say, oh, please do not include Emojis.

Please don't.

Please do include bullet points.

Please make it super factual.

Please make it super logical.

Then you say preferences and you go back.

write me.

Oh, there we go.

Loaded.

I burned out, so.

I burned out so hard I couldn't write a single email for three weeks.

Wait, I would say that that sounds like my Instagram post.

Not I'm tired burnout.

Real.

How does it.

I'm actually.

Wait, that sounds like me.

I love this.

Okay.

I burnt out so hard I couldn't write a single email.

I would say this and then 4, 4, 3 entire.

Should I post this tomorrow?

Yep, I will write this.

The results are making more money working 25 hours a week.

Yeah.

Because I'm finally working on things that matter.

So let me explain to you the psychology and the copywriting technology.

Tech, techniques that go behind this.

So we got the polarizing hawk, like attention grabbing.

I burnt out so hard I couldn't write a single email for three entire weeks.

Not I'm tired burnout, but real burnout.

The kind where your brain just stops and then it's got the education.

So.

So it's following my Slate framework just as default as well, almost, it seems.

And then it's giving you a step by step, which is what, in my opinion, makes, LinkedIn posts work and go viral because you're not just showing, you're telling people you're not being braggy, you're actually helping.

So you hook people with your story, you engage them with the education, and then you convert them into followers or into a fan or into engagement by giving them some sort of strategy at the end.

This is what every single One of my LinkedIn posts is based off.

Now, let's say make the hook more educational so you can actually regenerate it within the post, instead of going back to the chat, which annoys me.

70% of knowledge workers experience burnout that literally shuts down their brain's executive function.

It's giving science.

It's giving scientific.

Okay, so let's say this.

Keep writing, but educational.

Step by step.

Let's see if it does it.

70% of.

Of knowledge workers experience burnout.

That shuts the brain executive function.

It does indeed.

Last time I burned out was in December.

I learned that hard.

Oh, yeah.

So step one, complete work.

Yeah, it gives you step by step.

So yeah, ladies and gentlemen, that's just the first bit though.

If you guys liked this demo, then Clio is going to be available for you guys to buy for the next hour or so until I decide to finish this live stream, which you guys know I'm a yapper.

So 59 for today and then from after is going to increase the price this, the early bird pricing.

So if you join today, by the way, or over the next few days, you'll get access to the next masterclass where me and Jake and team, maybe they want to come as well.

We're going to be writing more viral posts.

We're going to be answering more of your, answering more of your questions, and I'm going to bring in my exact writing technique of how I actually went viral multiple times using Clio.

we'll also show you how you can go viral, my exact prompting strategies of how I use Clio and how I can write better posts.

Because usually with AI there's a gap in education.

It's not that the tools don't work, is that we need to understand how to make them work.

Clio already is quite intuitive, but if you want to step it up a notch like I do, because I am an AI addict and all I do is write content, come to that session.

It's included when you get into Clio.

So if you join clear today for 59, you get it, you, you test it, that price is never going to be available again.

And you also get another master class that's specifically done to teach you how to write better content.

Mind you.

Mind you, I'm a copywriter.

I write for different creators every single month.

I have one of the biggest personal branding in writing.

communities on LinkedIn have also written viral YouTube scripts, have also written viral Twitter threads.

Jake is coming, who's also written multiple viral threads and multiple viral posts.

So if you want to know how to storytell, so it works on LinkedIn, you can come because you have me.

If you want to know how to educate, then you can come because Jake's going to be there, we're going to be breaking down how we actually write posts again and again and again until you guys understand how to use Clio to perfection.

Because that's the point.

What, why is this gang signs?

I'm so Gen Z.

Okay, are the knowledge files we share with, Clio safe within Clio?

Should we be aware of them being used?

No, no, we actually, I think, I think the guys were very mindful of that.

yeah, you are safe.

Sir, please can you send the link again to the wait list?

I've signed up to Cleo.

Yes.

Why is Jasmine watching this?

They want to give him clout.

I'm like supporting.

I like Supporting small creators.

Jasmine.

Alec is watching this live stream because he's a fan and he's literally next door.

I've email support to get access.

Yes.

Amazing.

Thank you, Yasmin.

The in your own voice part is what caught my attention.

It's not just content, it's authentic content.

Yes.

there's like an authenticity crisis on LinkedIn right now and we're fixing it.

Oh, what?

Hi.

What's up?

I'm just shopping.

Oh, there we go.

Balloons.

Okay.

Hey, everybody.

Just got a quick announcement because I know the chat's moving fast and everybody's not seeing it.

There's a lot of orders all going through at once, so it will be stuck on processing for a few minutes.

It can be as much as like five minutes, but it will go through.

We just trouble.

Did some troubleshooting and everything's working, working.

It's just a little bit of slow, a little bit slower than normal because everyone's buying at once right now.

So if you get stuck on processing, don't worry, it will go through.

Keep an eye out on your email.

It might be five minutes or so, ten minutes at most.

Check your junk folder and you will get your, your login link after you pay.

Yeah, it's all working, just slightly delayed, but thank you.

Rob, do you want to introduce yourself?

Yeah, absolutely.

Well, this is Rob, the other co founder of Clio.

you guys might have seen him on your LinkedIn.

Rob, who are you?

What's up y'?

All?

How's it going?

I am Rob.

yeah, I'm one of the co founders of Clio and I am the person that you bring all of your problems to and I will solve them for you.

and so right now, again, if you have any issues, support Cleo.

So I'm going to drop it into the chat is where you write to.

I will personally be in there just going through the inbox, answering any questions, solving any problems.

If you become, a customer of Clio, I will even give you my personal number.

You can call me up anytime.

I'll answer, I'll help you out, I'll answer questions, I'll solve your problems.

and what else?

If you're still trying to get early access, I'm going to drop, drop the link into the chat.

Now the chat doesn't allow us to put a hyperlink, so you just have to copy it and paste it into your browser.

If you have any issues, you can write to support Clio, so, or you can DM Jake on LinkedIn.

and I'm just going to keep spamming the chat with the payment link and the email where you can reach us.

and thank you so much for your patience.

Wait, so, someone had a question for you.

It's Richard Moore, actually.

What is your favorite feature within Clio?

My favorite feature?

Yeah.

so I actually, I love the feature where when you open up your post, you can regenerate specific sentences of the post.

So as an example.

Oh, here we go.

So as an example, if I like the entire post, but I just want to change one sentence or the hook, you can have Cleo rewrite it and.

Or you can prompt, you can prompt it, to be like, make it better or like, make it more casual or things like that.

And, if you look down where it says rewrite, if you just click that, then the AI will just do its thing and just keep regenerating it.

I love that because, that's just something I've always wanted.

I don't know.

Other tools provide that.

Yes, I actually just show that on screen as well.

Rob Hub.

Yes, please, details of your app.

Okay.

Anything else you want to say to the chat or do you guys want to go again?

Leave me.

I, I'm down to just stay here and just help with support issues.

I think the chat's moving really fast and I want to make sure that everybody's issues are handled like, promptly.

so I'm down to do that, but you let me know whatever you want to do.

Oh, good.

You can say, you can say.

Yeah, we can just jab about Clio even more.

When is the master class?

The master class that we're hosting specifically for people that buy Clio?

Within the next five days, I think.

The live masterclass is on the 6th.

So if you buy before the 6th of October, the master class is going to be around 7pm, if I got that right.

UK time.

Yeah, 7pm, UK time.

No, 6pm Six or seven around that time.

If you buy before that, you'll get access to it immediately.

And it's going to be me and Jake walking you through exactly how we write viral LinkedIn content with Clio and how to prompt it, how to regenerate the hooks that we just showed you how we know if a post is going to do well as well.

We're going to show you how we understand that because after three years of writing, we sort of adopted this habit where we know, we understand what actually makes a post.

It even Rob is writing viral LinkedIn threads at this point.

So we are all Clio fans around here.

Yeah, it's true.

it's.

So can I actually just add some additional context even to that, Lara, that I think is kind of interesting.

so for those of you who don't know, I, have with.

With Jake and some.

With Lara, a couple different businesses.

So one agency business, another software, and then Clio, which is a software which, Lara, Jake, Cam and myself are all co founders of.

All three are profitable, doing great.

And all three, all of the leads and the customers come from the content that we create on LinkedIn.

and, some of X, but like mainly on, on LinkedIn.

And, we've behind the scenes been using Clio to create content for ourselves.

And so, if you want to know, like, how do we, we, get customers for our successful businesses, this is how we create content.

and so now you can too, with Clio.

and, yeah, that's all I want to do.

So actually, how much, how much do you think LinkedIn has become an important part of your pipeline in revenue?

Like, it's all of it.

it's literally all of it.

Like, all of your leads come from LinkedIn.

Yeah, like, well, there's.

Aside from referral, but referral.

Referral is just like, you can't even really consider that a channel because it's just not, like, scalable or you can't really control it as much.

So aside from referral, but, like, even counting referral, LinkedIn is like 90%.

and so, yeah, like, we have grown.

For example, our agency bootstrapped, to where it is now.

It does about $3.6 million of arrangement, and all of our lead flow comes in from LinkedIn.

Like, literally LinkedIn, and creating content changed my life because before then it was like a struggle of trying to figure out how do we get customers.

that's every business's problem.

Like, all, everything in a business, all your success is downstream from having consistent, repeatable, scalable lead flow.

and I never thought that I would be able to do it myself, until I saw a friend who was actually growing on LinkedIn, and I was like, oh, if they can do it, I can do it.

Because I knew that they were not a good writer.

And so I was like, holy crap.

If they, like, I saw them, they're at like, 17,000 followers, and now they have, like, they're one of the biggest LinkedIn creators, and they have, like, millions of followers on multiple platforms.

And I was like, sometimes you just need to See a friend do it, because you see other people doing it and you're like, oh, yeah, but they have a unique skill set, or they're just lucky.

But when you see someone you know do it, you're like, oh, anyone can do this.

and so, yeah, that was, like, a pivotal, pivotal moment, in my career and in my life, really.

And how long did it used to take you to write content?

How long did it used to take me to write content?

I used to literally block off an entire day.

Like, Mondays were my content creation day.

And I'd be like, I'm going to get through, like, eight posts today.

And by the end of the day, I was lucky if I got, like, one.

Because it's hard, especially when you're learning, like, writing is difficult, and knowing, like, the tenants of copywriting to produce quality content that will drive leads, like, it's.

It's tough.

It takes time and energy.

And so, yeah, it used to literally take me, like, a full day to just get, like, one good piece of content, if I'm lucky.

and so, yeah, like, I.

I need Clio.

I needed Clio, especially because I'm trying to run these businesses.

Businesses, too.

And it's hard to be like, how do you create content and run your business?

Like, you just don't have time for both.

And so, like, that's literally why, Clio was started.

And it, at first, it helped us.

And I remember, like, talking to Jake and being like, dude, this is incredible.

Like, you should make this public.

And he's like, yeah, I'm gonna make it.

I'm gonna make it public.

And then everyone fell in love with it.

And, you know the story, from there.

Yeah, we were all, the first Clio users when it was just a.

It wasn't even called Clio.

It was called Content Growth.

Literally, like, nothing feels better than to promote a product that you yourself use and get value from.

I, think that a lot of founders, they, like, will sell something that they don't even use their self.

But, like, yeah, this is, like, we needed this and we need this, and that's why we created it.

And that's why, like, I think we're all so passionate about it.

Yeah, I agree.

I agree.

Especially writing changed my life as well.

But I think from my lens, it's super interesting to see you, Rob, because you have three different businesses and you're still putting so much effort onto LinkedIn.

while most founders in your situation would have completely ignored it, gone straight into paid Ads, but you're literally not even paying for ads at all.

It's all organic.

Yeah.

And paid ads, in my experience, don't work for our type of business.

And yeah, organic is, is the way, like, for you, I'm sure you've, like organic.

Like, I, I know your story, but like, yeah, LinkedIn was the impetus to like, all, all of this.

Right.

Like we met on LinkedIn, do.

My millennial heart is going hard.

Yeah.

So I've personally met every single one of my friends on LinkedIn because of writing.

Like, that's it.

When you're able to show your competence on LinkedIn, you don't just get more leads, you actually build a strong network that you in the future can build a business with.

Like, I don't think I'd be in a situation if I didn't start writing content.

And I think I would have gone that quicker as well to like, I don't know, the thousands of thousands of followers that I have if I had a tool that understood what I wanted to say instead of me having to go all the way and had to start Ghost, writing agency wrote for 20 people at one point, 15, 20 people by myself using AI.

And then like spent hours trying to find the best proms, find the best hacks, find the best.

Which one do I use?

Is it Claude perplexity?

Is it ChargBT?

Is it, you know, Microsoft AI?

Is it Bing?

And then Clio has just summarized the entire journey that I had to go through for like 15 months so then I could get better.

Because again, I showed earlier for those that missed it, like, Clio will generate you hooks and it will give you options and then you will understand why it's giving you those options.

I can share my screen again.

Rob, there's a question here though.

Yeah.

How long does it take you now to write a LinkedIn post?

like, quicker than I care to even admit.

Like, it's just so, like, literally I'm, one shotting things with Clio.

The funny thing is I did a post the other day that was my top performing post of the last two or three weeks.

And some of the other posts I just wrote by hand because I like writing still.

And the Clio one freaking outperformed all the other ones.

And it was just like a one shot from Clio.

so, yeah, I think the thing is that there is a lot of work that goes into, a lot of foundational work that makes it so that the output is quick.

So as an example, I Spent the time to collect inspiration, posts that I like, and create a knowledge base so that CLIO understands my voice, the topics that I want to write about.

and so there is, like, a bit of that work in the beginning, and then now it's just like, I can fire them out.

The other thing is, though, that's interesting is that, like, I find that my own writing gets better just from using the tool.

Because, like, copywriting is hard and it's practice.

And back in the day, I used to be a journalist, and the way that I learned to be a good journalist is I would pull up an amazing article that I liked from whatever, the New Yorker, and then I would take the article that I was writing for whatever publication and I would look at their structure and just kind of like, copy it and make my own version of it.

And so, yeah, CLIO is good because it's like, it shows you how to properly frame, a piece of content and it re, like, rewires your brain and trains your brain on how to be, a better writer as well.

So, yeah, I love that, rewiring your brain to become a better writing by using AI to your advantage.

Yeah, it's so, crazy.

What a word.

I actually, I'm writing a script for, YouTube, and it's about the AI gold rush.

And my main thesis for it is that AI is not going to replace people with people who know how to replace.

How to use AI will replace everything, everyone else.

And I think that's the whole point.

You're using AI every single day to understand what you need to understand faster and better.

rather than going in different loops and starting an AI business, like, you're just using AI to create the better business.

can I do what Clio does with ChatGPT?

Why not?

Yeah, you could, but really, you can't.

We tried, but CLIO has a bunch of other prompts on the back end.

I can't explain them as well as the technical guys here, but I'm going to explain it from my lens.

it's got prompts behind it.

When you ask it, hey, write me a post.

It can write you a post without you giving it more ideas.

With ChatGPT, what you would need to do is you would be okay, hey, write me a post based on all these posts and these exact same, tactics.

And you'll have to actually write down.

Okay, so the hook needs to be around eight words long.

It needs to do this and it's to do that, it needs to have, like, contrarian bias needs to have a rehog.

It needs to have 800 characters and you have three lines, right?

Clio does that immediately.

So instead of having to redo it every single time, even if you create a project or a charge Beatty, what is it?

But it doesn't do it as well as clear weeks tried because I had my own charge PT bot and I was like, make this better.

This is why the product took a little bit longer to build because we have, we know this.

And again, chargeability is not a wrapper.

We built it from the ground up and we, we made it better.

Rob, thoughts?

You're in your muted.

What's up?

How's it going?

Two feeds going now and I can just see my own concentrating face on the screen.

So you answer this question.

Can I do what Clio does with ChatGPT?

And why not?

No, because so a few multi part answer to this.

So number one, one of the most important parts of having a good output is having good input.

And so we made it really easy to collect inspiration from around, not just LinkedIn but also the Internet.

So Reddit X LinkedIn and you can store that all in a swipe file.

I mean first things first, like ChatGPT does not have a swipe file feature that is like a core part of Clio.

That's not just a writing tool.

You also are able to store inspiration in there.

And the reason that's important is because again if you want to write a viral post on LinkedIn, the easiest way of doing that is taking a look at other people who have come before you and written viral posts and kind of stealing their structure a little bit.

You want to start from there.

That's number one.

Number two is all of the training data that we've used for the actual trat chat feature.

There's a lot of customization that has gone on behind the scenes as you said.

Lara Cam, our co founder, the technical one could explain this better, but we fine tuned it for the purpose of actually creating content on platforms like LinkedIn.

ChatGPT is not made for that.

It's not fundamentally like a writing tool nor is it a writing tool for a specific platform.

But we have trained it and tweaked it so that, that is specifically what is written for.

Then the last thing that's really interesting because I'll use ChatGPT for a lot of things like I'll use the projects in there.

But the annoying thing is that you can't choose which pieces of the knowledge base you want it to pull from for every specific post.

So when I'm doing a post as an example and it's about SEO, well, one post might be talking about AI search.

And so I needed to pull from very specific documents, documents to inform that post.

Another post might be about, the past of SEO compared to the future.

And so there's very different documents that need to feed it in the knowledge base in order for it to produce a good output.

And when you go into clio, one really cool thing is that you can actually choose the documents, the knowledge base that you want each post to pull from.

And the last thing is that it gives you trend data in real time.

So as you saw in the demo, you can actually ask it to give you trending information right now about SEO.

As an example, if I'm writing a post to get leads for our agency and it'll go and it'll search the web and actually pull in information and format it in a clear way and then allow you to, in a single click, transform those insights and information into a post.

So, long story short is no, you can't do it with just, ChatGPT.

I do use ChatGPT for a lot of things, but, it just doesn't work for this.

And this is why we built the tool for ourselves first, and foremost before we released it to the public.

Amazing.

Amina asked a question.

Isn't writing using AI being a threat to creativity of brain?

I have a very interesting point of view and I need you to listen to this.

Creativity doesn't like AI facilitates creativity, it actually enables it.

It enables you to understand your thoughts even better, to write faster and to do it more often.

I have this theory, it's called the winning effect.

When you are able to do something well, once and it creates a significant result that is an outlier beyond what you've done before, you're more likely to do it more often.

So let's say you write a post using AI, right?

Maybe it's uncomfortable, maybe it's not you, maybe it doesn't feel authentic because you didn't know how to prompt it.

But then that post got a, 30 to 50% increase in reach and engagement, right?

So now you're more likely to stay on LinkedIn and write more content with AI or without AI.

So that is that itself, it's already a win win for you, which makes you more likely to explore your creativity and actually understand yourself better and understand what you're offering better.

Because you know that it can work so you don't have this negativity bias towards posting on, on LinkedIn or creating content on any other platform anymore.

So it enables creativity.

ChatGPT, or like no AI itself, has allowed me to not just create content on what platform, but five.

Five.

I have 24 hours in a day.

I write 20m, 20 minute long YouTube scripts using AI, but it's still mainly me.

Right?

I write five LinkedIn posts every single week using AI, but they all sound like me because I wrote them.

I just use AI to get me to that 80% and then the 20% is me, you know, and again, like, we can choose not to use AI, of course, but the ones that are using AI are going to get ahead.

And to final, to finalize this point, actually there's this guy called Rick Rubin.

He's an author.

he's an incredible, I think he's a record producer.

And you can see his style.

He looked like very creative.

He's a normal type of guy.

He said he wears like all of his clothes.

Right.

He's an artist.

And his most recent podcast in the Daily Stoic, AI isn't stealing.

Creativity is supercharging it.

there was someone else.

I think it was Deepak Chopra, who is a spiritual guy.

Chopra.

This goes kind of random, but it still makes a point.

Like he is writing a book on AI and spirituality.

So when we have all of these people that were very much based on literature and all of these things and they are now adapting into technology, then what does that tell us?

That the future is within AI and the people who understand the tools and the best tools will win.

And one of them is Clio.

so, yeah, that's, that's, that's my, tattoo.

Thank you for, thank you for coming to my TED Talk.

But yeah, so I actually, before we drop off, because I do have to leave at some point, I have to prepare for our keynote tomorrow.

That's why I'm in Croatia.

I asked, I asked Cleo to write me a lead magnet post.

And for those that don't know what a lead magnet post is, is what literally gets you the most leads.

my latest LinkedIn.

LinkedIn lead magnet post actually made us around $5,000 in one day.

And then.

So most people actually want to start writing lead magnets, but they just don't know how to frame them.

And so when you, just simply ask it, hey, can you write me a lead magnet post?

Just write it.

Wrote it for you.

All you have to do is include the link in the photo.

Like you don't have to go through the mental gymnastics of going to my post.

Let's say Jake did a lead magnet.

Let's say, another guy called like maybe Jasmine, maybe Rob did one.

And then you have to pick and choose.

Oh, which hook.

Oh, like Cleo just did it for you.

And then you can edit it here, and just make it shorter.

We're going to go here, make it shorter and then it rewrites it for you.

It's already shorter within one second.

That's it.

Let's write another post so I can give you, give me post ideas.

Then again, the more you do this, the more it will, help you.

My story, based on my story.

What I did here and what it shows you is using the knowledge base that's here, right here.

The more you actually put into your knowledge base, the more you'll understand.

I only have one document, but then it gives me option one, use your personal story.

Option two, use your knowledge base, topic, etc.

So I want to go with option one.

And then he's going to talk about my journey with depression, etc.

It's going to give me five post ideas.

You can choose from them.

And this is all also based on validated content.

It's not just making things up because it's got again, mine, Jake's, Rob's strategies that have worked.

So we dissected or like main thesis of why content works in every single platform and he's telling you why, so why this works is vulnerable.

It's got specificity, it's got a transformation.

If you have seen any of my content before, you know I'm very bullish on this.

Like transformational content plus specificity will always outperform, especially when it comes to storytelling.

Same again.

Reframe Spain says wisdom.

So this is your typical platitude type of post.

You'll see all the top creators doing these.

I do this as well, but more so in a storytelling way so it's not just like a cliche.

and then it gives you the ideas.

Let's say I like, I liked, I like post five, make me one that is 800 words long and starts with how I, I'm gonna write this post.

And yeah, and by the way guys, if you're liking this, Cleo is available for you to buy right now.

$59 entry price by the end of this live stream, within a couple minutes after we'll be sending you the recording.

If you're in the wait list but the price will increase after this so there's your one and only chance to get it at this price.

And if you do join before October 6th at 7pm UK time, you will also get a full masterclass with me and Jake showing you and walking you through exactly how to write posts like this.

So yeah, so there we go.

How I stopped waiting for permission and built my dream.

My my own damn dog.

Why does it sound like me?

It only has one piece of my document.

I'm kind of surprised.

So yeah, it wrote me a post based on this post I can go ahead and make it shorter.

I actually prefer it when it makes it longer for me because then I have more things to choose and take away from.

So make it shorter and with one key lesson so yeah and as Jake was showing we have the different things you can actually go iPad, iPhone, laptop size and yeah, cool.

Oh, who's gone Jake does it complain we we don't have automations in Clio now the knowledge base is far.

Wait, let me just remove the nose bases by far is the best feature.

Great addition.

Thank you, thank you.

that was not my idea but I will take credit for it.

I use Cleo back then.

Yeah, Cleo is awesome.

like it.

It is going to get better.

Excellent information.

Thank you.

All right ladies and gentlemen, I think it's time for me to go to sleep.

I've slept a total of two hours when you should know logging in in there there are six steps.

How do I complete this property?

Also writing style only has Cleo style.

Me and Larry can't scroll.

It should have it.

can you please refresh your page and then let me know?

if you guys do have questions, please send me a LinkedIn DM.

if we're not connected, please send me your question in the connection so I can reply it to it.

I don't know.

I don't.

I don't know if you guys know I've got.

Let me show you.

Let me show you.

I've got.

How many, how many connection requests do you think I have?

Just a guess.

I'll wait so if I don't reply, please always try and send me a message so I know that it's like important.

Okay, I'll let you guys guess.

How many connection requests do you think I have pending?

Where.

Where's the waitlist you can actually buy now?

So.

So Rob is dropping the link in the chat copy and paste onto your web onto your onto web and then you can buy that.

And if not, you want to join the wait list then just go into Clio.

So I would like to see an actual case study of someone using it on the case study and Jake is a case study.

But yeah, we can't.

We don't have the case studies because CLIO is new.

Like we just launched it today.

But stay tuned.

if you stay subscribed to our wait list in our emails, you'll get emails where we're going to be pushing people's case studies, etc.

So you can see.

So no worries.

We're all definitely getting on that.

The tool is just new, so no one has used it yet.

I will test for a month and I will let you know how you can be.

Okay, Study Patrick.

I'll add you.

Would you post a replay in the knowledge base?

in the knowledge base, yeah.

But I will also Send it on waitlist 26 000.

No, actually no, that's too high.

The wait list is on Clio.

So I agree Charge PT is not always tailored to LinkedIn and nobody, no, not everyone can train it.

True.

Great.

I have, I have 13,000.

So please, please, please send me a message in the connection request so I can answer it because otherwise I don't know why.

I don't know.

I don't know what the point is.

we.

I'm getting so many DMS already.

Seems like I sent the connection no acceptance.

I don't see them like for a While actually my LinkedIn was broken and I couldn't see my.

This like when I went onto my network it wouldn't load.

And then now like I just keep on getting more and more like it doesn't even load well, it doesn't even load fast.

And then like it's consistent and so if you didn't send me a connection request with a, with a message, I'm most likely not going to see it because it won't stand out to me.

So that's a LinkedIn tip for you.

If you want someone to accept you send them a personalized connection request.

Can I use using PayPal?

No, no.

We will post this as somebody in the middle of a, pack raids.

I think I will be a good case for clear.

You should be Patrick.

I believe in you.

Patrick is going to be the next viral creator.

Watch this space first.

In case it's a small town.

I'm the president.

This sounds great.

Happy to send you a case study after I use it.

This is exactly the kind of tool I Need.

Thank you, Marcus.

I'm so glad.

Please, do add me on LinkedIn.

I will go through the chat tomorrow.

I need to prep for this presentation, but I will be adding every single one of you that engaged in this live stream because I know I've been talking for an hour and a half, so I appreciate you guys staying here.

Okay.

All right, well, ladies and gentlemen, go to sleep.

I will.

Well, I won't, actually, but next task.

All right, ladies and gentlemen, thank you so much.

Cleo is here and it's only going to get better.

I am very grateful for every single one of you that stayed until this far.

Again, if you want to get Cleo for the first time.

Oh, my God.

What?

Oh, wait.

Jake.

Right?

You scared me.

What?

Sorry, there's.

There's a few things.

So we're getting to everyone on support at the moment.

Felipe, you mentioned that you just got an automated email.

Send you the payment link again.

Don't worry, we're going to get to all the support tickets.

There's just an automation, going right now just because we have so many people emailing.

So just bear with us.

We're going to get to everyone.

Do you guys want to stay or, like, do I close now?

Can I go to sleep?

yeah, let's.

Let's close it.

We need to get to all these tickets.

All right, bye, guys.

Bye.

Thank you, everyone.

Thank you all.

All right, ladies and gentlemen, as I was before I was interrupted, I was gonna drop the mic.

so, yeah, so 59 for now and then you're going.

Okay, 59 if you sign up today, then it's good.

The price is going to go up.

If you sign up today, you'll get the replay of this live stream and you will also get access to a bonus master class with me and Jake showing you how to write, create, ideate, use the knowledge base.

How do you start filling up your knowledge base?

Because I know that's kind of overwhelming.

I have adhd.

I know.

So I get you.

Showing you how to do it in the best way.

How I would write a post for someone else for the ghostwriters in the room.

I still ghostwrite for a lot of my friends.

Free, free, free work.

I'm a, I'm a freelancer at this point and so I'm going to teach you how to do that because that's my favorite thing to do.

I do this for fun.

If you guys have bought my email course coolest, you probably saw me do it for, email specifically.

But now I'm gonna do it with content specifically, so you'll get that on the sixth.

That's, a.

That's the bonus free masterclass that you get if you sign up to Clio today.

Well, in the fall, the sixth, but today you get a 59, and then the price goes up.

Okay.

Any other questions, please send me Jake Rob a message.

the emails are there.

You can buy it.

The link is in the comments as well.

What?

Why do I keep on getting.

Cause.

Okay, the team is calling me.

I think everybody wants me to go to bed.

Okay, that's it, ladies and gentlemen.

Thank you so much, and I'll see you guys on Monday.

Bye.