HubSpot Experiment Creation

All right, in this video I'll show you how to create an experiment in subsets.

And from there on you can connect it to your HubSpot campaign automatically.

First things first, you will make sure that your access token is set into your HubSpot integration, which you can do so by going to the integrations page in Settings and see that the API key set.

You can also test your connection to just double check that everything's verified.

In our case it is.

From here I can pick an arbitrary audience as it doesn't really matter for this demo video.

And I'll pick the bottom one over here.

From here I'll give an experiment name.

Let's say I want to increase the engagement of these users, so I'll call it as such.

And over here we have our external id.

This external ID value will also be the name of the list slash, segment, of in your HubSpot.

So try call something that's distinguishable and that also reflects the purpose of your experiment.

In this case, let's call it Increase User Engagement.

From here you can create draft and from there you will fill out the details.

We have some objectives and hypotheses initiatives that we can fill out, but that's not relevant for this video.

So I'll click next and over here we can pick out our integrations.

Let's say I'd like to pick out Sailthru through and HubSpot.

You can see the HubSpot will now ask you to paste your campaign URL.

This campaign role is very easily found by going into your campaigns, selecting the campaign which you want to be linked to this experiment.

So let's open Increase Engagement and from here you can just select the campaign URL and save.

It doesn't really matter if you're the attributions performance page, as long as you're in the overall campaigns page.

So make sure to save that.

From here we can go back to subsets and paste that in.

Subsets will then verify that this is an actual campaign that's created in your organization and it'll tell you some information about it.

From here on out you can click Next treatment duration, again an arbitrary value which I will click on two.

And from here we can create experiment.

Now we can go back to our HubSpot and we can see that subsets has automatically created a segment for you which will be the value of your external ID as aforementioned.

Increase User engagement and you can see that's being used in one campaign.

In this case it will be our Increase Engagement campaign.

Perfect.

So if you go back over here.

Click on Overview.

You can see that so far we do not have an email campaign ID that's been selected yet.

This happens every hour.

But if you want to speed up the process, you can click on Sync campaigns and they should take no longer than a minute or so.

So you can always scroll around and you can go back to your experiments.

Click on it and you should see that it has been set.

You can always test your campaign and see what information sends it back.

And you can always ensure that this way all your lists are being set and that you're actually on or that you have actually synced to the correct campaign.

As you can see here, we have a marketing email the assets and you also have your lists.

This simply just lists all the assets you have linked to this campaign.

Thank you.