RM Demo Video

Hi, my name is Brennan, the founder of Right Message.

And first off, I just want to thank you for checking us out.

And hopefully in this quick video, I can show you a bit about what we do and why you might be interested.

Okay, so I want to start with the issue at hand, which is big companies like Amazon, Netflix and booking.com, they've been personalizing their messaging for years and they've made a lot of money doing this.

The problem though, has always been to do this right.

You've had to either have entire departments of engineers like they do, or you've had to buy really expensive software and hire a developer or a team, of developers to glue it all together.

Until now there's really been nothing that makes it so a normal small to mid sized business like yours could easily personalize your marketing well.

Right, Right.

Message changes all of this.

We combine all the different requirements for personalization done right.

So we combine segmentation through segmentation surveys through quiz funnels through on site behavior and we get all that data and sync it up seamlessly to your email platform and your CRM.

And then we get your CRM and your email platform talking back to your website.

So when people come back to your site you can have a fully personalized experience for them.

Show them recommended offers, show them different called calls to action and show them different content on your website.

So we do that under one roof.

We've made a easy to use tool to do that and now I'm going to show you how it's all done with write message.

first off, right message makes it incredibly easy to segment people using surveys and multi step quiz funnels.

So unlike other form tools you've probably used before, we start with the journey in mind.

So on screen right now is our visual Flow Builder.

You can go and set up different pathways where people answer questions and depending on how they answer, they go down one path or different path.

And then every yellow box here is a question and each of these questions can be personalized based on how people answer previous questions.

As visitors answer, we're building up a rich profile for them and we sync this information up in real time.

So if we know who somebody is, if they're already on your email list or in your CRM, as they're going through in answering questions or completing a survey.

All of that data is getting sent up to their contact record in real time.

And best of all, these surveys and quizzes can run on your website.

So these can show up in an inline embed that you put on a random page on your website.

They can show up in a pop up or a slide up or wherever you want.

What I just showed you is a great way to get direct zero party data from your audience.

But right message can also be used to behaviorally segment people based on what they're doing on your website.

So for example, you could segment people based on the original referring domain that brought them to you.

so maybe you have different affiliates who send you traffic based on the affiliate.

You could automatically segment them in speaking, speak to them differently.

You can do the same thing for ad campaigns.

You can do it for, based on where they live geographically, you can look at the original landing page that they landed on and segment people based on that.

And again, because we have this two way bidirectional sync with your email platform or CRM.

As people do things, as they consume different bits of content or come from specific campaigns, all of that data can be sent up to their contact record in real time.

And this allows you to then personalize based on intent and context.

So before anyone answers a question, you could be changing things about the survey or the quiz itself.

You could be changing your homepage based on the original ad campaign that brought somebody to you.

Really, the possibilities are endless.

But within Right Message's powerful segmentation editor, you can set all of this up with ease and with no coding required.

Once we have a bit more information about somebody, we can then put the right offer in front of them at the right time.

So in this case what we've done is we're back in our flow editor, but instead of asking people questions, this time we're actually showing different pop ups on the website depending on where they are in our funnel.

So because we have this deep integration with your email platform or CRM, we can look at are they identified in the platform, if they are, are they tagged customer?

And we can route them to different call to actions, different pop ups that show depending on what they've done, who they are and so on.

So in this case what we're doing in this example is we're looking to see are they a lead.

If they're not a lead, we're going to then look at maybe what kind of work type are they.

So this could be agency or software company or something like that.

That data we could be getting through a survey question or it could come through behavior.

So maybe we're running an ad targeting agencies.

Now an agency owner is on our website, they're going to see an opt in form about agencies.

Likewise, if they come from an affiliate, we could do the same thing and maybe have a quote or a testimonial from the affiliate who brought somebody to us.

And then finally if none of those apply, we could fall back to a standard opt in offer.

So this is a really powerful way to be able to change your opt ins and your legion forms based on what somebody's doing on your website, what, what kind of content they're reading, who brought them and so on.

And then where things get really interesting is being able to go even beyond anonymous people and have with the deep integrations that we have with your email platform, we can say well okay, if they're not tagged customer, let's push them to a live demo.

And if they are a customer and they're back on our website, let's randomly send them down one of two pathways where one pathway is asking them to leave a testimonial and another pathway is trying to get them to upgrade their plan.

So with our flow builder you can really easily set up targeted pop ups, slide ups, end of blog post embeds, really anything you want that lives on your website that is always reacting to what we know about somebody and what logical next step makes sense for I just showed you how you can change your pop ups and call to actions on your website.

But right Message also includes a complete website personalization tool that allows you to use all of the segmentation data that we're sitting on to then change any part of your website or your different landing pages, no matter what it's built on or where it's hosted.

So the way it works is with our editor you can map, or you can set up the different audiences that you'd like to personalize for.

So let's say that we're asking people to go through a survey and, and in this survey we ask people about what's important to them.

And if somebody answers that what's important to them is stopping repetitive busywork, we can then change in this case the headline to be about that.

So one automated workspace that handles the busy work for you.

And we can go through and say, I also would like to maybe tweak this to say, you know, every time, you can just point and click on anything you'd like on your website and tie it to, to different question data or different behavioral segmentation data that we're Getting so really great use cases for this would be depending on their industry.

Let's show similar, logos of companies like them.

So they're an agency.

Let's show agency logos.

If they're a software company, let's show software logos.

If they're a coach, let's show different creators who use, this tool too.

So what this ultimately allows you to do is using your current website, you could have dozens or even hundreds of variants of your homepage or your pricing page or a sales page or whatever you'd like based on the different data points that you're collecting.

And this can be data points based on anonymous behavior or data points that you track in your email platform.

So if somebody is a customer, we could change the, start free trial to say, upgrade your account or something like that.

And what's great about our platform is as you get this data, we report on it and we show you exactly how it's performing, which combinations of segments convert best, and optionally how it compares to the default.

So we have built in a B testing where we can run a Test and say 90% of people should see the personalized homepage, the other 10% will not.

They'll see your normal homepage and we'll show you exactly how they compare.

So in this case, we're getting a 40% improvement on people who click through and sign up for an account based on the personalizations that I just showed you.

So we not only make it easy for you to set up these changes, but we make it really easy for you to be confident that personalization is actually making you money.

The next thing I'd like to show you is your dashboard.

So on your dashboard within write message you'll have complete insight into how people are opting in, what, how they're answering questions on your website, how they're converting and more.

You'll be able to see also any tests that you're running and how they're performing and whether or not they're ready to conclude.

You'll have different daily growth ideas and insights that we're picking up from what people are doing on your website.

You've got all the different data about how people are getting segmented, whether it's through surveys or quizzes.

Along with behaviorally, we also have full website stats so you could see data about what percentage of people on your website are anonymous, which ones are already on your list as subscribers, where are they coming from and so on and so forth.

And then we also show you up here who's actually on your website from your email list or CRM.

So we can go and we can look at this people, view up here where we can hover over anyone and see exactly, you know, what they were doing, what they were seeing and so on and so forth.

We can drill this down into a event feed of what people are doing in this case identified people are doing on the website and from there we can drill in and see exactly how they're answering different survey questions, what pop ups they're seeing, where they originally showed up from and so on and so forth.

We can also get a complete picture of how they've answered questions or how they've been behaviorally segmented.

So if you're doing anything with high touch sales and you'd like to go and look at an individual person and see where did they originally come to on our website?

Did they maybe you know, come a week ago, a few days later they came back and then opted into our lead magnet and then they did a survey and now they're back again checking out our product page.

You'll have complete insights into all of that.

Also.

And the last thing I'd like to show you is how we use AI to generate insights about your audience.

So we have all this great data about how people are going through surveys and quizzes, what they're doing on your website, and also what raw data they're providing so we can capture free form text.

In your surveys and quizzes, you can follow up and say, can you dive deeper into this pain point that you shared?

Why does this matter?

And people can write in their own words whatever they'd like.

And not only do we show all this to you here, where you can see exactly how people are answering different questions, but we also use AI to help you generate things like content, ideas, social media posts, core pain points that your audience has different questions you could consider asking them.

And all of this is sourced from your own private data.

So, so what we're doing is we're showing, you know, you should write maybe this, this article, but instead of just telling you to write it, we're showing you why the data shows that you should create this article.

So we're looking at actual response data and seeing what are people sharing again and again and again.

And how could you then create content that could help you get new people to your website or get new people from social media to follow you or whatever else, based on the real pain points and challenges that your audience is sharing with you?

Most of our customers start by adding a very basic segmentation survey or quiz funnel to their website.

And then over time they start to get some data and then they'll layer on more personalizations.

So they'll use us to personalize their welcome sequence within their email platform, or that they'll then use the data that they're collecting to then change a sales page or change their opt in strategy to have personalized opt in forms.

All of that over time allows you to get more conversions from the same amount of people.

Which is ultimately why personalization is such a great conversion optimization tool that again all the big enterprises are using, but until now has been hard to do if you're a small to mid sized business.

Thanks for watching and if you have any questions, feel free to reach out.

Our team's happy to help.