Melanie Deziel | Storyfuel: $665,000 Sales Pipeline, 170 Leads, & 38 Meetings in 120 days

we are here with Melanie.

So I'm Nariel.

I'm the founder of Rebel Media Agency.

And Melanie just wanted to introduce you.

Please.

what do you do and who do you work with?

So I'm Melanie Diesel.

I am a speaker, I'm a consultant, I'm a coach, an author.

I, got two of my books over there.

And essentially what I do is I help marketers think more like journalists think more creatively about their content creation, about their content operations, and about the IP that they put out in the world to help them be more creative and communicate more effectively.

Yeah.

And really, within, like, this industry and this offer, what were you essentially doing before?

working with Rebel Media and partnering with us in order to get in front of clients.

And.

And how were you getting.

Was there like an outbound motion beforehand?

What was that?

I had very little outbound anything happening.

been very blessed to be able to, you know, work on and rely on a lot of inbound methods and kind of trying to practice what I content going on podcasts, speaking conferences.

but very quickly realized, like, I need to also be in control of some of that.

And so solid outbound strategy that actually has systems around it was, you know, was going to be absolutely necessary.

Yeah.

And in really just knowing that there are so many out there that might be knocking on your, you know, digital doorstep, saying, hey, like, do this ads and whatever that might be.

Different offerings.

what stood out about what Rebel Media was doing and our approach?

Well, one of the things that is really important for me is understanding the systems behind everything.

And, you know, it's one thing I've said many times to you directly.

Like, I'll happily say to anyone.

What most impressed me was the fact that there are such clear systems and processes set in place.

Like, this is not like, we'll send some emails for you.

We're going to log into your LinkedIn and just send some DMs.

Like, there's a whole system, everything's qualified, everything's measured, everything's optimized.

Like, it's so well put together that it allows me not to have to worry about any of those things because I know it's all validated and set up correctly and it's going to keep going in the background when I'm not even present to be there.

Yeah, yeah.

And really, could you maybe walk us through like, the results you've gotten since you started working with us Leads and campaigns?

How have those been?

Have the decision makers and calls being booked qualified?

Yeah, so the, the leads that come in were all qualified.

We did a really good job working together early on to kind of identify who that target client is to work through, setting up the system to make sure you were gathering the right kind of leads.

And you guys were able to generate such a large volume of well qualified leads, which was super impressive just based on all the parameters that you set up.

you know, the calls that were getting set up.

It was so nice to just be doing my own thing, like, you know, out there doing the work and to get those notifications like a couple of times a new call set up, you know, so and so confirmed their attendance, reconfirmed attendance.

These calls were just getting set up without any additional action on my part.

which is a huge relief because that's the stuff that is not central to my skill set, that's not in my wheelhouse.

So knowing that, that getting handled and those calls were just popping up on the calendar when I was available and ready for him was a, was a nice peace of mind to have.

Yeah.

And it was awesome because like across.

Because you do so much speaking and traveling still.

Right.

Like very in demand.

Like everybody is asking for you.

And really, across the past like three months we've had 109 leads and something to the tune of like 20 plus, booked meetings, in qualified leads at $380,000 in sales pipeline and like 11% positive replies for your campaign.

I was just checking and really, it was just.

Has been awesome working with you so far and I'd really just love to ask, like, what would you say to maybe someone who might be on defense with working and partnering with Rebel Media on their growth and Outbound motion?

If you are at a point where you invest in outbound, you will be aware that there is no shortage of people who are promising you that they're going to fill your calendar with leads or do all these.

So do your research.

Make sure you are working with Rebel that has a system that is actually going to get you not just any leads but well qualified leads.

and that are going to work with you as a partner.

Right.

This is not something where it's like you said it and forget it.

Like we were in constant communication about the types of leads, the quality of leads, how each of those calls went so that we could optimize.

You guys were going above and beyond giving me feedback about the types of things I was saying on the calls, how to optimize for follow ups.

Like it's not just a set it and forget it.

Sure.

We'll do some outreach for you.

Like you need to partner with someone who knows what they're doing, who has a system and who's going to be your true partner in making that outbound actually work.

Yeah, thank you so, so much.

And I actually just checked numbers.

Just kidding.

It was actually 170 leads and 38 meetings booked.

So.

So.

And really it's just been awesome working with you and just up and forward from here and really great to hear from you here, Melanie.

Thank you so much.

Yeah, always awesome to catch up.