Learn to build a custom GPT that writes content mimicking your favorite thought leaders. This method saves time, ensures unique AI-generated text, and helps you establish influence by sounding like an expert.
Transcript
00:00
Hello everyone.
00:00
So the problem that we're trying to solve here is that content takes too long.
00:04
It sounds generic or AI written whenever you try to write it with AI.
00:08
So I'll show you a way that you can create a custom GPT for yourself, which writes the content the way you want it to write, similar to different thought leaders.
00:18
If you wanted to write like, I don't know, Dan Martel or Grant Cardone or anybody you follow, it can do that for you.
00:23
It can turn your ideas write like them and you put it on your profile and it's just the, combined inspiration from multiple people into one place so you don't have to write it all by yourself.
00:34
Your time saved.
00:35
Number two, you're using the real power of AI here.
00:38
and how does this benefit you?
00:40
So I've been posting content on LinkedIn for the last one and a half, two years, and it had, it has increased the trust of people purchasing or buying anything from me or trusting me just with my strategic opinion.
00:51
It, it's like the difference is night and day.
00:53
So for you, if you want to sound like a thought leader, or if you want to be, let's say at least a person of influence in what you do, you need to produce content.
01:00
Like, you can only go so far without organic content.
01:03
So let me show you the solution here.
01:05
First thing, go sign up to a GPT plus plan.
01:07
If you haven't already, just trust me on this.
01:11
It can increase your daily productivity by at least 3x.
01:14
Not just work, not just content, not just like development of any software or anything, but actually personal stuff too.
01:22
Like I get it to, you know, right.
01:24
I live in Portugal, for example.
01:25
I had to get an electric connection and it helped me find the department, the best pricing, write an email to them.
01:31
And they just came and installed it and it was all in Portuguese.
01:34
So just giving you some examples.
01:36
Sign up to this one and then you just need to go to chatgpt.com on the homepage.
01:41
For example, let's say you're here right now.
01:43
I want you to navigate to here GPTs.
01:46
On the left side you will say Explore.
01:48
And on the top right, there's my GPTs or create.
01:51
So I want you to create a custom GPT, click the create button or go my GPTs and then click this create button.
01:58
Name your GPT.
01:59
So let's say, LinkedIn content writer.
02:04
Right?
02:04
Right.
02:04
You don't need to add a description and everything.
02:06
Now go back here, go to the third page here.
02:10
And I've put in my system prompt here.
02:12
Just copy this prompt that I pasted right here.
02:14
You're going to go control A, control C, come back here instructions and paste it now.
02:20
What this is doing is, it is saying you're a recruiter content operator.
02:25
You are the LinkedIn content brain for recruitment and staffing business owners.
02:28
Okay?
02:29
You mix three influences.
02:30
One is Matt Gray.
02:31
I love about what I love about Matt Gray is he's all about value.
02:35
So he's always doing like long term audiences so you could do the same.
02:38
Dan Martell is all about like tactics, strategy, playbooks.
02:41
Clint Eastwood is super direct, like calm but, but no bullshit.
02:45
It's literally straight to the point.
02:47
and I've tested these three influences in my content and it works.
02:50
it's also who are you helping?
02:52
There's a lot about core outcomes I've told you, do not put EM dashes, not sound like and AI, it still does time to time, like maybe two, three times out of ten.
03:01
but overall it still does a decent job.
03:03
Here's what I want you to do.
03:05
So upload any transcripts of videos that you may have, any previous posts that worked for you, or if you feel like you wanted to model after someone else's content, just upload all of that here.
03:17
This is what I did.
03:18
Like I uploaded, I had like five lead magnets from Matt Gray, a couple from Dan Martell and I uploaded all of that here.
03:25
recommendation model, I would say go with 5.1 thinking because that's the most advanced one.
03:31
You can also do image generation for you.
03:33
And yeah, that's that LinkedIn content writer, once you hit the create button, it will create this.
03:38
And let's say we go or do, let's do anyone with the link, anyone with a link save and then maybe we can go and talk with it as well.
03:47
yeah, so you will copy this prompt.
03:48
Just FYI, if any of you have not subscribed to my newsletter, the link is here.
03:52
And if you want to join my school community, you can do it by clicking this button.
03:55
I also want to show you a few posts that I have done using the same GPT with a similar concept.
04:02
And I've gotten a lot of impressions and this may not look like I'm the most famous guy on LinkedIn, but most of the people that are liking or engaging with my post are my ideal audience.
04:11
So.
04:11
So in one way or the other I do generate revenue or I add value to their businesses which eventually leads to revenue.
04:18
and I work with two main.
04:19
It's usually two main types of people.
04:21
It's always.
04:22
It's mostly recruitment business owners or, GTM agency owners.
04:26
And there's two things I help them with, either systems or placements of offshore people, offshore junior recruiters.
04:33
and yeah, most of my posts are always tailored and you know, they're intended to work with those people or target those people.
04:39
Changes couldn't be published because it violates a user may contain content, requires previous authorization.
04:44
Okay, not sure what's happening here, but this usually just would create it.
04:49
Let me just show you how the, the one that I have, the created one works.
04:53
Yeah, I think this, this did get created.
04:54
How do we use it?
04:55
Okay, write me.
04:58
So I want to show you my use case.
05:00
So I'm not going to do it with this new one.
05:02
I want you to know what it can achieve.
05:05
So for example, this morning, let me just show you what I wrote.
05:09
And I have open on my screen as well, as well as on my browser.
05:13
Let me just close the other one.
05:14
By the way, there's a desktop app that you can use, so that's just easier.
05:18
I'm doing web, so it's easier to record myself.
05:20
So this is what I did this morning.
05:21
I just said I saw a video while I was taking a walk and I just sat down for a bit.
05:26
I saw this video which sparked this.
05:27
So laziness is nothing but a habit of thinking about effort instead of thinking about the outcome.
05:32
Right.
05:32
This came from, some guy named.
05:34
forgot the name of the guy.
05:35
But, what I did was I went here.
05:38
No, the guy's name was Jay Plemons.
05:39
Yes, exactly.
05:40
So I gave all this info, just this snippet, and I said, write me a link post about my realization.
05:45
Okay, it wrote this post.
05:47
Lazy Net is not a personality trait.
05:49
It's just a habit of thinking about the effort instead of the outcome.
05:52
And then what I do is I take this and all I have to do is just make it slightly human sometimes and add a little bit of formatting.
06:00
So let me show you what I do.
06:02
This is where I track my LinkedIn content.
06:04
Let me show you the final post that I did today.
06:06
What did it look like?
06:07
where's my LinkedIn?
06:08
open up my LinkedIn for you.
06:10
This will probably also serve as proof.
06:12
So this is, this is the final post and what it looks like.
06:15
So 1, 2, 3, 4.
06:17
This is the different of formatting.
06:19
I added these bullets, I added these purple ones because they correlate with this.
06:23
I have a similar color in my branding.
06:24
And then in the end I'm saying, this is what I do and subscribe to my newsletter.
06:29
And if you join my school community, I'll also show you guys how to build a newsletter.
06:33
Because all these posts, all of these content that content pieces that we're producing eventually bring those people into our newsletter or our CRM system.
06:43
So I'm just pasting it here.
06:45
but yeah, the idea here is for you guys to go into explore, here in GPTs, create a GPT for yourself just by pushing this button, putting in the prompt that I gave you right here and then just talking to it like I showed you.
07:00
Exactly like I talk.
07:01
Let me also show you maybe one more post that I've done with it because I have examples of posts here that did well.
07:07
But if I scroll up, let's see.
07:11
Yeah, exactly.
07:11
So this is the last one.
07:13
It was an intro post.
07:14
I literally just said, where is my prompt?
07:17
Yeah, so I gave it everything from my LinkedIn because I wanted to come up with like a new post about my introduction.
07:23
So I said go through all the posts that we've created together, think deeply and help me write a new intro post that goes with a picture of myself announcing myself to my new role to my LinkedIn audience.
07:32
Okay, all of this and this is what it generated.
07:35
Just this was fine, just this would have been fine to go with my picture, for example.
07:39
where is this post?
07:40
This, this was the final outcome, this one.
07:41
So just, just that even would have done for me.
07:44
But I added like number three here.
07:45
I added a little bit more structure.
07:48
So it gives you like a very good starting point.
07:50
Then I dumped in my LinkedIn, job description from the last job.
07:54
It made a better, did a better job.
07:56
Then I said mention more things, more things, more thing.
07:59
And in the end I think this is the one that somewhat what I'm using.
08:03
So yeah, I want you guys to use the same process.
08:05
It can, it will take you.
08:06
I know this loom got a little, this video got a little longer, but it would take maximum 10 to 15 minutes.
08:11
All you have to do is go GPT, get the plus, then go in, go to GPTs, explore, create a GPT, paste this prompt and then start talking to it.
08:21
Paste any other videos that you have, any other video transcripts, any call transcripts, any previous presentations that you've made that show your voice and what you do.
08:30
And then you just need to talk and polish it over time, and it can generate similar posts for you just like it does for me.