Row HouseJan 27, 2026

GTM Engineer Application: Advanced Automations & Outreach Strategies 🚀

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GTM Engineer Application: Advanced Automations & Outreach Strategies 🚀

Row House

Vaibhav showcases his expertise as a GTM Engineer with 1.5 years of experience, highlighting his proficiency with modern GTM tools and custom automation builds. He demonstrates two unique Clay tables: one for AI agency outreach based on high-intent signals and AI ranking, and another for local businesses that identifies outreach opportunities from negative reviews.

GTM Engineer Application: Advanced Automations & Outreach Strategies 🚀

Row House

Vaibhav showcases his expertise as a GTM Engineer with 1.5 years of experience, highlighting his proficiency with modern GTM tools and custom automation builds. He demonstrates two unique Clay tables: one for AI agency outreach based on high-intent signals and AI ranking, and another for local businesses that identifies outreach opportunities from negative reviews.

Chapters

00:00

Introduction

Introduction to the GTM Engineer application and experience.

00:45

Unique GTM Automations

01:01

Signal-Based Clay Tables

02:33

Review-Based Outreach Table

03:11

AI Native GTM Operator

Transcript

00:00

Hi guys.

00:01

my name is Pablo and this is my application for GTM Engineer.

00:06

I have over 1.5 years of experience as a GTM engineer now and over the years have been a power user of the entire modern GTM tech stack.

00:15

I've ran multiple campaigns, I've used tools such as Email Bison, Instantly Smart Lead, for sending and for enrichment I've used mostly use clay but some custom built automations using Anoden as well.

00:29

apart from that I've also used apify for data scraping and used cursor and cloud code to build some custom automations apply agents.

00:38

These are some of the campaigns and the results which you can see and these are like some of the automations that I've built.

00:45

to give the video short I would like to showcase like two of my best like two very unique that I built.

00:53

and I'm pretty confident that Only the top 1% GTM engineers can build this.

00:58

So this one is basically a very high intent.

01:01

This is, these are signal based clay tables.

01:03

So basically you're filtering down the outreach to only the, only those leads who have like, who have signals or who qualify some advanced qualification criteria.

01:15

so this right here is for a AEO agency.

01:19

Now basically the agency that deals in like AI searches instead of traditional SEO.

01:26

So what this table does here is it basically finds all the bottom of funnel keywords of a particular company and then it queries basically the serper or the serps actor on app 5 to get the results for the bottom of funnel keywords and then it checks whether the given lead ranks in the, in those bottom of funnel keywords.

01:47

What that means is their SEO is sorted and then what and then the next step in, in the workflow is basically if the company is ranking for the bottom of Funnel keywords on Google Search then it checks is the company actually ranking on basically Chat, GPD and Perplexity and Gemini.

02:05

And if it, if it does not rank for any single one of them then basically we can set the outreach that hey you've already sorted your SEO but in AU you're falling behind as you're not ranking on Chat, GPT or Perplexity.

02:18

So let me show you this particular message.

02:24

So this is by the way a prototype table.

02:26

the actual table also has like qualification and different columns and then this one is like an exact review based table.

02:33

This is again pretty special as well.

02:36

It's meant for local service business outreach, what it does is basically the input is basically only the business name and website URL and then the table.

02:44

Basically the clay workflow basically scrapes the entire negative reviews of that particular business and then finds the exact review that mentions the problem that our product is solving.

02:55

And then in the outreach we say that hey, one of your customers has mentioned on your Google Maps that this is a problem with your business and our product solves it.

03:04

So these are like two of the, I won't say the best, but two very unique clear tables I've built.

03:11

Apart from that, I'm also a very AI native person and a very technical GTM operator.

03:18

I've used Claude code, I've used cloudbot, I've used Cursor as well to build some custom agents.

03:24

I think the space is right now shifting from Enable wasn't previously used much but the space has been curved.

03:31

Space has shifted to using Cursor and cloud code much.

03:34

it might be for email, routing or forwarding or setting up campaigns but I've been a heavy user for all of those functions I would say.

03:46

And then I've also built some custom automations using cloud code, that I would love to showcase.

GTM Engineer Application: Advanced Automations & Outreach Strategies 🚀 — Tella