Win-loss Pitch (90 sec)

Many B2B companies don't have a structured way of learning why they win or lose deals.

Instead, it's hunches, theories, hypotheses, or finger pointing.

Sales blaming product, product blaming marketing Marketing blaming everyone else.

But the real answers are sitting in plain sight, right in your CRM.

Buyers and prospects who recently said yes or no.

Talking to them directly is the fastest, cheapest, highest ROI way to sharpen your messaging, guide the roadmap, get competitive intel and win more deals straight from the source.

The problem.

Doing this in house can be slow, difficult, biased, often politically or organizationally fraught.

Everyone knows they should be talking to customers, but sometimes it just gets chopped off.

The to do list.

That's where I come in.

I'm a product marketer with a user research background and I specialize in leading crisp, in depth, one on one interviews with recent prospects and customers.

I'll, help quickly dig into deal patterns, buyer mindsets, mental models, and competitor insights and deliver a clear, actionable synthesis that actually gets used and moves the needle.

If you've been thinking about launching an in depth win loss customer research effort, get in touch.

I'd love to help.