Identifying common challenges faced by photographers.
02:14
My Journey to Success
Speaker's background and path from burnout to profitable CEO.
05:05
Why Aim for 10K?
Motivations for booking high-value weddings and student testimonials.
10:47
Redefining Luxury Photography
Challenging perceptions and understanding true luxury.
12:29
Mistake 1: Unclear Brand
The impact of an inconsistent brand and how to build an incomparable one.
14:27
Mistake 2: Undercharging
How low pricing repels high-end clients and effective pricing strategies.
20:00
Mistake 3: Uninspired Inquiries
Attracting dream clients through strategic marketing.
23:04
The 6-Figure CEO Math
How to achieve 100k with fewer weddings and a spacious calendar.
25:27
Wedding Atelier Program
Details of the comprehensive program, modules, and benefits.
31:03
Investment & Q&A
Pricing, enrollment bonuses, and addressing common questions.
Transcript
00:00
So in this class, we're going to talk about the three steps to booking 10k weddings as a photographer and maybe the mistakes you might be making so you can stop hustling to burnout and sacrificing all of your weekends.
00:12
So if you're here with me today, put your phone on dnd, pretty please.
00:16
I want you to grab a notebook and a pen, take notes if you would like, and then get chatting in the chat.
00:20
Make friends.
00:21
I actually can't see the chat right now because I'm full screen.
00:24
Ish.
00:25
And then screenshot.
00:26
and tag me, by the way, during your favorite part of the class.
00:30
Maybe just that you're even watching right now.
00:32
Make sure that I don't look crazy.
00:35
If you can just.
00:36
I'm ready.
00:37
Okay.
00:38
And, yeah, any questions you have, put them in the chat and I'll scroll through them as I go along.
00:44
Okay, so here's today's agenda.
00:46
We're going to talk about the wedding industry and how things have changed.
00:49
How I went from 3510k packages in a year, which is insane.
00:54
And, the steps to booking 10k weddings.
00:56
The three steps.
00:57
And then, of course, the invitation to Wedding Atelier, my group program that's going to help you to be able to make six figures with less than 20 weddings a year.
01:06
And then if you stay to the end, I am doing website audits, and you guys can ask me anything while I'm here.
01:12
Okay, let's dive in.
01:14
So which one are you?
01:16
Let me know in the chat.
01:17
I will check back.
01:18
What is your biggest struggle in your photography business right now?
01:22
Are you profitless Penny?
01:24
Are you.
01:24
No Inquiries Natalie.
01:26
Are you can't sell Chloe?
01:28
Or are you overbooked Olivia?
01:31
I'll give you guys a couple seconds to let me know in the chat how that's going.
01:36
I have been all of these.
01:37
No judgment.
01:38
All of these and more.
01:40
Perfect.
01:40
Perfect.
01:41
We have two Olivia's.
01:42
Oh, okay.
01:43
I was like, is Olivia photographer?
01:45
And Olivia is not a photographer.
01:46
Perfect.
01:46
Perfect.
01:47
Natalie.
01:48
Natalie.
01:48
Is everybody Natalie?
01:50
Oh, no.
01:52
Overbooked Olivia and underpriced.
01:54
Oh, Sarah, I'm glad.
01:55
It's okay.
01:55
We're in this together.
01:57
Oh, you're a wedding planner.
01:58
Oh, okay, perfect.
01:59
We'll be talking about packages and positioning, so it should work.
02:01
Penny.
02:02
Natalie.
02:03
Oh, my gosh.
02:04
Chloe.
02:05
There's a lot of Natalie's.
02:07
You guys.
02:07
Oh, no.
02:09
Profitless Penny.
02:10
Natalie.
02:11
Natalie.
02:12
Penny.
02:12
Penny.
02:12
Okay.
02:13
Oh, my goodness.
02:14
Help.
02:14
If you guys don't know.
02:15
If you haven't listened to my podcast or seen Me ever.
02:18
I'm a business mentor for wedding photographers.
02:20
I started my business 12 years ago and I was shooting cheap weddings.
02:24
Second shooting and discounting packages.
02:27
Has anybody been there, done that to pay the bills?
02:31
But I was able to grow my business from 10k a year to 100k in 2 years after going viral while marketing 247 with a newborn baby.
02:39
0 out of 10 don't recommend but I'm going to teach you the strategies today that helped me go from burned out to CEO making 100k peacefully with two littles.
02:49
And I've also helped hundreds of wedding photographers build profitable businesses since 2016.
02:55
Here is my accolades.
02:56
I've been there, I've done that.
02:57
I've got the receipts so you guys can even let me know in the chat a number of why you're here.
03:04
But I know you guys like the back of my hand.
03:07
I was you in all stages.
03:08
I was all of the girlies that we just mentioned earlier.
03:11
You want couples to go from inquiry to booked in 24 hours.
03:14
You want people to be like, yeah, this one.
03:17
You want more dream wedding inquiries than ever before.
03:19
You want couples booking your top package in 24 hours without questions, without price haggling.
03:25
You want to maybe launch a rebrand that fills your inbox with dream weddings only and repelling the rest.
03:31
You want your website to compel your dream couples to hop on a call and book with you asap.
03:37
You want to double or triple your prices and charge 10k plus for weddings.
03:43
Let me know in the chat.
03:44
But right now you're getting ghosted on inquiries and feeling discouraged.
03:48
Also been there, done that.
03:50
You hop on a call but you don't make the sale because maybe you're afraid of being salesy or most couples book your lowest or middle package and you're like, what?
03:58
Why?
03:59
Why is the lowest package so appealing?
04:01
You haven't rebranded in a while, but maybe you mess with your website all the time because you're like, it needs help.
04:07
Let me just DIY this.
04:08
Oh let me just change my picture.
04:09
This picture of me is more happy.
04:11
That'll book all the weddings real place you want to book.
04:14
You want to work with clients who can afford your doubled rates with ease and they're just like, yep, this one.
04:19
7K 8K 10K packages.
04:22
Or you just want to book 10 to 15 weddings to make 100K because you're tired of booking 25 to 30 because you want your social life back.
04:30
You want to actually live.
04:32
So I want you, to again let me know in the Chat.
04:34
What do you think is stopping you from booking 10k weddings?
04:37
Let me know.
04:38
Nobody wants to talk about their biggest fears or things they're struggling with.
04:41
But it's important to know all.
04:44
1, 2, 3, 4, 5.
04:46
You guys are killing me.
04:47
The chat today, lack of what to do to get there.
04:50
The confidence.
04:51
Oh, yes, Olivia, the economy.
04:53
Honestly, we cannot get a break with the economy right now.
04:56
Not enough marketing experience.
04:58
Okay, yes, I understand.
04:59
That also goes back to confidence as well.
05:02
All of them.
05:03
Yes.
05:03
Not enough inquiries.
05:04
Okay, let's.
05:06
I know what you want, so I already knew ahead of time.
05:09
You want to be a profitable photographer with thousands to spend and save.
05:13
You want to attract dream couples because your personal brand pops.
05:17
You want an artist mindset with unlimited creativity and strategies.
05:20
You want a life first based business where you can vacay during busy season.
05:24
And you just want a business that runs your way with 100k.
05:28
So why do you want 10k weddings?
05:31
So we talk about where you are, who you are, what's not working, what's working.
05:35
Why exactly do you want to book 10k weddings?
05:38
Or maybe you're okay with booking less than 10k, but you probably want to raise your prices more than what they are now.
05:43
I gave you a couple of examples, so you feel free to paste them if your brain is empty.
05:47
But I know for me it was definitely more time with family.
05:51
It was less imposter syndrome.
05:53
I was so scared.
05:53
I don't know why you just get so scared to raise your prices past that 5k mark.
05:57
You're like, nope, I'm gonna break my business.
05:59
Maybe you want to build a team, hire more photographers, donate to charity, outsource.
06:04
You just want to live a life of luxury.
06:05
You're like, I just want to be able to pay for everything in full, no credit card required.
06:10
Maybe you want more vacations and weekends.
06:13
Yes.
06:14
Less time back.
06:15
Build the business.
06:15
Ooh, start other businesses.
06:18
No one is doing it in my area.
06:19
And that intimidates you or it's going to make you stand out.
06:23
Yes.
06:24
Less hustling.
06:24
Your time.
06:25
Your time.
06:26
Yeah, your time is valuable for sure.
06:29
So you're going to learn the same strategies that our students have used to raise their prices.
06:34
Book their highest package so they can build a six figure business.
06:37
Okay, so this is Emily.
06:39
She rebranded many times without results because she's a rebrand girly like myself.
06:45
And then she used our artist story and she was able to attract clients that valued her and valued what she had to bring.
06:53
And she was able to book 100k postpartum while cuddling her newborn.
06:58
Now her newborn, she had an emergency C section.
07:03
So she was still able to book couples while she was in the waiting room.
07:07
So I have nothing else to do.
07:08
Let me just book all of these weddings.
07:10
And she knew exactly how to do that and was able to do that and support her hospital bills and pay in full.
07:16
Because of these strategies, Jenna was stuck at 2500 for five years.
07:22
I remember when she enrolled with us, she's Laura, if this doesn't work, I'm quitting.
07:26
And I said, jenna, please don't quit.
07:29
And so she got on a call with me, I ripped apart her prices and I structured her pricing to go up to 6k.
07:36
And so she was able to book that in seven days after working with me with our one on one intensive and understanding the pricing suite method.
07:44
So it is possible.
07:46
Now I'm going to tell you my story.
07:47
From broken busy to profitable photographer.
07:51
My brand was inconsistent and unclear.
07:53
I made more or less because I never raised my prices because I was scared and I felt like I had to book every single call or I was a failure at life.
08:00
Okay, As a result I needed to and I did book 30 plus weddings just to make a hundred K.
08:07
But I had a choice because you get to a point where you're breaking your business.
08:12
Do I want to stay a mess, keep my prices the same, sacrifice my weekends, rebrand as often as possible, update my website, only sell an email because I was scared to get on a call.
08:21
Or I could create a strategy to go from burnt out artist to CEO.
08:26
And so then I designed a plan to figure out what weddings I wanted to book at, what price range and the couples I wanted to book with as well.
08:36
My business went viral after marketing every single day on Instagram and I didn't raise my prices because I didn't think anybody would pay more than 3k for weddings.
08:46
My middle package was 3k, but nobody even touched my highest right and I would just rebrand all the time.
08:52
Oh, I need to boost my confidence or I need to raise my prices.
08:54
$100 let me spend 10k and a rebrand.
08:58
And it didn't really help my imposter syndrome.
09:00
Honestly, I felt like a terrible mother.
09:03
Was always gone every weekend and my daughter would cry every time I left.
09:07
And I was always in the computer editing Monday through Friday.
09:10
And I remember at 2019 I looked at my income and looked at myself and I was like, if this is what it's like to have a six figure business, I don't want It.
09:19
And so I made a plan.
09:20
I was like, I think I'm going to burn the whole thing to the ground in 2019.
09:24
So my pricing transformation was I was at 3500 and I was booking 30 plus weddings.
09:31
And I felt like a terrible mom.
09:32
There's my baby girl.
09:34
But then I learned how to raise my prices.
09:36
I finally got over it and I doubled and then tripled my prices and I was able to book less than 20 weddings with more weekends.
09:45
And every time I raised my prices, it was because I was feeling more confident in my brand, my website, my marketing and my sales skills.
09:51
That's pretty much the magic formula.
09:53
That's the whole business plan.
09:55
So am I going backwards?
09:58
Hold on.
09:58
Oh, hello.
10:00
With those four skills, I was able to book dream weddings where couples would say, oh my gosh, I've been searching for a photographer with a style just like yours.
10:07
I repelled price shoppers and I only attracted couples who wanted my middle to highest package, but they booked my highest package repeatedly.
10:15
And then I was confident in my brand strategy because everything was completely positioned and aligned to attract high end couples.
10:22
And I was able to book less and make more while keeping more weekends for myself and my family.
10:28
So this was my life.
10:29
I got my social life back.
10:30
That's my daughter and I at Disney World.
10:33
I booked less, I doubled my income and I balanced business and motherhood.
10:38
I built a team.
10:39
I had a summer, I went on vacations, I had my weekends.
10:42
And then I thought to myself, this is everything.
10:47
So here's my hot take.
10:49
Maybe you think it's impossible to wake up tomorrow and become a luxury wedding photographer who can just charge 10k for weddings.
10:56
But really it's about building your skills across branding, sales and marketing so you can double your prices with complete confidence.
11:04
When you put these four pieces together, the confidence is going to come and it's only scaling up from there.
11:11
So maybe this is what you think.
11:12
Luxury wedding photography is only working with planners in luxury venues or snobby clients who are impossible to please.
11:20
Maybe working for celebrity clients who are glamorous, but maybe ungrateful or very stiff and formal celebrations.
11:28
Or the weddings are long, they're 12 to 14 hours.
11:31
Or they have the perfectly curated wedding portfolio.
11:35
But luxury really is having the luxury to say no to cheap clients, to take your weekends back, to be paid well for your talent and your value, and having clients that appreciate your skills and book you without haggling.
11:48
They see the value and they raise it with paying what you have and adding on extras and you having the luxury to no longer being the starving artist.
12:00
Luxury really is being a fully booked, out photographer without having to miss out on your life.
12:07
So these are the four skills that changed everything for me.
12:10
Incomparable branding, profitable pricing, attraction marketing that only calls in the dreamiest clients, and sales psychology that closes every call at your highest rates without you feeling salesy at all.
12:24
So we're going to talk about the three mistakes that's keeping you from booking those 10k luxury weddings right now.
12:30
So let's dive in.
12:31
The first mistake is an unclear brand.
12:34
So what does that look like?
12:36
Brands follow trends, but incomparable brands will start the trends.
12:41
Brands have a website, but incomparable brands, they have many marketing pieces that bring in those dream couples daily.
12:50
Regular brands go with the popular niche, what's trending, what everybody's doing.
12:54
But incomparable brands are going to create their own niche and become the first choice or the only choice in that niche.
13:01
And maybe, you just have a website and branding, but not multiple marketing assets that attract dream couples or a brand strategy that sets you apart.
13:11
You need both.
13:12
So here's Meg.
13:13
Meg came to us without a brand or understanding of who she was or who her dream clients were.
13:18
She just moved to a different state and wanted to book weddings in that area in Colorado.
13:24
When she implemented her artist story into her marketing into her website and everything that she posted, she was able to get aligned inquiries and raise her prices from 3500 to 8k.
13:37
Elopements, intimate celebrations, and she was able to make 127k in just 12 months.
13:46
So when you launch an incomparable rebrand, we're going to help you zone in on your purpose, your process, your personality, so you can create your own personal brand, your own niche.
13:57
And then we're going to teach you how to launch your strategic rebrand.
13:59
So you get tons of inquiries, but inquiries that feel like you just wealthier.
14:04
And then we help you translate your strategy into visuals so that all of your marketing is cohesive and that will make you the only choice.
14:13
We also will coach you through your identity shifts that support your nervous system, because there's a lot of mindset stuff that comes up so that you can go and be okay with going from hidden secret to the famous photographer that we know that you are.
14:27
The second mistake is undercharging and over delivering.
14:31
Okay, and let me know in the chat if any of these relate to you.
14:35
you're like, oh my gosh, this is me.
14:36
We love a typo.
14:37
Let's say right now your Prices range from 2k to 3k, but you feel like it's not profitable.
14:42
Like it feels expensive.
14:44
But at the end of the year you're like, where is my money?
14:47
Your clients want everything in the kitchen sink for 3k or less or maybe a little more.
14:51
Maybe they're willing to stretch it to 4k but no more than that.
14:54
Or you pulled your prices out of the ether, which I think that just means like out of the universe.
15:00
But you have no clue how much you need to make to stay in business or pay your bills.
15:04
And I'm talking about lifestyle and business together.
15:09
Or your popular package is the lowest and you have no clue how to get couples to book the highest or the middle to highest.
15:16
So we're going to talk about Frank because I love Father the Bride and Frank.
15:20
Actually, it's Frank.
15:21
Frank is my favorite character in the whole movie.
15:25
So guess how much his wedding planning prices were.
15:29
Yeah.
15:30
In the 90s he was a luxury wedding planner because his prices was $18,000, which with inflation is $43,000 today.
15:42
So why were they willing to pay this in the 90s?
15:45
Obviously because they had the money, but because we're going to assume he had a profitable pricing strategy.
15:53
So let's say this is how Franc's competitors were charging maybe 5k if he was a photographer.
15:59
Okay, let's just say Frank was a photographer.
16:02
5k for 8 hours, 2 photographers, 8k for 9 hours, 2 photographers, and then 10k for 2 photographers, engagement online gallery.
16:10
Not very high end looking and there's not a whole lot included.
16:15
So if he was using pricing psychology like a genius, this is how he would have created his packages to be more appealing.
16:23
Maybe 12k for 6 hours, 1 photographer, 18k for 9 hours, 2 photographers, engagement online gallery.
16:31
But his highest package, 10 hours, 2 photographers, rehearsal engagement, online gallery and etc.
16:37
So the strategy that Franc has that most photographers don't is pricing psychology.
16:44
And in those things, you need to have a minimum of these five pieces.
16:48
You need to know your hourly rate, your pricing, your positioning, your packages and also having your deliverables.
16:55
And this is what we teach you to do inside of wedding atelier.
16:57
So I won't leave you hate.
16:59
But I'm also not telling you to just drink the Kool aid and charge 10k.
17:04
Oh yeah, that's obviously not realistic.
17:07
If you want to end up raising your prices 10k, just know it's like a peaceful pricing ladder that you're climbing to.
17:13
Okay.
17:14
So you can raise your prices without raising your nervous system.
17:17
Going from 3k to 5k is not terrible.
17:19
5k to 7k is a little more doable.
17:21
7 to 10k is a little bit like but we definitely help you get there and it's not impossible.
17:26
Okay, now here's the thing.
17:29
Low pricing actually repels high end weddings.
17:32
If you think about it, low pricing is actually associated with affordable, cheap and in my opinion, little to no experience.
17:40
Because if you're charging 3K or below, then I'm thinking, oh, they've been in the industry for maybe three years or less and the price shoppers eat it up because they're like, oh great, let's put all these 3K photographers on different website tabs and we're going to shop and compare one to each other to see if they can haggle, snag a deal, or this is a new one they can look and see.
18:03
Oh, their pricing actually doesn't reflect their images.
18:06
We're just going to grab them before they raise their prices because they are a steal.
18:10
Sometimes your dream couples actually know your steal more than you are.
18:15
Okay.
18:15
Because if they value photography then they'll know they probably should be pricing this.
18:19
We probably should lock them in asap.
18:21
And that's how you can find yourself, like booking people quickly because they're like, no, we better book this one before she figures out.
18:27
So the second piece is profitable pricing packages, positioning your packages so that your lowest stops getting booked all the time or positioning your highest to be the most valuable and sought out.
18:41
People are like, oh, actually that one looks really good versus the lowest being really good.
18:48
Or understanding pricing psychology so the value will always exceed the price.
18:53
Sold out packages or how to customize your proposals to get more yeses and add ons on your client calls or even after you deliver their custom proposal.
19:02
So here's Katie.
19:03
Katie hopped on a group call with us one day and I did a pricing makeover live on the call because I noticed that her middle package was actually the least profitable.
19:11
We did the math, we put it in our calculator and I said, hey, you're charging 3, 500 and you're offering way too much.
19:17
You can't even afford to charge this.
19:19
So we raised them to 5k with our sales process.
19:22
Then she was able to book 16k weddings in just one month because she had a lot of inquiries.
19:28
And with those new prices they saw the value and booked as soon as possible.
19:33
So the third piece is uninspired wedding inquiries.
19:38
So maybe you ghost and post because you're Overwhelmed with social media or you're making tweaks to your outdated website that you DIY hoping inquiries come your way or your images are attracting unfit clients because you don't know how to attract the high end couples.
19:54
Or maybe you want to market but you think to yourself what's the point?
19:57
No one's going to see this anyway.
19:59
Meet Ally.
20:00
She actually joined charging 3200 for everything.
20:04
But she wanted to become a destination photographer but she had no clue where to start.
20:08
She's I don't know what to do.
20:09
I'm just going to keep doing this until it works.
20:12
But then she utilized our strategy plan, our marketing strategy plan and then she took off on TikTok.
20:18
She went viral a couple of times and now she is the established destination wedding photographer ranging from 9k to 11k.
20:27
She is sending out custom proposals all of the time and getting to travel the world just like her dream when she was charging 3k with.
20:35
How we help you attract dream weddings only is you're going to learn how to have a four part marketing grand expose plan that's easy to implement but also make sure that you are everywhere at once without having to market every single day on multiple platforms.
20:50
Okay, we're going to give you 24, 7 marketing assistance that help you plan strategic selling content so you're never staring at a blank cure.
20:58
So what am I supposed to post today?
21:00
And then you're going to be proud to show off a selling website that sounds like you, feels like you and also shows off your incomparable brand.
21:08
And you'll also be getting inquiries from blogging and SEO because you put in the work months ago and it's finally paid paying off.
21:16
And then you're going to get inquiries from Instagram which is your full content strategy to take your artist story and put that into short form.
21:24
Content that's going to get follows dms, and inquiries from dream couples only.
21:30
So These are the three mistakes that are probably keeping you from booking 10k weddings, unclear brand undercharging and over delivering uninspired wedding inquiries.
21:42
So let's diagnose the problem.
21:44
So maybe with an unclear brand you probably feel like an imposter photographer or maybe you struggle with your identity and your mindset and your style and your pictures.
21:53
Or maybe you just always feel like you're in a creative rut because you don't know who you are creatively.
21:59
And then with undercharging prices you struggle to book your cheapest package or you give them everything for nothing.
22:06
Or maybe you don't even break even.
22:08
Or you lose money just to be in business.
22:12
Or with uninspired weddings, you get resentful with your couples because you show up and you're like, what is this?
22:17
I'm tired of.
22:19
I'm tired of photographing maybe fake plants or maybe these couples.
22:23
And you just don't mesh.
22:24
You don't resonate.
22:25
You feel like it's a personality mismatch.
22:27
Or the inquiries you do get, maybe they ghost you because it's not a good fit.
22:31
You get price shopped.
22:33
Or you don't even want to show up on social at all.
22:35
Because what is the point?
22:38
Let me tell you, with any of these three problems in your business, you're going to have a recipe for disaster.
22:43
And you might want to burn it all to the ground.
22:47
So we're going to teach you how to go from unclear brand undercharging over delivering uninspired wedding inquiries to launching an incomparable brand.
22:57
Profitable pricing strategy.
22:59
Profitable pricing packages.
23:01
Attracting dreams.
23:03
Weddings only.
23:04
So meet Savannah.
23:05
Savannah tripled her rates and made over 150k in one year after doubling her prices and using our, marketing and rebrand plan.
23:15
So there's probably one thought that's holding you back from success right now.
23:19
As I'm going through all of these things, I can't raise my prices and book high end weddings.
23:25
And I say, yeah, not with that attitude.
23:29
You can't afford though, not to raise your prices because if you don't, then you're going to be stuck on the wedding hamster wheel booking 30 plus weddings a year forever.
23:40
That's a little dramatic.
23:41
But I promise you there is a better way.
23:43
You can make six figures with simple CEO math.
23:47
And you will learn how to finally book less and make more.
23:50
Because you technically only need 20 weddings a year to be booked at 100k.
23:55
And you only need 10 weddings at, 10k to make 100k as well.
24:01
So let's do the math.
24:02
There's 52 weeks in a year, so divided by two, that's 26 weeks.
24:07
So 20 weddings times 5k is 100k in revenue and it's 100k in revenue, but it is only 50k profit.
24:15
Understand?
24:16
And after everybody takes a pay, it's not really what it looks like.
24:21
But if you're able to, raise your prices and book 20 weddings at 10k, maybe because you love doing at least 20 weddings a year, you could make 200k in revenue, but that's actually 100k in profit.
24:34
So we teach you how to work less and actually make more.
24:37
And I'm going to show you a breakdown example here.
24:40
So this is what I call a wedding CEO calendar.
24:44
Okay, maybe you're only booking a couple portraits during the week and then two weddings at 5k.
24:50
That's already a 12k month.
24:52
Maybe you're like, okay, I want to do weddings, but I also want to honor elopements on the weekdays, and then I'll do portraits at 750.
25:00
This alone is a, 26 month.
25:03
And you're still only booking three weddings three weekends.
25:08
So let's say you raise your prices higher and your elopement package is 7k or 5k.
25:14
And then you have two weddings at 11k and 12k and you raise your portrait prices to 950.
25:20
This is a 35k month and you still have a pretty spacious calendar.
25:27
So let's take it a step further.
25:28
Maybe you're like, I want to make even more money.
25:30
I want to almost hit a 50k month, right?
25:33
So let's say you have an associate team.
25:35
They're booking weddings, you're booking weddings, and you book another elopement or your team books the elopement.
25:41
And.
25:41
And now you're charging 1k for portrait sessions.
25:43
This alone is a 44k month.
25:47
So if you'd like to get access to all of the strategies and tools to implement everything you just learned, just like our clients who have made $2.9 million as a collective, you're invited to join us inside of Wedding Atelier, which is your all stop one shop, brand marketing and sales group program for wedding photographers.
26:10
Okay, so does anybody have any questions about anything?
26:13
You feel free to drop it in the chat.
26:15
I'm actually going to check the chat really quick to see how it's going.
26:18
More room for creativity.
26:20
Seven days is crazy.
26:21
Frank is awesome.
26:22
Yes, Jessica, Frank really is awesome.
26:25
Okay, so let's head back over to the slides.
26:28
This is for you.
26:29
If you're tired of feeling like a starving artist in your business, you're ready to book Dream Weddings at your highest package.
26:36
And more.
26:37
You're ready to double your prices and free your weekends.
26:39
And if you're ready to launch a strategic iconic rebrand.
26:44
So this is everything you get access to.
26:47
You get 12 months access to the call replay, private podcast, the student workbook, the emails, the scripts, the workflow systems.
26:56
And then you also get twice a month, live group calls with me where we will dive into your questions.
27:03
I'll answer anything or I'll rip apart anything you want me to Live.
27:06
And then you also get personalized feedback reviews.
27:09
So if you're like, I don't know what my website, I needed you to rip apart, my website, which is what everybody does your best of images.
27:17
Maybe your portfolio is outdated or you don't know if it matches your brand.
27:21
I will give you that review.
27:23
I will review your packages as you raise them and, and make sure that they are strategic and structured and good to go.
27:29
And all of your marketing materials, I'll rip apart your Instagram, like everything.
27:33
And then you also get a community channel inside of Circle and you have access to all of our channels and access to your peers.
27:41
And then you also get a done in a day monthly marketing calls with our marketing specialist, Ella.
27:47
And she will be walking you through all of the pieces that you need to have together in your business.
27:52
And it will be done in a day, 30 days in advance for those monthly marketing calls.
27:58
And then of course you get bonus courses, guest classes, my associate academy courses in here.
28:03
All of our guest experts in the wedding industry are going to be on here and so much more.
28:09
So these are the modules that we walk you through of, the, the whole piece of the puzzle really.
28:15
So the artisan CEO, which is all mindset trainings where I'm going to be ripping you apart on how you can raise your prices, why your worth is not attached to your prices, and then also how to get re inspired with your creativity and not being so tied to the business as a whole and just knowing that you can be the CEO of your business but also be an artist at heart.
28:35
And then the artist story, this is your brand book essentially.
28:39
This will be driving everything you do.
28:41
So if you can do these two things immediately, you'll be seeing results here on out.
28:46
And then the pricing suite, which is where you learn pricing psychology, how to position your packages, you're going to learn everything about pricing that you probably never heard of before.
28:56
And then your marketing studio, this is everything from your website, your Instagram positioning, it's all positioning, your marketing and then also your SEO, your blogging structure.
29:06
A lot of our photographers struggle with what to blog, how to blog it.
29:11
There is a blogging Google Doc that you'll just make a copy of after every wedding and you'll be able to just whip out a wedding blog just like that, like maybe 10 to 20 minutes.
29:21
I probably at the most.
29:23
And then the sales studio, which we will teach you sales psychology, which is, my expertise.
29:28
I love sales psychology, but basically how to get on a call, serve your couples with exactly what it is that they need.
29:35
And being able to book your middle to highest package with add ons guaranteed, this always works.
29:41
This is like our secret sauce of the whole program.
29:44
And then your ever after experience that keeps clarifying clients, coming back for more and how to create this forever funnel that also keeps your couples in your business, sending couples to you, coming to you for portrait sessions if that's what you offer.
29:58
So that way it's not a one and done situation.
30:01
And then there is an alumni bonus.
30:03
We just launched actually a couple months ago the rebrand Studio.
30:07
I am a rebrand girly at heart.
30:08
I actually went to school for web design.
30:11
I am left handed so visuals, graphics, all that stuff comes naturally to me.
30:15
And, and I've also done a million rebrands myself and I've helped my students do the same.
30:19
So we launched our own rebrand studio.
30:22
So if you're like okay, I have all the pieces now, I've done the process.
30:25
You can use my website and then you can also use my copywriter, my wedding copywriter.
30:33
And you will have the best rebrand ever at a fourth of the price.
30:39
Okay.
30:40
And that is something we offer specifically to our alumni.
30:42
And I will be walking you through the strategy every step of the way so you won't be lost.
30:47
Because I know a lot of times like when you're going through this process, like web designers do know what a good website is but they don't necessarily know all of the brand strategy that goes into it and making sure that everything is set up to sell and not just looking pretty, but also with sales strategy.
31:03
So why should you join now?
31:06
You could raise your prices today.
31:08
You could map your year today to 100k.
31:12
You can create a plan and start marketing today.
31:14
You can jump right into the marketing studio and just get to work.
31:16
Or you could just book your next wedding inquiry today.
31:19
Maybe you have an inquiry sitting in your inbox right now.
31:21
Or if you enroll now, you can also book your one on one with me today absolutely included.
31:27
I know you want to be a profitable photographer with thousands to spend and save to attract dream couples because your brand is Chef's Kiss.
31:36
You want to have an artistic CEO mindset with unlimited confidence, creativity and ideas and a life first business where you can vacate during busy season making 100k minimum.
31:46
Yes, I know this is absolutely the dream.
31:49
So the investments join the program is six payments of $500 or even lower on after paying Klarna.
31:57
And we also provide that for people who just want the pay in Full bonus.
32:01
But if you pay in full, you save $500.
32:05
And then you also get a one on one call with me.
32:09
Now the $40 bonus goes like this.
32:12
If you enroll within 48 hours of this training, you get a personalized one on one 60 minute call with me.
32:21
So I want you to meet Jen.
32:22
She was booking 30 weddings to make six figures and she enrolled in $40.
32:27
And then on our call, I created her brand new pricing structure so she could finally book less and make more.
32:33
Since joining, she has doubled her prices.
32:35
She's made 50k in wedding revenue in just 3 months.
32:39
I'm actually going to have her on the podcast in the next week or so so you guys can listen to her updates and how she's been able to do that.
32:46
So yeah, this is everything that you're getting to create a six figure wedding business.
32:50
A workbook, group calls, private podcasts, personalized marketing reviews, sales scripts, email templates, AI support, monthly marketing calls and more.
33:01
So, any questions before I hop over to our commonly questioned if you were brand new, how would you market yourself if you don't have enough pictures to show your work?
33:10
Ooh, actually I love this question.
33:12
If I were brand new.
33:14
So Jessica, answer me this.
33:16
How long have you been.
33:18
When you say brand new, have you been in business for a year?
33:20
Have you second shot?
33:22
Do you have any images in your portfolio to work with or use completely starting from scratch?
33:27
Let me know in the chat.
33:28
I love everybody's typing.
33:29
Yes.
33:30
Any questions, ask away.
33:31
I'm here all day.
33:32
Can you give us a little peek into the artist story module?
33:35
Is that the copy I would use to introduce myself so I can show you for sure.
33:39
The artist story is more of.
33:42
It's like a journal.
33:43
So we have the artist journal where you're going to talk about what lights you up, what doesn't light you up.
33:47
So we can figure out what really your secret sauce is and what people say about you, which are couples.
33:52
So it's like a whole book of everything.
33:54
What makes you amazing, what makes you special.
33:57
And then we have an A GPT that you can put all of that in that will tell you who you are, who you serve and why.
34:04
That's pretty much what your artist story is.
34:06
Actually.
34:06
Let me go in and see.
34:08
I mean I can show you like the module, but it's trainings and it's a document.
34:14
It's a bunch.
34:15
Let me see.
34:15
Actually, let me share my screen.
34:17
Okay.
34:18
So yeah, the artist journal, the story and your best of images.
34:21
This module you could Complete in a day.
34:24
If you wanted to let me go ahead and so, yep, that is the doc.
34:27
I'm going to make sure myself is muted and then let me see if I can zoom in.
34:32
Yeah, you're just going through the prompts of it is like therapy.
34:36
So if you have some music, some lo fi music you could play, try to answer as much as possible and then copy and paste the responses.
34:45
And this is all in one.
34:47
The workbook is all one Google Doc, so you don't have to look around for different docs.
34:51
So that way the whole, like, everything that you've done in the program, it will all be in one place.
34:57
So once you do that, then you'll put all the pieces together to come up with your artist's story.
35:04
And then the artist story is this entire.
35:09
And I will walk you through everything, like, finding your uniqueness.
35:14
And you can always ask me if you're like, laura, can you look at my pictures?
35:16
Or can you look at my website title and be like, what do you think?
35:19
But it is what I mentioned earlier.
35:21
The process, the purpose, and your personality is your artist's story, and that's what makes you unique as an artist.
35:27
Let me know if that helps.
35:29
I think it's okay to get started, Marta.
35:31
like, you can just.
35:32
Do you have a website already?
35:34
You can get your website going and then.
35:37
Okay, perfect.
35:38
We can just clean up your messaging.
35:40
Do you have any images to use for your website?
35:43
Like your portfolio?
35:44
Do you have at least three good portfolios that you love just to get you started?
35:48
We could totally work with that.
35:49
We could curate your portfolio.
35:51
We could figure out what your artist story is, and then on the call, we can just come up with your whole strategy of, okay, this is my pricing now, but this is where I want to be.
36:00
Oh, good.
36:01
Yeah, you're in the.
36:01
You're in the.
36:02
You're in the best place possible.
36:04
Honestly, if I were to start weddings over, instead of having to undo everything I've learned, it's like you get to start on the right foot automatically.
36:13
And I think that would just take you further to success.
36:16
You won't have to really worry about price shoppers so much because you're going to be starting on the right foot.
36:21
Like, your brand positioning will be good.
36:23
We'll work on your portfolio together, and then you can just market what you have.
36:27
Yeah, that's what I would do for sure.
36:29
Okay.
36:30
And so these are kinds of results that our students have gotten.
36:33
So this does work.
36:34
Okay.
36:35
You can book your top package.
36:36
You can have a five figure month, you can book a 6k wedding.
36:40
All of this is definitely possible once you have all of these pieces together.
36:45
So if you maybe are busy or you're not yet full time or maybe you still have a job like a 9 to 5, these are the kinds of ways I think it would be best to support you is how you'll have 12 months access, of course, but you can also listen to the call replays.
37:00
You do get the 24,7 community and you get the AI support to submit all your questions and me as well.
37:06
And then just working through the workbook and then submitting everything for review and just knowing like what to do next, what to post next and how to position everything, what will be your best bet for that?
37:15
And a lot of questions I do get is, okay, how soon should I expect results?
37:21
You can make your investment back in 30 days.
37:23
We've had students make it back in 7 days, 14 days, 21 days, it's definitely possible.
37:28
These are the first three things that I would do.
37:30
I would create your new pricing and packages.
37:32
And then once you figure out your artist story and then market that like crazy, you're going to get more inquiries.
37:39
But then you'll learn how to book your next inquiry with our art of yes, like sales process.
37:44
Okay, so Julia wasn't booking weddings at 6K and so she was positioned as luxury, but her prices weren't luxury.
37:51
So we got on a call, we positioned everything and now she's booking proposals at 12k in the south of France after two weeks of joining from that one on one call.
38:00
So some of you may have already hit six figures, maybe you're charging 7k, 6k and above and you're like, is this even for me?
38:08
So my answer would be if you've already made 100k, then you're probably booking more than 20 ones a year to do that.
38:16
And are you living like a soft CEO or burned out Brenda, are you booking high end five figure weddings?
38:24
And is your business profitable, peaceful and easy to manage?
38:28
If not, this is definitely for you.
38:31
So once again the investment in the program to work with us with everything, the custom proposals, the sales, sales scripts, everything that we give you is six payments of 500 or lower on afterplay after paying Klarna or save $500 in pay in full.
38:46
And then everyone who enrolls, that's on this call within the 48 hours you will automatically get.
38:52
No matter what plan, you get a one on one call with me.
38:55
So if you're like yes, this is for me.
38:56
I want that one on one call.
38:58
And I want to know my next steps.
39:00
Definitely make sure you enroll.
39:02
You're so welcome.
39:02
Thanks for hopping on.
39:04
Yes, for sure.
39:05
Hit me up in the DMs.
39:06
Thank you.
39:07
If you guys have any questions about the program, feel free to just send me a voice message in the DMS and we can chat about it and even chat about how we could work together.
39:15
Your pricing structure, your website structure, all those things.
39:18
And yeah, I'll see you guys in email.
39:20
And if you have any questions, you know where to find me.