Automate Your Restaurant's Growth 🚀

So I've been working with a restaurant in New York City for the past three weeks.

I cannot disclose the name, but, I worked on five different pillars and everything just revolved around one thing, improving customer journey.

So of course if the customer journey is better, there will be more new customers and they will be more prone to visit you again and again.

So that's why the focus was only on customers so that you can increase your revenue.

Of course, that only matters.

So what we're doing is basically automating the entire journey as soon as a customer clicks on your ad to making them your loyal customer.

So first time they get to know you till making them loving you.

That's what we're trying to do for every customer.

And that too automatically how we do this.

We have five different pillars and the gap number one that I actually notice.

And it is a very simple fix that is, as soon as they click on your ad, there is no response.

If you just simply send them a WhatsApp message, hey, thanks for filling out a form and we would love to host you and your family or your wife at a restaurant.

It's going to drive a very personal touch towards a client and it of course will make them want to visit your restaurant even more.

And that is very easy to fix.

Currently what happens is customer will click on your ad, they will fill out some form, their name, their phone number and all these things and these details will simply get filled into a CRM.

But then nothing really happens, no response, nothing actually pushes through.

So what we're doing is we are putting this into a WhatsApp campaign.

And of course I think a lot of businesses are not even putting them into their CRM, but we are automating the entire thing.

We are putting them into this WhatsApp response system that also follows up with them.

Right.

And this alone can drive 30% of the more revenue.

Right.

So a lot of people if just remind them after one day or two day, they will be more prone to booking your entire system.

And it has been a proven fact that if you follow up with your customers, they will be more prone to visit you.

Right.

The next pillar that I fixed was quicker bookings.

Now what really happens is you have an Instagram page, you have a Facebook page, you have a WhatsApp number, you have a phone call and people will reach out to you on each and every platform, right?

And anyone who's managing all this, they will either delay the response or they are not active at that time.

So this entire thing again ruins the customer experience just similar to this one.

So we need to automate this thing and we also need to prompt them to book a table.

And to book a table.

There should be a table booking system, right?

Like you've seen a lot of videos on voice AI agents that are booking tables or a restaurant.

Those are actually useless because there's only one calendar.

What I'm trying to say is a real table booking software for your business and connecting that to a real voice agent so that it can be automated and you can use the table booking system alone as well.

The way we do this is of course implementing two surface level thing that is voice agents and chatbots.

So at any input point that is phone call, DM, WhatsApp, or Facebook, we implement these voice agents and chatbots.

And the entire purpose of implementing this is so that they can of course solve some Q and A and guide them to book a table at a restaurant, right?

So you can see that it basically answers the question and then it guides them that you know, do you want to book a table with us?

And this, what this does is it's going to start an activity in their brain that no, I can book a table, I can book a table at this restaurant.

Once they have this activity, they will of course prompt with the time and availability which of course the table booking software will help them pick the time.

And as soon as they confirm the booking, confirmation messages will be sent.

And then we will also remind them a day before that, you know, we have a reservation for you waiting at this restaurant.

So even if they have forgotten about it or not willing to visit it, with that reminder, they will eventually visit the restaurant, right?

So, what this does is for any booking that you're getting, you are cutting the no shows over 50%, right?

So people are prompted to visit more.

Even if they have booked, they will visit your restaurant now.

Right.

Second is you're saving 10, 15 hours per week.

Whoever is managing all these messages and everything, they can save 10 to 15 hours per week very easily.

All data are in one place.

And these immediate booking software basically will drive more bookings to your restaurant, which will eventually drive more revenue.

If you're still here in this video.

Let's complete the next three steps.

Next three steps is of course improving customer experience.

So automating an entire ordering process that is again on WhatsApp chatbot.

What I'm trying to say is on Chatbot, I can order, I can get the status of my order.

As soon as I get the order, I can also pay.

So the entire journey can be automated on WhatsApp.

So the payment link will also be sent on WhatsApp.

Of course these things will require a WhatsApp chatbot, a payment integration and all these things.

But I've taken care of all these things for you so you don't have to worry.

Next what we have is cap number four.

That is review and reputation.

Of course.

I think you already know Google reviews matter a lot, right?

So you have to make sure that your reviews are very much high.

On all the platforms like Google or Yelp or anywhere you are listed to get more reviews you need to ask for more reviews from a customer which of course is a time taking process.

People are not doing that right.

So I have automated that entire thing as well.

And actually there's one thing that I wanted to point out that when customer really leaves, if they had a bad experience then they will are very prompted to leave a one star review.

But if they had a good experience then they will go home and they'll forget about it.

They are, they're not going to leave a review for you.

Right?

And I want to switch this up.

I want, if there's a good experience, I want them to review it.

If it is a bad experience, I want to help them out but I don't want them to leave a review.

So how I fix that is as soon as they have done the payment, as soon as this is done, it will be connected here and it will prompt them, hey, thanks for dining with us.

How was your experience?

If the user says it was good, four star, five star, something like that, we will ask them to give us a Google review that, hey, can you please send, rate us on Google.

And when we do that, people will be able to review us publicly.

That will increase our rating.

If they say no, I don't like it, two star, one star, then it is going to be a damage control path.

I'm going to apologize and then I would want apologies, to give them a discount or will want them to talk to my manager and all these things that of course is also getting automated here.

What this does is it Stops all these public bad reviews, right?

So less reviews will be sent on public.

And this again, more good reviews, less bad reviews will make your restaurant overall rating higher.

So you will be able to have a competitive advantage against any restaurant that has four 4.2 stars.

Because you'll be having 4.8 stars, right?

You'll have higher Google rating, you'll have fewer public bad reviews.

And your customer loyalty also improves.

Because if there is a bad review, you are fixing it right there and then you're not waiting for a month or a week to fix those reviews right?

Now let's move on to the fifth cap.

I don't want to waste more of your time.

The fifth cap is reviving old customers, right?

So, the current flow is customer eats, they like the restaurant and they'll, they'll forget about it.

I want to remind them that restaurant still exists.

They should come visit us.

The way I can do is give them more discounts, right?

respond actively.

Remind them actively that, you know, hey, I still exist, please come and visit us to do this.

I don't want a human.

I can automate it again.

And the way I do it for each customer in my CRM, I will save what was the last date that they visited me.

If that date exceeds 30 days, I will send them a WhatsApp message saying, hey, we miss you.

Here's a 10% off of your meal.

And just show this message, something like that, right?

If they respond, I will reactivate this.

I will say that, you know, let's update our last visit.

They are, they are active, they are our loyal customer.

But if they do not respond, there will be a next follow up after 60 days.

So I will still remind them, but after 30 days or after 60 days that hey, you can come visit a restaurant.

And of course I'm saving everything into the CRM so that in the future if, I want to check history of any customer, I can easily check it, right?

What?

This results in doing more visits, higher lifetime value, lower acquisition cost with this.

What I mean is, since you have acquired the lead already, it's not costing you more to acquire new lead and they're still spending the same amount.

So you are reusing your leads for free.

So that's actually a free money effect that I've mentioned here.

So that's revenue from people you already acquired.

That's the result.

So combining all these five pillars, an entire restaurant business I think can easily make $50,000 plus.

But of course I would need your reviews if you have any other ways that you think that a restaurant business can grow, feel free to drop a comment.

And, if you want these systems to be implemented in your own restaurant, I've dropped my calendar link in the description, so you can simply reach out to me and we can have a discussion.

I can help you automate your entire restaurant business using these five pillars.

And if you have more suggestions, we can work around that as well.

All right, see you in the next one.

Bye.