Build a predictive account scoring model

I remember in my last company, BDRs were kind of like the wild, wild west.

They'd wake up in the morning, be like, I'm going to go after these accounts.

There was no rhyme or rhythm or focus.

Starbridge's account scoring solves that problem.

What we do is we enable you to use your creativity to imagine what an ideal customer profile looks like and then implement it in Starbridge in seconds.

Sync it to your CRM and keep it up to date so you always have a prioritized list of your top accounts.

Here's how it works.

Start by creating a super imaginative.

What does your ICP look like?

I created this simple rubric.

Maybe they use certain competitors, maybe they're a certain size, maybe they're very startup friendly, maybe there's a history of chatting with them and they've had interest in the past.

Put that all into a scoring rubric.

Next.

What I can do is I can unify all of this into a Starbridge account scoring table.

This is a buyer bridge.

So I picked a list of buyers that I wanted to run this on.

In this case higher at accounts above 1000 FTE.

And then I'm pulling out in Starbridge each of these columns.

Starbridge actually has all of this data.

Competitors size, budget.

You can pull data from your CRM and I've pulled these all into columns with just a couple of clicks.

You can see here if for example, I wanted to add the adoption summary, I could just click here and I could just add that column to the table.

The reason why we're pulling all these into the table is ultimately so that we can create a score.

So what I'm actually did here was I just literally typed in generate an account score, looking at all the data in the table and output it on a scale of 1 to 10.

And I dropped my rubric and what I actually got in response was this created a prompt for me.

So it actually went and it generated this weighted score.

It pulled pulls from all these different areas and this is the output.

So you can see here that what I've gotten is this table that basically gives me the overall score and then it actually gives me a summary explaining exactly why it came up with that score.

Let's say for example, I wanted to edit it.

It would be so simple.

I literally can just say, actually also include xyz.

Right?

Literally, if you can describe and use your creativity to describe how you want the scoring to happen, startbridge can do that for you.

And then last but not least, we actually can sync this to our CRM.

So all of these fields here, from competitors to information on the buyer to the actual account score, can get synced up with your CRM fields.

Thank you.