Free CCO Course for Nonprofit Communicators
Julie Mason, founder of the nonprofit comms club and former CCO, offers a free week of her 'Think like a CCO' course to nonprofit communicators via her weekly email newsletter. She believes effective communication is key to achieving a nonprofit's mission.
Chapters
00:00
Introduction
Introduction from Julie Mason, founder of the nonprofit comms club.
00:23
Effective Nonprofit Communication
The value of effective communication in nonprofits.
00:58
Free Course Offer
Free course offer for subscribing to the newsletter.
Transcript
00:00
Hi, I'm Julie Mason.
00:01
I'm a former nonprofit chief communications officer.
00:04
I've been working in nonprofit comms since 2008, and I'm also the founder of the nonprofit comms club.
00:09
thank you for being interested in subscribing to my weekly email newsletter for nonprofit communicators.
00:14
I hope that the weekly email serves you.
00:16
I hope it helps you be a more effective communicator transitioning from being a service department to a strategic partner in your organization.
00:24
I really believe that when it comes to nonprofits, if you get communications right, you usually get the mission right.
00:30
every nonprofit deserves a communicator who can think like a chief communications officer, even if they don't have the title.
00:36
So subscribe to my email and I will give you week one of, my Think like a CCO course for free.
00:42
Let me give you a quick glimpse into what those videos are about.
00:45
So week one of, my think like a CCO course is all about building a strategic calendar.
00:49
I really believe that every organization needs a strategic calendar.
00:53
When I work with nonprofits, that's one of the first questions I ask.
00:56
Where's your strategic calendar?
00:57
Some nonprofits don't even have a strategic business plan.
01:00
They might have goals, and they might have some plans tied to different departments in the organization.
01:05
but some nonprofits don't even have an overall strategic business plan.
01:08
A strategic calendar helps move your leadership team towards that.
01:13
It helps your team think about what are we trying to accomplish this year, when are we going to do it, what are we going to prioritize?
01:19
That's at the heart of a strategic calendar.
01:22
A strategic calendar really helps the comms person because it allows you to communicate strategically instead of reactively.
01:29
And when you learn to communicate strategically, That is what will help you be seen as a strategic partner rather than just a service department.
01:38
So we talk about all of that here in the introduction video.
01:41
then we have a reflection exercise where you write down how you want to grow as a communicator.
01:46
Over here in lesson three, we talk about why your nonprofit needs a strategic calendar.
01:51
then we move into the reality of strategic derailment and how to prevent that.
01:54
And then I actually gave you some homework, and if you can do this thing that I give you here in the last lesson of week one, that will set you up with a great foundation to move forward as an effective communicator.
02:06
so.
02:06
Subscribe to my email Watch the videos.
02:09
If you have any questions, I'm here for you.
02:11
Don't hesitate to reach out.
02:12
Until then, happy communicating.
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