Personalize Outreach Based on Customer Logos

One of our most common enrichments at Starbridge is to create personalization for every buyer.

Who are the three best customers of ours that we want to cite in outreach?

What we've seen is that, for example, if you're going after city of North Miami beach, citing in your outreach that you already work with City of Miami or Miami Dade County Public schools really can increase response rates by up to 40%.

Here's how it works.

We have an out of box attribute in Starbridge called similar customers to site in outreach.

It enables you to basically define a list of customers.

Once I run that, it will actually go and identify the top customers based on a set of criteria.

You can make this very customizable, but we have mostly this out of box.

We know, for example, that you'd prefer to site another large city in Florida if it's a large city in Florida.

This is incredibly powerful at both the signal level.

So you can see here we're in a, war.

Meetings, mentions, bridge.

But also in account score scoring, you could actually create a token for similar customers to site in outreach that can be tied to every single buyer in your CRM so that all sequences you run across all channels can always cite the most similar logos.

Thank you.