SmokeLadder Testimonial: Scott Martin - Groundswell
Clay Ostrom
2 months ago10 views
Transcript
00:00
I don't even want to do this recommendation because I want to keep it as my best kept secret.
00:08
I had a junior assistant, researcher as well as my own research, and it was fragmented.
00:14
Sometimes it'd be siloed research or even details of some of the research that I never even thought to check could be missed, could be overlooked and not really pieced together.
00:25
What started me with exploring better ways of working was just really the, the surge of AI and possibilities of how I can leverage AI to improve my business processes.
00:36
What SmokeLadder provides me is frankly an unfair advantage.
00:41
It's going to give you things that you never even thought of, that you now can provide your clients.
00:45
And I think I'm finding that it's uncovering ideas and insights that I just may not have otherwise or I maybe hoped for what it does for me to onboard my client.
00:55
I feel like I'm reading their minds, having to spend less time asking them questions, or the questions I'm asking, they're either reconfirmed or they're asking me how did I know that?
01:05
one of its superpowers, you want to get a quick snapshot of, you know, a particular brand that you are either curious about or you want to vet against or a competitor.
01:15
It's the most comprehensive and rapid way to get a real snapshot.
01:19
So when you're looking at unstructured data, you're looking at competitors, you're looking at their, their content to make informed decisions.
01:26
This is abstracting all the data in the same way that you want to look at probably the fastest thing I've ever seen to be able to like quickly.
01:32
I know that in the past I might look at one or two competitors, but this I can allow me in a short amount of time, look to 10 or 20.
01:38
It feels like I have a whole team of researchers and microstrategists in different areas that are specific to categories all in one place.
01:48
I'd be happy to recommend, Smoke Ladder to any brand strategist.
01:52
I really don't see any brand strategist not needing this.
01:55
I, I feel like this is going to become the new standard.