The 3 Steps of Personalized Outreach

My friends, we are now living in the era where the one size fits all messaging does not work anymore.

So we have to be a little bit more personalized.

And if we want to do personalization at scale, we need to go through the following three steps.

Now these three steps take a lot of time for salespeople to perform and we're going to show you how seamless you can do this inside of Outbond.

But first I want to explain to you exactly what each one of these steps actually is.

Now the first step over here is to actually build a list, right?

You need to.

And let me go in smaller.

Build list.

Now, building a list is probably the most important part of this entire process.

You could have an idea of what kind of a customer you're looking for.

Or you could actually have a website that you could feed to our AI and it can figure it out for you.

And now this step is probably the most important because we could go after pretty much anyone.

But obviously there are going to be some people who are just already kind of ready to buy.

And the, more we can bring those people, the easier it's going to be for us to go for the lowest hanging fruit and to have the highest chance of closing them.

now one thing I love about personalized outreach is that it's more about sending fewer messages to the right people at the right time with the right message.

So anyway, building a list is going to be a very key part of this.

If you don't build the right list, then it will be impossible to close these people.

Step two over here and I'm just going to grab this copy.

It actually has a couple of sub steps.

The first one is to enrich.

Now to enrich is to find the contact details and to make sure those contact details actually work.

Because whether we're reaching out by calling these individuals by sending them an email, or by sending them, for example, a message on LinkedIn, if we don't have the right data, then we will never be able to actually reach these people, right?

So even if we've built the right list, we then need to enrich this list to see who we can actually reach out to after we've enriched this to make this personalized, we want to do some research.

And doing research is something that usually takes, salespeople a huge amount of time.

They grab all this information about the individual, then they throw it into ChatGPT and they basically spend hours researching these individually.

I'm going to show you how we can do this instantly for thousands of leads.

This is because we might want to open up a first line with a personalization message.

And I'll show you a little bit more about this later.

But finally, and this is probably the outcome of step two is to Qualify your leads.

and this is really the process of lead scoring, right?

So we've built a list of people.

We've now learned more about them.

We found their contact details.

But if they don't qualify for the exact type of person we're going after, we you might just be disqualified from this campaign altogether.

And if you're in the middle, you might receive a different type of more nurturing than closing campaign.

So, excellent.

We've built a list.

Now we've found out all the information.

We've figured out whether or not these people are worth reaching out to.

The Now step three is crafting copy.

Now here we're talking about writing personalized emails, creating scripts, for your sales team that are personalized to each one of these leads, and And so basically helping your sales team personalize their approach to each one of the leads on the lead list.

and the second part of this step three is actually sending.

So whether you're going to be sending this via email, via LinkedIn or, or you're actually just going to be calling people, you're correctly.

You want to make sure you're doing this correctly, especially when you're doing this to thousands of people at a time.

Now this process, my friends, usually takes a $10,000 a month agency or a full go to market engineering team to actually do these different steps.

I'm going to show you with our tool how you can do it seamlessly.

But ultimately you want to do these steps, you want to build a list, you want to enrich that list, research those individuals, qualify those individuals, then you want to write personalized copy and finally you want to send it out.

We're going to go into all of these in a lot more depth, but I hope you understood that.

And this is literally what takes salespeople 70% of their time.

and so we believe that, with sales intelligence, people will have more time to actually build relationships and close those deals.

hope that was clear.

If you have any questions, feel free to reach out to us.

I'll see you in the next video.

Let's go.