The Nudge Vaults

It's everything I need to run my business to be a better marketer and I think it's everything you will need to improve your marketing and apply behavioral science to your work.

Here is a look inside the Vaults.

the most important page that everybody goes to is the Vaults database.

This contains every single insight.

At the moment there's 453 insights within.

Here you've got an insight.

So this one's around anchoring finding, which actually links to a specific study, a, takeaway and then even ideas about how you can apply it.

There is a lot of these, 453 to be exact.

So what you need to do if you want to use the Nudge Vault is use search.

Search is your friend.

Say I'm writing an email.

Let me search for all of the insights relating to email.

Well, I've got 53 here that'll be really useful to you.

Say I want to use scarcity.

If I just search for scarcity, I can find all the nudges related to that.

Say I remember Phill talking about a study by Richard Shotton.

If I just search for Richard Shotton, I can find all the studies there or I can use my filters as well.

So if I want to find all the studies, for example, relating to the Fresh start effect, I can just press Fresh Start there and find all the studies relating to that.

Or say I'm doing something like working on a, I don't know, an improvement to my website.

I can filter by all of the studies that are linked to improving websites.

There are all sorts of different insights you can use and ways you can filter the Vaults.

But frankly this is probably the best way you can use the Vaults by using these filters to dig down and get a little deeper.

There is VaultsGPT as well.

This is a ChatGPT chatbot which is trained on the Nudge Vaults archive.

It has all the information from the Vaults plugged into it so you can ask it questions like what are some quick wins for a pricing page?

And it'll give you insights that are actually from the Vaults.

So here we go.

Add a decoy price to increase upsells.

Use, the middle option as a default breakdown prices and we can go into much more details here.

I could upload my pricing to the GPT and it will give me suggestions based on all of the insights that are here in the Vaults.

I update the Vaults each month, so you get at least 11 new insights a month.

Here's everything we added last month.

There are monthly Q&As as well, where I answer some of your questions and help you apply this stuff to your own business.

We have a glossary of all 85 different nudges, so you can search through and see in an instant exactly what the authority bias means, or for example, what the contrast effect is.

And we're even adding as many how to videos as we can.

At the moment, there's 30 how to videos in there.

You can see them very quickly by going here.

And these how to videos are short.

They're never more than three minutes long.

And they explain exactly how I think you can apply these insights to your work.

So if you want to apply per unit pricing, this how to video explains how the Vaults is, as I said, really my life's work.

I've spent six years working on it, creating it, categorizing and documenting all of these different insights, getting rid of half of them, because half of them I don't think are relevant.

And I've spent all of this time creating something which I think, well, for me is totally invaluable.

I need this to run my work, to run my job and be a better marketer.

And I hope it'll be useful to you as well.

You can subscribe today and cancel at any time if you don't like it, or you can preview the Vaults and see 50 insights for free.

I really hope you do.

And if you do, please let me know what you think.

Cheers.