The most important thing to understand if you are building an AI native business, and that is fact control.
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The future of the way that we interact with AI is built around the facts that both us and AI can control and update on.
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NOAN.
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You do these in what we call smart blocks.
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So these are smart blocks here.
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This is the smart block for this company name.
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This is the fact for this company name.
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You can build out as many facts as you need.
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You can update these facts.
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But The most important thing is that each of these facts is referenceable by any of your team when it's set live.
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So everyone's working from the same source of truth, but also by AI.
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And that means that you're going to get accurate output when you're in these smart blocks.
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You'll also see that the history of the facts is also stored.
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And this is really important because this gives you an auditable trail of when and where someone's updated a fact.
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Now you can change and update these facts, but the important thing is that whenever you make a tweak or a change, everyone's still working from the same source of truth.
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Fact control is really important because businesses are not built on memory.
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Memory is a history of everything.
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They're built on facts that update over time.
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Your pricing is a fact, your brand, positioning is a fact.
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It's really important that you and AI are all working from that same source of truth to get accurate output.
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Now one of the great things about NOAN is that when you're working in this environment, you can make changes to these facts with the assistant.
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So here I'm going to make a change to a fact.
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I'm going to ask it to update the target audience age for this brand to 60 to 90.
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There we go.
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It's brought back that suggestion.
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I can accept that change and when I do, that's going to update in our, knowledge system for everybody and for the assistants across NOAN.
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Understanding and managing these facts is the most important thing for any AI native business because it gives you that solid foundation for everything else to work from.