Stop building!

If you're writing code right now, stop.

You're not building a startup.

You're procrastinating.

90% of startups fail.

They don't fail because the founders are lazy.

They fail because they spend six months building a dream product that nobody wants.

They build it in the dark, they launch it to crickets, and they burn out.

My name is Dmitry.

For the past 12 years, I've helped more than 85 founders launch and validate their ideas, including B2C, fully bootstrapped marketplace that hit 7 million USD in annual recurring revenue.

And I can tell you exactly what separates the 10% who succeed from the 90% who die.

The winners do not build first.

As counterintuitive as it sounds, they sell first without even building what they're selling.

You see, most founders think the path is something like this.

You move from a dm, you build an mvp, you launch it, you get sales.

This is fatal.

By the time you get to step four, you've wasted your budget and your energy, your burnout.

You're likely relying on the gut feeling, or maybe asking your friends.

And friends, they lie to be nice.

They give you approval.

They don't want to shatter, your dreams because they're likely good friends.

You don't need your friends opinions, you need validation.

And validation only comes in the form of cash or at least a contract from a stranger.

If your stripe balance is, close to zero.

You don't have a product problem, you have a sales problem.

You don't need a product to get traction.

You need a system to extract the truth from the market.

This is the exact protocol I use with my consulting clients that, by the way, pay a lot of money for this.

First of all, we find what I call the bleeding neck problem.

Don't build for everyone.

We find one specific customer with a problem so painful, they're trying to solve it right now and likely failing if they aren't trying to solve it.

It's a vitamin, not a painkiller.

Startups die on vitamins.

Vitamins are the things that people tell you look nice, they would be interested in trying, and then they forget about it.

Painkillers are unforgettable.

Step two, the napkin solution.

Do not code.

Draw it, paint it.

If you can't sell the vision with a simple drawing or one page PDF or a simple landing page that you show, code won't give you anything.

People buy and understand with visuals.

So you show them what you mean.

And if it's something they crave, it will tell you.

They will tell you what's missing?

They will tell you what's wrong.

But most importantly, they will tell you they need it.

Now, the step three the presale Ask the scary question.

If I build this, will you pay 50 bucks today?

Now, number of bucks clearly depends on your icp, but you'd be surprised how little a difference between enterprise clients paying $60,000 a month versus B, 2C client paying $8 a month.

If they say you have a business, if they say no or you know, maybe, or I need to think about it, you save yourself six months of coding for nothing.

So your only goal really is 10k in a monthly recurring revenue.

Until you hit that 10k, you're not really ready to scale.

You're not scaling at all.

You're validating.

You don't need to quit your job to do this, by the way.

You need 10, maybe 15 focused hours a week.

But you need the right tools.

Most founders try to figure this out alone.

They stare at blank emails or ask awkward questions during interviews.

Or worse, don't do any interviews whatsoever.

I decided to package my entire validation system into a single toolkit.

This system is called self first validation OS.

It's not a 20 hour theory course.

It's an execution system built fully in notion.

It includes the unfundable audit, the 22 Deadly Mistakes checklist to fireproof your idea, the anti bias interview script, the exact questions to ask so that people don't lie to you, the cold validation sequence, copy paste email templates to book meetings with buyers, the digital napkin framework, an explanation on how to structure a one page offer that sells the vision.

I usually charge thousands for this level of consulting, but I want to help early stage founders avoid the valley of death.

Because most of the founders that I see are doing the exact things they shouldn't be doing.

Building first coding is not that impressive anymore.

So building isn't unique.

Anyone can build.

Very few can sell.

Very few have a tool to sell.

I am giving this full operating system for just $59.

Think about it.

That's less than one month of a software subscription.

In some places it's probably less than a cost of one dinner if the system saves you just one week of building the wrong feature or stops you from dragging a de horse idea for a year, which happens much more often than we'd like to admit.

This whole thing has paid for itself.

10x over.

Stop guessing, stop playing startup, start selling.

I know, it's scary.

It was scary to me too.

And yet this is exactly what's gonna give you a competitive advantage to all those founders that are building alongside with you.

And trust me, there are a lot of founders trying to build something.

There are very few that are actually trying to sell.

Click the button below and let's get you the traction you deserve.