Checkout Components
Alex LawsonDec 4, 2025

Turn Free Shipping Thresholds into AOV Growth

4

Turn Free Shipping Thresholds into AOV Growth

Alex Lawson

Maximize checkout revenue by strategically communicating free shipping thresholds and presenting relevant upsells. This approach ensures customers can easily qualify for free shipping and drives incremental sales.

Transcript

00:00
I was speaking to a partner last week, and he was telling me about his black Friday shopping.
00:04
And one checkout he got to, and he didn't know what the free shipping threshold was.
00:08
He had to navigate out of checkout to find out.
00:12
We know from data that most shoppers will try and qualify for a free shipping threshold.
00:17
So pairing clear communication with relevant upsells can unlock meaningful revenue.
00:24
So who's doing it?
00:25
Well, BOOIE BEAUTY I'm loving their marketing at the moment.
00:28
And they've got a beautiful checkout.
00:30
Now, what they've got that's most relevant is the free shipping upsell is within the shipping stage of the checkout journey.
00:38
And the product that they're showing is relevant to the threshold amount the customer needs to qualify.
00:44
And if we're talking free shipping, we can't go past BOODY.
00:48
Their free shipping upsell is an absolute powerhouse performer.
00:52
And again, the relevancy for the customer is within the shipping stage of the checkout flow.
00:59
what we know is clear communication at checkout.
01:01
Coupled with relevant upsells delivers compounding revenue.
Turn Free Shipping Thresholds into AOV Growth — Tella