SmokeLadder Testimonial: Scott Martin - Groundswell

I don't even want to do this recommendation because I want to keep it as my best kept secret.

I had a junior assistant, researcher as well as my own research, and it was fragmented.

Sometimes it'd be siloed research or even details of some of the research that I never even thought to check could be missed, could be overlooked and not really pieced together.

What started me with exploring better ways of working was just really the, the surge of AI and possibilities of how I can leverage AI to improve my business processes.

What SmokeLadder provides me is frankly an unfair advantage.

It's going to give you things that you never even thought of, that you now can provide your clients.

And I think I'm finding that it's uncovering ideas and insights that I just may not have otherwise or I maybe hoped for what it does for me to onboard my client.

I feel like I'm reading their minds, having to spend less time asking them questions, or the questions I'm asking, they're either reconfirmed or they're asking me how did I know that?

one of its superpowers, you want to get a quick snapshot of, you know, a particular brand that you are either curious about or you want to vet against or a competitor.

It's the most comprehensive and rapid way to get a real snapshot.

So when you're looking at unstructured data, you're looking at competitors, you're looking at their, their content to make informed decisions.

This is abstracting all the data in the same way that you want to look at probably the fastest thing I've ever seen to be able to like quickly.

I know that in the past I might look at one or two competitors, but this I can allow me in a short amount of time, look to 10 or 20.

It feels like I have a whole team of researchers and microstrategists in different areas that are specific to categories all in one place.

I'd be happy to recommend, Smoke Ladder to any brand strategist.

I really don't see any brand strategist not needing this.

I, I feel like this is going to become the new standard.