Combining Direct Response & AI To Make Winning Advertorials

All right, in this one I'm going to show you guys basically how to rip any advertorial, any listicle, the exact same design and how to do it in quad.

And then we're just going to put into gem pages.

This works super quick, easy.

if you got good surveys, good angles, anything up, you can like spit these out like super fast.

You can have a va doing anything.

here's the exact workflow.

I'm also going to show you guys.

Like this dude.

If you don't follow him, follow him, bro.

He just exposes everyone.

Just rip this dude every single time.

You can see the amount of bookmarks I have on, his post.

Like, I deleted Twitter, but I'll come on here, just go to his post a, couple other guys and just bookmark them for ads.

Like different ad formats, different swipe files, everything.

You guys will notice, like, lots of swipe files are just coming straight from him posting them.

He's just trying to push his software.

So he's going to continue doing this because it's working and it's, it's a banger.

So, yeah, good place to look for landing pages if you're struggling.

Brand search.

They're amazing.

And then as well, Alex fed it off and, and then just pay attention to different things.

So we're going to do a couple different styles.

We're going to do like a new style.

I'm going to show you guys how to make something very similar to this or how to have Claude make something similar to this.

We're going to do a resilia style advertorial and we would do a Grunz one.

I had them pulled up before here, but if you know Gruns, you know that they have their product details on there.

And to do that we'd have to make a couple changes on the product page as well.

That, well, maybe do I add in later, but you guys can figure it out pretty easy.

But we're gonna go after Resilia their advertorial.

These guys do around Emma Day.

Six to $800,000 every single day.

Lots of traffic going straight to this advertorial.

So I'm sure you guys are ripped.

This one, one, one.

Super easy.

Turn all of these into Claude skills to where all you have to do is come up with the copy and then Claude can execute on it all.

This is crazy sauce.

So let's get into it.

Straight into Claude.

First thing we need to do is of course intent, so we got to know what we're writing about.

So we're going to go to that doc we made and look for what we're going to have our avatar written about.

Now advertorials are basically just think long forms of copy where you move someone from not really knowing too much about this particular topic, or your product or their problem or solutions out there and then educating them fully on it.

Comparing and contrasting different solutions why one solution specifically works for them and then introducing in the product in a smooth way.

There's different ways to do it.

You can have doctor, you know a doctor kind of giving it.

You can have a third party so you'll see like this resilient one.

This is a doctor style, this news.

This is like a third party like authority type thing.

This might be if you have a page called like Men's health journal or anything around there you can get very, very, very creative.

You can have if you're like selling something on neuropathy, you would have neuropathy health center.

Like different pages like this.

You might want to run these sort of ever like you know, authority style, like news style advertorials.

If you don't really have that, you can run like a dick Doctor style like this.

And then we're going to do a list go as well.

just brand style.

This is more for problem aware.

And you can make these breezy joby coffee.

These dudes print.

They've got a super good bundle.

So we're going to go off of this for it now into Claude.

So first thing we need to decide on is what the idea behind this is like.

Who are we targeting, how are we going to do this, how are we going to write it out?

And we're going to do everything right here.

So advertorials, what I like to look for is someone that's struggling with a problem and it's very emotional and I can have a story written about it.

That's all it is.

I view advertorials like a book, like a paper, and how I can entertain, get you invested but a world around this.

Then introduce the product in a smooth way.

Okay now we've got prompts put together for this to make a really good copy.

But of course the best way to always do this is manually.

I'm not gonna lie.

Read a couple books, get good at direct response.

We've got a whole module on it.

either it's out or it's coming out soon.

I know I locked it for the first months for everyone but get good at reading, get Good at reading.

Get it?

Writing.

So this is the one we made for the video ads.

I really like this angle.

I think we go on this more.

But specifically for the advertorial, we need to find something that's like.

It can't just be kind of a video ad of like, there's a basic desire.

The desire can be kind of the broad sense of it.

But for an advertorial, we need to find, like a catalyst sort of thing with the headline.

And then very like, we have to find someone that's emotional.

Emotional enough to read a thousand words or whatever it may be.

Okay.

I want that warm, tan, golden hour glow without sun damage.

So another thing that's really good with avatars is like, reversals.

Okay?

So you take something that they think is commonly known and then reverse it.

So what we're gonna do is with our warm, tan, golden hourglow without sun damage, the pale girl's dream.

And then this one right here, we're going to include this.

This needs to be in there for credibility.

We're going to focus on emotion and then introduce logic.

The system one, system two, Copy, shout out.

Noah, you put me on the actual meaning of it.

I want to feel like I'm actively doing anti aging, not, just reacting to it.

This will be an older audience.

I think this one would be better for advertorial because older people read more.

So I want to feel like I'm actively doing anti aging, not just reacting to it.

Or I'm spending money on myself instead of Bill's kids.

House.

This is an objection we're gonna have to handle.

I want to be the one my husband looks at when we walk into a room.

Boom.

I really like that one.

So what we're gonna do is this.

This is the desire we're going to target with our advertorial.

The reason that I've decided to focus on this one is because this is like an evolutionary desire.

This is going back to the absolute base primal instincts of women.

Women want to be desired and woman want attention.

So if we can use this, we can get aggressive.

Okay.

I'm not saying you always want to be very aggressive with your copy.

This can affect different things in your ad account.

But if you want someone to read a thousand words, you gonna have to kind of, you know, kind of get on that line.

So I want to be the one my husband looks at when we.

At first.

When we walk into a room.

I've not been that in a long time, maybe ever.

Unspoken desire to test for Tanning this are.

We're going to target with the advertorial and we're gonna do it from primal way describing.

I think this could be really good describing how men are attracted more tan women for fertility, health, sexual desires etc sort of way.

Let's pull some scientific credibility on this because especially if you're writing things it's, it's best to just find some real credibility behind them.

You can make up but people, everyone has access to chat GBT nowadays.

Let's pull some scientific credibility and use real information on this.

All we're gonna target.

I think we're, we're gonna go, we're gonna go a bit harder this, we're going to target women that are aware of this problem but they're not aware of the solution.

So we're going to start off with the, the desire.

The problem that this woman is facing with is she doesn't feel like she gets enough attention or she doesn't feel enough desire from her husband.

Okay, Target woman who feel like attention and flesh or enough desire from her man.

This is a very emotional, specifically women, bruh.

it's a very emotional problem and it causes difficulties.

Everything they do, they need, seen, loved, desired and attention from the man they've chosen.

So we need to position as an outside enemy and it being biology.

Okay, that's what we're gonna do.

And product ready, we're gonna seat it right in the middle of this desire as the way to get there.

Now the only downside with going really aggressive like you're gonna see how I'm writing this.

Like bro, I'm, I'm beginning in my bag with this one like very direct response aggressive, like pushing the sort of copy.

The downside to this is if your product doesn't solve this, they gonna come for your ass, bruh.

They gonna come for them.

Refunds and we'll hit you with the chargebacks.

Now don't be scared at all.

but make sure your product can solve the problems that you're trying to, you know, target.

Now based off the studies we can see as Stack San Thin specifically can do these things.

Now if I'm working with prime bo, I know my product really does work and ideally I've done a good amount of units, I can see what my reviews are, etc.

And so I'm confident in my product to be able to do this.

You know, if you have a product that you know, works, you can really, really, really get in your bag with copy because you're confident in what it does.

It's much easier to sell something that you know is really selling.

Like really solving your problem versus sell something that you don't think can do because you're just scamming at that point.

You know, you don't have conviction behind it.

Okay, but with this we got conviction.

You have information or audience and product already.

We're going to see it right in the middle of this desire as a way to get there with a smooth introduction.

Problem aware where audience but doesn't understand the biology.

She is aware that her man isn't getting enough attention and desire for her, but she's currently blaming herself.

So we're going to focus on that.

She's blaming herself for it and taking it out on him.

Less time together.

Like the more information you know about these people, the better you can do with this.

You know, you really want to become your customer.

Just write a story, bro.

Just, just write a book.

Enjoy it.

Less time together.

What are they doing?

What is this person struggling with?

What is their day to day look like?

Their man isn't giving them enough attention.

They don't feel like they desire him.

And consciously they're blaming themselves for it.

Unconsciously.

What are they doing?

Unconsciously they're blaming him for it.

No.

Yeah.

And she's blaming.

Unconsciously they're blaming him for it.

That's what we're gonna do.

So consciously she's blaming herself and.

And what is it doing?

It's making her more self conscious.

Making her less conscious.

Confident.

You can think about women.

How do they act?

Blaming herself consciously.

And she's was less confident.

Doesn't feel happy in, a relationship.

But she misses how they used to be and wants it to work.

What else is there?

She doesn't feel happy.

But what else?

We can get more specific than this.

She's less confident.

She doesn't feel happy.

What happens to women?

They don't feel happy.

They feel less confident.

They feel insecure.

Women hate feeling insecure.

But she misses how they used to be and wants it to work.

And she's taking it out on him.

No, she's not doing that.

I don't think so.

Not yet.

They're spending less time unconsciously.

She is blaming him for it.

Boom.

Produce this as an outline.

So if you guys remember English class, I think you know lots of people from different places, but I'll explain.

In my English house, I took AP English.

So what we would do is we'd write a paper every single day on different topics.

Okay.

Every single Time.

Like for example, I was giving a President Obama speech, bro, President Obama's, I think his inauguration speech, the full transcript of it, which is sat down on my desk and it was like, boom, analyze this, write a paper on it.

Now what we were taught is you have an hour and a half to do this and you have to write a full paper and then it's fully graded.

Okay.

The steps to do this is first you have to know who you're reading.

So I have to know, okay, who is Obama?

What is the context of this speech?

What is like what is the point that he's trying to put out here?

So I'm going to go through and I'm going to read it all and I'm going to highlight, boom, highlight, highlight, highlight.

And then once you've got this, you put together your outline, your base notes.

Okay, of, what can we write this about?

How should we structure it?

What is the thesis?

So the thesis is like basically if you had to define everything all in one to two sentences, that's the thesis.

The thesis.

If you're writing a five paragraph paper, okay, your thesis is gonna go.

Each paragraph is like a different sort of like subsection of the paper.

So let's say we've got three things we need to go over that Obama spoke about in this speech.

Okay, so we got our first paragraph conclusion, one, two, three paragraphs in between.

The thesis is gonna have three points.

Each point is gonna be a paragraph that we have to go over.

So our outline is gonna go over this.

We're bullet points for that.

Like I'm kind of yapping.

But basically, basically you've got your outline, your structure that you're going to follow.

And then you go through this and you say, okay, we can re put this here, we can fix this, etc.

And then you've got your outline put together and it looks good.

Now you have to translate this outline into paper.

So you use that as the base for everything that you do.

So you start writing and then that right there is your rough draft.

You look at the rough draft, it's not your final one.

You read through it just casually as if you didn't even write it.

You go, okay, boom.

X this, this doesn't sound good.

X highlight, fix this.

Re.

Change this.

Boom, boom.

And then now you've got your rough draft with all the changes to make and then you rewrite on top of it.

And then that's your final paper.

You can continue with different, you know, continually iterating on it.

But for the most part.

What I did was just one row draft, and then you got your final draft at the end.

Turn that in.

And I did very good on AP.

I got like a 34 on the ACT, which is pretty high.

So that structure always worked for writing papers for me.

So when I write advertorials, I take that same sort of structure.

I look at it more from, like, we're writing a story and we're trying to do it in, like, an emotional way.

So if you want to get really good at writing copy, I'm probably going to say this a lot in the school course.

Read fiction books.

Read fiction.

Read Harry Potter, read Land of Stories.

It's like a children's book.

Super good.

Read Lord of the Rings.

That's something that I want to read.

50 Shades of Gray.

If you got a girl, bro, watch the movie.

You know, it's still kind of the same.

It's kind of freaky, but you'll see how they play on these emotions, how they show these different things.

And that's kind of what you need to do when you're writing.

So what this is is our outline.

So I'm going to go through this and then I'm going to have Claude produce the rough draft for me based off of what I see.

So our framing.

Unspoken desire.

I want to be the one my husband looks at first when we walk into a room.

Her conscience belief is it's my fault.

I let myself go.

I don't try as hard.

I'm, older now.

Her unconscious belief.

Unconsciously, he stopped trying.

He's somewhere else.

Maybe he doesn't want me anymore.

The shift the advertorial performs is.

Is that neither of you is to blame.

There's a third party that you've never been introduced to biology.

Specifically 200,000-year-old wiring in the male brain that scans for one specific visual signal of female fertility and health.

And unconsciously written.

This is going to be a fire advertorial, bro.

And unconsciously redirects attention based on whether or not it finds it.

That signal is carotenoid coloration, a warm, golden undertone.

Radiance in the skin has nothing to do with what you age.

The hero astaxanthin is a literal pigment that turns flamingos pink and salmon red, both species that use it for mate selection.

my God.

We're in our bag, boys and women.

Whoever's watching this, bro, we're cooking.

my goodness.

The turns flamingos pink and salmon red, both species that use it for mate selection.

Triple strength mg restores a visual signal her husband primal brain is wired to respond on.

And then of course the Claude project has breakthrough advertising, D.C.

masterclass band, writing.

And if you find other things that you really like, you put it in there.

So also it's constantly pulling from that knowledge base on how to write this, how to analyze it, etc.

So we've got our market research.

It shows that this category is sold in identity and proof its high sophistication level.

This angle gives her an entirely new mechanism that no one has tapped on.

We didn't even do this by looking at competitors.

I sat back, I looked at what the market research showed and I was like okay, what's an interesting way we can do this?

And then we got to work.

Plus an external enemy.

There's always needs to be an enemy.

Have you ever read a book or watched a movie and there was no antagonist?

Never.

Always have an antagonist plus a justifier she can repeat to herself.

Eight hand to him.

So the hook, stopper, scroll, story lead.

We can do story lead.

I called my husband.

Looking at the waitress the way he used to look at me.

After 11 years of marriage, I learned my husband had never actually been looking at me.

He was looking at a signal.

I want to be the woman he looks at.

First supped a 40 year old wife's quiet investigation into the biology of why her husband's eyes drifted and the carotenoid every.

No.

So it's given us a first person style of one.

I'm not a fan of it I think specifically like just thinking about how this article like would be written.

Like how like the framing of how someone could read this and trust it.

The first person really wouldn't make sense.

Think about it.

Some 40 year old woman realizes her her man don't want her so she starts reading evolutionary biology.

Bro.

No, it just doesn't make sense.

It really doesn't.

But if we did this from a third party, like this is something a news site will look into or a journalist, like a journalist would study like okay, we're seeing over a large consensus of women that 42% of women feel undesired in their relationships.

Well why is that?

Because if you're looking at things over a mask scale, you're not going to look individually at like well they're all chopped.

No, because they got married, maybe they have a couple kids.

There has to be something underlying.

That's always what, you know, journalists, scientists, all these people are looking at.

So the nerds.

I would do it as well are going to look at the biology, the psychology of all these things.

So some expert.

Boom.

expert, some.

We'll do a third party expert.

We'll look into the biology of all this.

They would go back to the root cause of okay, what do men want?

So the wife doesn't feel desired.

Well, what do men even want?

Cuz you can't, you can't create desire.

So that's how we're going to frame this.

We're going to write this for the style, a third party sort of journalist style.

Looking at an overall consensus of a trend that we're seeing in divorce rates.

that's good.

Because divorce rates aren't going up a lot starting what's the age of our demographic.

We'll say specifically around this.

If they're having these issues, they're probably around 32 plus.

I think most women are getting married around that age.

We might go 32 plus.

So if we go back to when they start thinking about marriage, it'd be around 12 years ago, 2014.

So we're starting back, I think 2011.

Starting back 2011 or when was social media introduced?

Let's find that out.

Instagram was launched 2010 and became Quicko and million users.

When did men.

2012, 2013.

Okay, when did Instagram models, begin to really appear on there?

This browser by the way, is called dia.

I know lots of you guys are gonna ask me about it.

It's called Dia.

Instagram model culture took off in the mid 2010s, specifically around 2014, 2016.

So let's go 2014.

In 2014, when the Instagram, models began to film, the men had access.

Constantly.

Constantly.

Boom.

Looking at an overall consensus of a trend that we're seeing in divorce rates starting back in.

So this led experts to going to the root cause.

What do these men desire?

What do these men desire?

Well, have it written by a expert page.

Let's do women's, I don't know, Women's Beauty journal is a broad, name.

But do one way better because I can think of it.

And we'll have a specific expert who would be researching like redo outline base of this.

See, look, we're 25 minutes into this recording and we haven't even produced an outline.

Okay.

This is like, this is what intent is, this is what ideation is.

Okay.

So like iteration would be like, all right, we've published this advertorial and we're seeing how it does.

If we're noticing, okay.

Based off the, you know, the Attention.

In the first 20, people are falling off the iteration would be in that first 20 for singing around the body.

People are falling off the iteration would be around the body.

You know, if we're seeing like people just aren't responding good.

Like in the comments, they're saying, this is.

This scam.

This is, you know, we're just being sold to.

Well, it's an issue on trust and how the product is being introduced.

Like, these are all ways that we would have to iterate on this.

But, initially we're ideating right here.

We're ideating on a land page.

So let's let this cook up on this outline and we're going to keep reviewing this one right here.

Product review position as the only formula that actually delivers with each spec tied to a reason.

Now the, the.

The thing that you keep.

Need to keep asking yourself is like, we can run prompts for this constantly, but like, prompts don't beat out logic.

At, the end of the day, what we want to understand is why.

Like, all right, why.

Why are they showing this brand?

Specifically, why is our brand featured in this article?

Because otherwise it's very.

People can spot that they're being advertised too quickly.

So we go through everything.

We go through the hook.

We've got the wound.

So opening up the pain point and letting them know, okay, this is about you.

Name the things she never said out loud.

Make her feel seen.

The opener through the small evidence she's been collecting explaining why the permission slip.

Lift the blame off of her.

This is where positioning the villain right here, the antagonist, the introduction of them.

What if neither of you stop trying?

What if there's a third thing?

This marriage you've been introduced to.

All right, so now we're showing the backstory of the enemy.

Introduce biology as an enemy.

Make a real scientific impossible.

Made selection in nature.

Humans are not exempt.

The signal is honest.

She used the signal in her 20s.

Her cells were carotenoid rich.

Her dermis kept the warm undertone.

Her husband's brain registered the signal every time she walked in to a room and rewarded him with a dopamine response that he expressed as attraction.

Beat five.

The signal faded.

Now because she got older means her body's carotenoid stories got depleted.

Okay.

His opponent stopped seeing the signal.

This is good.

This is all true as well.

Like, this is actually how things work.

Excel with emotion, close with logic.

Introduce as stack sent in as the most carotenoid signal in nature.

So meet the molecule.

What we can do here Actually is we're not going to do that.

We're not even going to talk about the product yet.

We're going to talk about flamingos.

Let's fix this.

Let's not introduce product yet.

Let's do research into animals.

How do animals produce these colors?

Specifically ones that use to attract mates, like the flamingos on salmon, etc.

So talk about them.

they attract mates and then dive into what is going on in them to produce it.

And if that can be used as a word and women, then the discovery of this.

So this explains how we've discovered a stack something and why it's like this specific one.

Because I mean we could really insert in anything there.

I could insert.

This is why you need to do self tan.

This is why you need a.

I can go out in the sun anything right there.

But that's not the solution.

So we need to explain why this is the solution.

why is the only real solution.

Anything else they make consider?

Because I mean, you guys, you should understand the different awareness stages already.

You have unaware your problem aware, you have solution aware.

You got product aware and then most aware.

So this, we're starting off the audience's problem aware.

But their problem, they're not aware of their, their, you know, everyone.

Every woman knows what self tanner is.

Every woman knows.

Okay, the UV is a nine.

Let me go outside.

Every woman knows this, but we need to show why none of these are compatible for her specifically or since it's from like an authority, we're looking at overall consensus why these don't actually work for this percentage of women.

So we need to eliminate those completely.

Because once they've moved from that problem aware, to now.

Okay, well what are different solutions?

Solutions?

What solutions for me, we need to show this is the only solution.

So once we've done that, well, we've introduced that stack something.

Now they know the solution that they need.

Now it's okay, well, what's the product?

So we need a.

That's the thing that we're kind of thinking through as well now of why are we introducing our product specifically?

Go section 6.

Why are.

Why would this person, this expert writing for an article, why would they introduce our a stack sentence specifically?

Why?

Why would someone do that?

We need to think about that.

I'm gonna pause while I think about it.

I'm gonna let you guys in on this.

Actually.

I'm trying to think.

The only main thing that I can really think through is, okay, we could go with like continuing on the science route.

But then it becomes, okay, well this is still, it's still a bit sketchy because how do you know?

Why do you know this product?

Specifically because let's say we show 10,000 plus reviews on the store.

It's not like a billion dollar, trillion dollar product.

So we'd have to justify that part of like finding that solution because most people are like specifically aware now of like you can just pay to get on things, like you can pay to be shown as like the best or like be ranked in article, all of these sorts of things.

So we want to handle that objection up front.

The best way to close a sale is to handle the objections up front.

If you allow someone to come to you on a sales call with 10 reasons why they shouldn't buy, that means you didn't do a good job leading up to it.

Okay, so you need to think what we could do is the writer themself.

No, we, we can't have the writer himself be the founder of it.

That'd be a bit sketchy because then it's like, okay, they're just selling their product to me.

we could do the writer themselves tried the product.

banger that right there.

So what the writer did was they did the science.

So enter.

So a team went out and found all of the products that showed the Saxon as the supplement and ran a study of them.

Do five products, four week test with placebo controlled.

Okay, so we'll do five products, four weeks of testing, placebo controlled.

what other things can we.

Claude will figure them out.

but we'll run this test and they'll compare each product itself without mentioning all of them.

Then they compared all of them.

2 out of 5 were 4 milligrams, did nothing.

2 out of 5, 12 milligrams.

But only one of them performed hours.

One, the other 12 milligrams.

One did let's say 60% as good as ours.

But the body couldn't fully absorb it because of the full fully absorb it.

And the other ones, let's say.

So that's four.

Then we got one.

The other ones was amg, did decent.

But expand on that.

Of course, Fully objective reviews provide data, all of them.

So this is similar to if you guys pay attention, like if you were to look up best, best energy drink.

There's going to be articles that pop up comparing all solutions.

What we're going to do is we're into, going to integrate this advertorial idea with that, comparing different solutions directly in there by these people, by this expert.

Okay.

Because whenever you read those they come across objective.

I promise.

Like I can pay to get any of those done.

I can make them myself on like a third party domain and then get ranked for the SEO or just run as a Google.

I've done that for a brand before.

So.

But they work very good because they come across objective.

If you show all the other solutions and even have like maybe affiliate links to them, which is something we could really cook up with this one right here.

If we had affiliate links to them or any link at all.

Even if you owned the other stores, which some guys do.

it will show it as okay, this is objective.

It's comparing the solutions.

It's not trying to sell me on any of them.

It's just this is actually what they do.

Provide data based on all of them.

So this is how we're going to reveal our products based on specifically so we're gonna find an example of this.

Actually like this is the example right here.

I just, I literally just have the best energy drink for a woman.

But it's just going to compare them right here.

So we're going to integrate it like this idea here.

Exactly how we're going to do it.

I think we can fit that in there.

and we'll have a pros and cons for each one.

Provide pros and cons for all of them with the customer reviews.

Boom.

then we'll finish off with the offer maintaining this third party.

Boom.

It's gonna cook for sure.

Let that run and then we'll take a look.

All right, let's take a look.

Advertorial outline, third party investigation.

Actually we can even keep this idea here for when I make the listicle listable.

independent comparing of solutions.

Let's go.

Just paste that in there.

Look at a new outline third party investigation published in the Female Longevity Review.

Okay.

Authored by Dr.

Marielle Kessler, Behavioral biologist studying long term mate retention signaling.

Okay.

Okay.

Product appears only at the end surface to a comparative study was actually on the market.

Sections 1 to 4 remain distracted in V2 long form natural history detour walker through how mate attraction color actually works deceptively in every species where females select mates based on visual cues.

8th grade reading level.

8th grade reading level.

Like reading the news.

We need to fix that.

If you read anything and you go what does this mean?

Or you know what it means but you have to use your brain.

Nah, you don't want that, bro.

You want 8th grade reading level for everything.

Promise you.

Promise you.

For example, if you were to speak about something like cortisol instead of going cortisol, stress hormone, even hormone that might be too intelligent for most people.

Yeah, I'm gonna write that down.

I need to fix that on my own store.

Dumb things down.

You want things as simple as possible, but not simpler.

I heard that one time from like, a monk or something, and it changed my life, bro.

As simple as possible, but not simpler.

All right, let's take a look.

So 2014 shift that quietly changed marriages and the one biological signal researchers say still works.

We're gonna do better than that.

Dr.

Merrill Kessler spent six years studying why husbands and long marriages started drifting the mid 2010s, which he found wasn't what most therapists expected.

We can definitely do better.

I think on the opener, we can already kind of porn theory.

I'm sorry, that shocked me.

I'm not gonna lie.

I think we.

We want a big shock immediately to get them to read.

Because since we're doing an advertorial, like problem aware on the ads, what we can do.

I'll make the cat outside specifically for this one.

What we can do is we can just focus on just getting people to read.

Like, we don't have to.

Like, we're not going to sell anything at all.

I can get the most curious readers ever.

Because if this advertorial really does its job, which we believe it will, I just want the cheapest clicks possible of people that are experiencing this problem and want to know more about it.

And then, boom, we're gonna make that sale.

And once it gets those.

Starts to get those purchases, Meta is going to do the learning and find more of those people.

And conversion rate will get better.

So I just want cheap clicks to start.

So working headline.

We can, we can improve this automatically.

It's good.

I like the.

The messaging of it, but we can do a better job on it.

Lead paragraph.

Something changed around 2014.

Married woman, their late 30s and 40s started reporting the same quiet shift.

Their husbands were still good.

Men still showed up.

But something was off the way they looked at it.

While it wasn't the same, Researchers have been chasing the cause ever since.

The piece walks through what experts thought first.

Each one gets two or three short sentence.

The porn theory looked obvious, didn't hold up.

Even men in healthy sexual relationships were drifting Like, I don't.

I don't think so because I kind of disagree with that.

Like, I think porn is a big issue.

So some people might read this and immediately be like, well, no, I Disagree.

But if we're looking from like an objective sort of stance, I believe there may be a way to kind of make that argument.

I think we could do that better though.

So we'll put that down for something we can change.

Weight.

theory.

Some cases fit, some didn't.

Many of the women in data were in better shape and they're 40 and then they've been in 25.

I disagree.

Most, most aren't.

But that would, that would actually kind of disprove the theory itself.

So we can leave that.

Intimacy theory.

The therapy industry's favorite answer.

Couples did the work and still didn't get the attention back.

The kids and trust theory.

Real.

But it didn't explain why it tracked so cleanly to the year 2014.

okay.

Open.

Look, I'm kind of curious.

Closure.

None of the standards answers work, so researchers started looking somewhere else.

Around 2013, Instagram changed.

It went from a photo sharing app to where models and influencers built careers.

But 20 to 14, the average married man was seeing 50 to 200 attractive female faces a day.

His grandfather might have seen that in a lifetime.

In fact, as a 40 year old psychology study explains what happens, researchers Kendrick and Gutierrez, Arizona running back when men were shown a series of highly attractive feature female faces.

All right, porn theory, that's something we're gonna change.

And there's a 40 year old in 1981's Curiosity.

In 2014, he became a 247 input running on every phone landlance.

He didn't stop finding you attractive.

His brain's reference point for attractive got moved.

Boom.

Okay, the issue we might have here for think about women.

Some people might get mad at me, but it's fact.

certain women might read this and then instantly get mad at their man.

Either that or I just, I'm dealing with the wrong women.

I'm dealing with crazy girls.

That's probably what it is.

We'll keep going.

Researchers couldn't fix a visual environment.

The ship had sailed.

So they started asking a different question.

Is there any signal a man's brain still reads no matter how many other faces it just scored past?

Okay, this section is long.

One look at their mate.

So in every species where female pick mates by sight, they pick by color.

So what is that color where females pick mates by sight?

Why are we looking at that?

Flamingos.

Wild flamingos are born pink.

Babies come out great white.

The color builds over the first few years.

Comes from food.

Pinker the bird, the better it's been finding the algae that Carry a pigment females watch males their incorporate pick based on color.

Pale males don't breed.

Okay Salmon farm salmon freshest gray deep bread comes from diet A pale male means a poorly fed male and his offspring will struggle.

Different bird, same story.

None of them make their own color.

They eat it.

Lobster trick live lobsters look blue green cook one and turns red.

The red pigment is there.

Show signing Same molecule, different state.

Okay, that one's interesting.

I don't know that one.

Across every species attraction signal traced back to one class of compound the animal could make on its own.

Had to come from food.

Food chain ran one direction.

Algae made the pimp boom boom.

If every fertility signaling species in nature runs on the same compounds and humans aren't accepted exempt from skin depth was the strongest one and can them molecule German chemist named Richard Kohn first pulled the compound out of European lobster shells.

He won the Nobel prize that same year.

I wonder if this is true.

He named the pigment after the lobster as stuckus a stack sentence 40 years of science chemistry textbooks figured out the same molecule response for breeding color boom boom.

Dermatology research uses scanning method called Raman so that taken by mouth actually accumulates in human skin.

Okay.

Research identifying the actual molecular running system each alternative topical skin care.

Okay.

And they'll work.

That's.

Let's not use, let's not use pricing as an issue.

Don't use it.

That's why women who spent 200amonth on serum said well or not.

I don't, I don't want pricing mentioned at all.

I don't want people thinking about price in this collagen powder build structure because imagine you're reading like a scientific article talking about Nobel peace prices and biology and all this stuff.

And then out of the Noah they start comparing prices and it doesn't work.

The research is clear across every culture.

Men's brains rated carotenoid yellow golden tones is healthier and more attractive than melanin tones.

Hands tiny beds burn through Kera stores and skin self tanner sits on surface same dark and Botox and filler adress muscle and volume Carinoid rich diet closest legitimate alternative almost works.

Average person eats less than one a week.

Clinical research use 12 day nights and weekend trips necessary couples need them.

But every therapist is worth it.

Behavior changes without a temporary.

We said there was only one path.

Okay.

Said 12 milligrams of acidax and then a day would restore dermal carotenoid status 2023 now now foods tested 22 as stack synth and products from Walmart and Amazon.

And Walmart.

14 out of 2264 failed to deliver the dose printer on the label.

Some had as little.

A woman buying a random had about one in three chance.

Okay, so Dr.

Tesla's king ran there.

Hey, we cooking bro?

Per your note, this frame does review of clinical evidence and reported outcomes across top five products on the market.

More honest, equally persuasive.

Okay, so we got the first one.

4mg drugstore shelf brand dose grade no measurable change.

Pros cheap Cons doses too low.

Until we can use it.

When you get to the comparison part product B bigger bottle, lower price subclinical okay.

Amg Some users report a mild improvement and I think something's happened.

I can't be sure.

No tolerable complaints.

Mod effect is real.

Typical review 12mg no fat carrier.

So dose grade clinical about 1/3 reported strong results Clinical dose, algae source, reputable manufacturer.

Bioavailability without fat is low.

The user is left to figure out absorption on their own.

This is a product some will even rave.

But it didn't work for me.

okay, now we see product E.

This is ours.

Clinical strongest of the five most consistent.

Typically week three or four I think.

All right, so this is some sauce for subscriptions.

If you position this as typically by day 60 but within seven days you'll have like with by day 60 it'll be permanent or like long lasting but within one to two weeks or whatever it may be.

So you could say like week three or four you'll notice it but day 60 is where it has a permanent or like long lasting like systemic change.

You'll get a lot more high high AOV purchases and people buying subscriptions.

Multiple users reported their husbands noticed something before they did.

Pros clinical dose built in fat carrier third party verified algae source.

Cons mogo are expensive needs daily use typical review.

Have this ARCO staff readers wrote in asking which of the five products was predict you we don't name brands tied about a research but against trouble, strength and sex offering it directly throughout their site site at a reduced rate with boom CTA begin the protocol a short closing paragraph Document research does claim something fixed was broken Final CTA begin the eight week protocol.

Nice.

This is a banger.

We can do this.

We just need to make these changes here so that basically.

What's the outline?

It took us 50 minutes but we got a banger outline.

Now now what we're going to do is we're going to improve the headline sub Headline.

This porn theory here, I think we can do better.

And then just remove the pricing initially that it's shown there.

I don't want them thinking about buying anything at all.

I just want them thinking, okay, we're just trying to find solutions.

2014 shift that quietly changed marriages and the one biological signal researchers say still works changes.

What we can do is we can start off with.

Actually, I'm a frameless.

Give me three headline variations that provide a combination that uses Instagram models and the animal kingdom.

Now this sounds crazy.

Like, how can you connect Instagram models in the animal kingdom?

I don't know, bruh.

I'll be honest.

That's why we asked Claude.

But if they could do it, that'll be a banger headline that we haven't.

No, no one's seen before.

And then this sub headline change.

doctor spent six years studying.

Good.

But let's actually, we'll just not even touch that for now because once we have the headline, then we can work on the sub headline foreign theory change.

Look, obviously hold up.

Even men in healthy sexual relationships were drifting.

Change.

We can, we can do a bit more because porn is like, unfortunately it's like a pretty common thing now.

So if we try to position porn as like an issue, especially like women in general, or at least like the women I've talked to look at men that like watch pornography born as like, you know, Gooners.

It's not a good thing at all.

So we don't want, we, we, we.

But there's a, a sub group of women that just view it as like an objective part of life.

So especially these ones are married.

So I'm trying to think how we would do this.

Porn theory looked obvious.

Didn't hold up.

Even men in healthy sexual relationships were drifting change.

So what we'll do about the porn is change.

I'll just say this position.

I'll just put my objections about this.

It's better as some women look at and use porn themselves.

So we need a biological response, slash polling response that shows this as it doesn't hold up at scale.

That's more important, not about the minority.

We're going to show things at scale.

And then I think once we've got our good headline, will produce the rough draft.

So the rough draft is just copy.

That's just words.

And then the final draft will be inserting it into, you know, once we fixed up the copy and then inserting it into the advertorial.

So you guys see, like if we haven't even touched anything on like the the images avatar at all.

Because I've, I've had advertorials that were literally only words.

Like no images at all.

We look at this news one they got a couple images.

Resilia Brazilia's got a lot of images and not allowed to copy.

I've had advertorials that were literally only words, no images.

You think about a native ad, there's one image and then straight copy.

You can, you can do them like you can make it work.

So my whole point of this is this is the most important part.

The story that we're telling and then the images will just kind of be a boost on it.

Like think about some of the best books you've read.

The Count of Monte Cristo.

I don't know if you guys have ever read that one.

That's a book that I partly read but I really want to read more of that.

Doesn't have photos in it but everyone can picture what he looks like.

So this being visual and does its job is much more important than that.

So we're going to spend most of the time on here.

Films had an hour.

Haven't even gotten to that part yet.

3 Headline Options what flamingos while selling Instagram models have in common.

How generation of Instagram models hijacked a mating single no.

no, we need to keep.

Not painful.

Call it out still.

But somehow have Instagram models and animal kingdom in it.

Give me let's see 10 variations like I really just want to focus on this headline right now.

Well, we'll take a look at the rest of this stuff too.

Porn theory researchers like this one first it was the easiest technique test but the data didn't fit.

Surveys over the last second show porn isn't just a male behavior anymore.

Roughly one in three porn viewers is a woman.

If porn alone explained the drift the pattern would be symmetrical.

Wives who matched would lose interest in their husbands at the same rate.

Husbands lose interest in their wives.

They didn't.

The drift only ran one direction.

Look at that.

That's so much better than the original one pricing we stripped it from sections 1 to 9 pairs only in section 10 effectiveness is only access the comparison runs on perfect dose is too low to move it Same low dose under dosed no built in fat carrier needs four to eight weeks is consistent use so we could.

You could remove this but I mean really it's realistic.

Okay.

And this will allow us to kind of.

You won't have someone try your product for two Days, and then be like, this doesn't work.

And charge back or refund you.

If you extend things out over long periods of times, they'll try it for longer.

they'll be able to get the real benefits from it as well, because realistically, nothing happens or works overnight with most of these supplements.

And if you sell subscriptions, which is what you should be doing, you'll get a lot more people signing up.

Why your husband stopped looking A, behavioral biologist connects Instagram models the quiet reason married men drift after 2014.

No.

Why?

Researcher asked why husbands stop looking at the wild Same way.

No.

If you felt invisible, there's a biological reason.

The mating signal wild salmon used to win a partner is the same one instantly, quietly stripped from.

And why their husbands.

The reason he looked to other women.

I like this one.

A generation of wives started feeling invisible around 2014.

The cause connects Instagram models to a pigment found in flamingos, wild salmon and the female skin.

Now, I don't want it.

I don't want to introduce the solution so often so quickly, personally, in this one, because you can look at how our advertorial kind of flows.

We talk about problem, we talk about, you know, what, what could it be?

And then we kind of, you know, kind of bait it a bit and then show it.

so I don't want to directly show it in the headline.

That kind of defeats the whole purpose because someone can read this and be like, okay.

And they just skip straight to that part.

I don't want that.

remove.

Revealing the solution of the pigment.

Now, of course, if I can, if I like, what I would prefer is to be able to think of a headline myself that's better.

But unfortunately, I can't really think of one.

So we're just gonna keep doing this.

Generation of wives started veiling invisible around 2014.

The cause connects Instagram models to a mating signal flamingos and wild salmon have used.

Generation Wild.

Researchers trace the cause to an overlap generational behavior.

Biologist says it calls connects.

Cause connects Instagram models to an ancient biological signal found, links to a mating cue wild salmon have used from 200 million years.

Cause connects to something Flamingos Cause connects Instagram models to a signal female animals have been reading on their mates.

This one's fine.

Cost connects Instagram models to a biological signal found in flamingos, wild salmon in every long marriage.

personally, I like this one the most.

Cost connects Instagram models to a signal female animals have been reading Signal female animals have been reading on their mates since the ice Age.

So it's good.

This is good.

Let's fix it, up a bit.

I don't like having periods in my headline like this.

Generation.

Well, I've started feeling invisible on the cause connects.

How would a news do it?

Let's go back here.

The iPhone fold.

Could cut short the Motorola riser.

Okay, that's boring.

Let's go to some big news.

We're hooked on satellites.

It could blow up interfaces.

Yeah, all AI.

anyways, what's up?

Satellites, PDAs, tubes, and 13,000 VRRs.

How CES jump starts to the take of tomorrow.

That would be a pretty interesting headline.

Actually, I think we could do that for ours.

Because if I just mentioned three random things, I go flamingos, porn, and boom.

You know, whatever.

In the ice Age, let's follow this structure for hours.

Insert, messaging into this.

Let's see how that goes.

Generation of wives.

It cause connects Instagram models.

So visual signal.

Male animals have been choosing mates by cause.

Connects Instagram models to ancient signal.

The male brain has scanning cost.

Connects Instagram models to a queue mail and culture connection Instagram models to same cost connects Instagram models to a mating cost connects Instagram models ancient mating signal mail.

Boom.

whatever.

Not a big fan, honestly.

But I think if we take this messaging, rework the framework or the format.

Pink flamingos, wild salmon and filtered selfies.

How a quiet 2014 shift made a generation of wise film visible.

How Instagram quietly made a generation of.

That's good.

That's good right there.

This.

You don't even think you'd be sold anything in this right here.

Pink feathers, red fish and filtered selfies.

How Instagram quietly made a generation of wives feel invisible.

Feel invisible or feel invisible to their husbands.

I feel like this one's a bit long, but if we call this out directly, it can really pinpoint more in that avatar.

So we'll go this one.

What's Claude saying?

Claude says 10.

Yeah, I.

I agree.

How quiet made a generation of wives feel invisible.

Pink flamingos, wild salmon and Instagram models.

Pink feathers, redfish and filter selfies.

this is a bit more broad.

Like, it's kind of weird trades.

Six has the strongest C net.

A million filtered selfies.

Pink flamingos, red salmon and a million filtered selfies.

How 2014.

Okay, boom.

I know what we're gonna do.

We're going to take this.

Pink feathers, rude fish and, Million filtered selfies.

How Instagram quietly made a generation of wives feel invisible to their own husbands.

Now, let's find the sub Headline bro, If you've watched this bro, send me if you've watched this far into this send a message into the main discord and just say flamingos.

If you genuinely watched all of this and you're at this specific part just send a message into the e comm chat and say flamingos and I don't know I'll do something no, I'm up for you because you're bro, you're a real one because bro, we just been sending Claude just talking about copying but this is.

This is where the money is made Behavioral biologists spent six years studying like long married husbands started drifting them what she found connects it's not your way it's not known for six years attract a pattern marriage therapist kept missing quiet no Instagram changes algorithm by 2015 marriage researchers were tracking a new pattern Married women have been reporting the same Clyde shift and their husband's eyes only in the same same way you six year investigation traces the cause to a signaled animal okay, what we can do is we can position Instagram's algorithm as like more than me Use this I like this one.

Links of 2014 change.

And then let's see that with ads copy with anything the greatest the greatest marketers ever have said this 80% of the work is always above the full it's always your headline.

That's 80 of everything.

So that's where 80 of our focus is going.

Married woman in the late 30s and 40s have been reporting the same quiet shift I don't want that.

I just want them directly married woman their husbands ain't wouldn't married woman in the late 30s 40s have been reporting the same quad shift since 30s a six year investigation traces the cost to Instagram's 2014 algorithm change in a mating signal animal kingdom it.

This one's good good but instead of saying quiet shift just say the problem up.

Married woman in the late 30s Fortnite been telling research the same thing no I don't care.

No get rid of the.

It.

Excuse me.

This one's actually good Married woman late Thursday I've been admitting it for years they no longer feel desired by the man they married six year investigation traces the calls to Instagram's algorithm in a mating signal flamingos wild salmon and the female body have been running this is actually I like this one.

Married woman have stopped being the woman their husband looks at first feel invisible to the man they share a bed with no longer feel desired by the man they married have stopped feeling seen by their husbands or watching their husbands are no longer the first thing Feel like a roommate to the man they used to look at to look at them like a wife.

Are quietly carrying the worst thought in their marriage.

Can feel their husband's attention slipping.

Have, have stopped being.

One thing I remember from the trenches is women don't want her ones I experience, you know, was problem was feeling like a friend.

Not like, not like, this is my man.

Like I'm his girl.

They feel like a friend.

So what we're going to do is we're in a position they feel more like a friend or buddy in the woman there husband desires.

Feel more like a friend to their husband.

The woman he desires feel more like a buddy.

Have started to feel like their husband's roommate Feel more like their husband's friend than the woman he can stop looking at.

Feel more like a teammate than the woman their husband desires.

That's a good one because when you're married you gotta operate as a team.

So when you only feel like that team, there's none of that other dynamic happening.

That'd be good.

Quietly become their husband's best friend.

Feel like a buddy.

Have become their husband's friend.

Feel more like a partner Logistics Feel more like the husband feel more like the person their husband lives with than the woman he reaches for.

Clash.

Good.

I like that one.

But I like that teammate one as well.

But I like this.

Now provide the full rough draft of this all copy only new designs yet.

This is the reason I'm saying this is because sometimes Claude will like immediately get to cuss like coding it with HTML and everything.

I only just wanted to produce the copy itself.

So the headline provide the full rough draft of this all copy only node designs yet with a new headline and then this.

And then we're going to get our rough draft.

Once we have our rough draft.

To read through it or wait, this is an hour 12 minute video.

This would go into two hours if I keep continuing.

That's probably what most of you guys want.

So we'll continue on.

I'll fully make that retard.

This will be a good template as well to actually provide to you guys.

So I'll give this to the community.

Actually I'll fully make it give it to the community.

So let's see.

Trouble Editorial publication, Fast Head, Pink feathers, Red fish and a million filtered selfies.

How Instagram quietly made a generation of wives film visible to husbands.

No one reading this is thinking they're being sold.

This is not you.

Don't mention a product, a solution, nothing.

Married a woman in their late 30s and 40s feel more like the person their husband lives with than the one he reaches for.

And the woman he desires I think is better but reaches for.

You can kind of get the context of that, but I think we could be more specific.

We'll sub that in.

Six year investigation by Dr.

Mario Kessler traces the cause of Instagram's algorithm animating signal Flamingos, wild salmon and the female body have been running on since long before humans walked earth.

Reviewed by the editorial team of the Female Longevity Review.

First letter came in the spring 2018.

39 year old woman.

She read a paper of mine on May color signaling and waterfowl that there might be something in it that explained what was happening.

Two kids.

No fair, no fight.

She could point to somewhere.

His eyes stopped landing by the end of the year.

Add 11 more letters.

2018 out over 400.

The cause is not what muscle woman therapist is looking for.

It's not what you age.

No, I don't like this.

The first thing my team did was rule out what marriage researchers have been studying for decades.

Porn theory.

The weight there, the intimacy, the kids stress.

That was strange for real.

But the timing didn't fit.

Woman writing had children of every age.

Therapy industry couples did the homework they never many reported deeper conversation, better communication.

The way their husbands looked at them did not change.

Cliche doesn't hold up many of it better composition.

The drift hit them at the same rate as a woman who put on weight.

Porn theory easiest.

Wives losing interest at the same rate.

Husbands drift ran in one direction.

Late Instagram quality, redesigned post.

Stop pairing the feed.

Start prioritizing what would hold attention.

The visual environment changed overnight.

His daily exposure was handful.

A magazine, a billboard, a few seconds of beer.

In 2014 the same man was looking at 50 to 200 professionally photographed lit pose and filtered woman a day.

Boom.

In fact it's called a contrast effect.

Let's reach those of curiosity.

There's no way to end my level stimulus.

You have to walk a man past a thousand magazine covers a day and he wouldn't.

The wives know something.

It is all thinking how to name it.

Honestly, I feel like we could start immediately with this.

Get straight into this.

No, because we have the.

Do we have to compare these theories though?

That's a question.

This is something I test with like the 3, 2, 2 method.

I'd have one advertorial with this opener in section 2.

Other one being straight with this Shift because I think honestly ring it.

In late 2013, Instagram quietly redesign its algorithm.

I think it start immediately in there.

But 2019 my team has stopped trying to fix a visual phones were not going away.

We start asking different questions.

Is there a signal man's brain still reads no matter how many other faces score pass Every species where one sex selects based on sight the cuest color Flamingos, mild salmon, cardinals, goldfishes, lobster.

D My team this is the part the red pink of compounds responsible for almost may also deposit in human skin.

Digitally adjusted photographs human faces to vary other carotenoid undertone or the melanin tan Keeping every variable constant across multiple cultures.

The carotenoid undertone one across every culture tested.

Okay every population.

Every test is a signal.

We look for the one that runs underneath the contrast next watch of the female human body is also signaling on the system.

The heroine undertone is what the male brain still reads even after then why is it fading in married woman pigment German chemists.

Precisely.

Okay.

Okay.

Boom.

Boom.

Compare solutions clinical research.

Try to clear answer trouble.

Okay, 14 of the 22 on the comparison.

Let's do all of them.

Compare them all.

And then we've got basically the CTA part.

So make these changes.

Repair what the woman desires.

And then I think for the opener, we begin with the Instagram.

But that'd be a bit difficult because we have the porn theory.

But it's a bit short.

So for the opener, let's start with section three.

It's much better hope something people are coming from themselves overall.

Much better for the reader to get attention and become focus.

Let's make these changes.

And then I think, honestly, if it makes it correctly, we'll be good.

Because the point of this module is like really using AI a lot.

I don't want to do too much like manual copywriting myself.

If I like, was like banging this out for my brand and I was like, okay, we're gonna really make this 100 out of 100 advertorial.

This one, I think might come out to 80 or 90.

I would end up rewriting a lot of it personally.

But, you know, if you're not super confident in your copy skills, just do the AI and then make changes and get a lot better.

Of course.

Or just say it, you're the best in the game and rewrite it yourself, bro.

So let this run.

I'm gonna use the bathroom.

I'll be back.

We've got that Celsius.

All right, let's Pete what we got Here.

So subhead now reads the woman he desires.

Comparison extends to now eight products that all pass it.

And the opening is restructured to lead with the 2014 Instagram shift.

So the Minnesota Letter.

Instagram quietly rewrote its algorithm.

This is something that everyone can accept is true, okay?

Especially this demographic.

They remember when all these things happen.

I think they should.

So opening up with something that's a widely held belief, like, this is like the whole concept of in psychology, like, think about quiz funnels or even in sales, okay?

Like, if I was trying to sell you on something right now, I'd open up with something that you already believe.

So I'd be like, so do you, do you believe that people can make money online?

You go, yes.

Then I go, okay, do you think that you can make money online?

Course you're going to go, yes, and then I'll continue doing it, but then I'll start going things that you might say no to.

Okay, this is like, this is just kind of training of behavior.

It's much easier to get someone to say yes after they've said it five times already than if they've not said any at all.

So this is what I am like thinking or even unconsciously what I wanted to do with that of, okay, let's open up with something that everyone knows everyone can accept.

Because, I mean, if we think about this headline, it's kind of crazy, bro.

Pink feathers.

Redfish.

Million of filters.

Nurse Million filtered selfies.

How Instagram quietly made a generation of wise feel invisible.

This is like a catalyst, of course, okay?

And it's connecting three very varying things.

So we need to open up with something they already can accept and go, okay?

Yep.

And then we'll explain it and then we'll go.

When my team began studying this pattern, we ran the standard explanations through the data.

First, most of them collapsed.

And then we'll go into the theories.

This is much better.

I like this a lot more.

Especially this.

Like when I found this out, this shocked me when I, like, started paying attention to it.

Of like, the women you see on Instagram, like, your great grandpa might see one of them in his whole life.

I want to do that.

Boom.

And the eight that passed.

Drugstore shelf brand LG Source of extra action.

A fat carrier.

Easy to find.

Generally well tolerated Pass label does this too.

Low 4mg value to your Amazon subclinical.

No fat, no measurable ticket for two months.

Okay.

6mg mainstream wellness brand AMG mid tier algae source 10mg premium niche cons 12mg mattered was more than it sounds.

Researchers have found and published.

But 2 milligrams short every day for eight weeks adds up.

Okay, when choosing is Dax and then sulphem.

My team's review concluded that the formulation must meet all of them.

Out of the 22, only one product, Metall 5.

Following is a note from the editorial.

Following the publication, we received a high volume of readers correspondence.

Boom.

We got the offer directly there.

You click on it.

Be an a week protocol.

What you could do is since it's positioned like this, you can just send them direct to checkout if it's on your website.

Like there's avatars that do this, mainly the ones on like Funnel ish or like clickbank instead of sending them to your product page after.

if you wanted to do this directly in there, it would be kind of aggressive, but you could do this and then just have it like automatically for subscription.

But to do it directly at checkout, you can do it on instant gem, maybe gem pages.

We'll see because we're gonna make it anyways.

But this is perfect.

Now let's do the.

The final draft.

So you can see here it's already asking me.

I'll deploy the single HTML file using the resil Resilia advertorial format.

This is because I already have the Claude skill in here.

So it's got that context base of like all I have to do now is say go.

And then it's going to pull from the resilia advertorial and then generate all of the copy we have, but in that resilient kind of style of their advertorial that we see here.

with these fonts, this coloring based on clinical research, everything.

But it would insert in everything we have.

And then on the images it'll leave kind of a box and then you'd insert in like a CDN like hosting URL and then put in there.

So but what I want to do is I want to follow more of like a news style because that's kind of like what we're writing.

So we're going to go weather.

Weather.com.

Like I want to find.

Like let's go to New York Times.

Like someone that would go on something like write about something like this pinned.

Epstein scandal.

Come on, bro.

maybe not them.

Let's go msnbc.

Actually, you know where we'll go to?

What's his name?

Alex Jones.

Alex Jones website.

What's this called?

Infowars.

It's Got lots of videos.

Let's find like an article.

No.

You guys are doing all this live with me, bro.

The original we had was probably the best.

So we'll just go back to that one.

Mainly because of what I like the most was the header.

The header gave it like a lot of like the format of it worked well but that sort of different options you would see similar to this.

so we're gonna follow this format here.

How they have it mainly just because of this header.

So what I'll do is we're going to come here go to Claude, inspect this.

I want the article to read exactly how a news site.

Fonts mainly the menu at the top and insert in our copy for the inspection person.

Or it's.

I won't.

It's like the image provide now with Claude bro, you guys can do anything.

So I want it to show just like this.

Reminding each product will look like that.

Instead of the shop now button we'll put in that.

To work.

I have my original Claude skill so use my resilient quad skill to see how it means needs to be formatted for gem pages.

Then we're gonna let Claude get to work and do this and we're gonna check out the final draft and barrel we might put together.

Banger.

I gave you guys an hour and 30 minute video on this bro.

Jeez.

All right, so this is what we got.

Female longevity review.

So it had an issue.

What it should have done is instead of because it says it couldn't pull the structural model like the actual one that we needed.

So instead it just inferred on it which is not what we want at all seeing the female l review.

But.

Inserted it straight into here and then exactly as I give it for the eight comparing the different products product A verified buyer review on it.

Product bio review Pros, cons pros cons cons.

First and then the best one here.

Which is ours and then the summary and then let's see the five criteria checklist.

Editor's note with the CTA pushing the higher AOV and then this would be the button there.

Final note, another CDA and it's down there.

Okay.

Decent changes we're gonna make.

I'm going to go to this right here.

We're gonna use our full page screenshot and then put it into there because it wasn't able to pull the actual code of this right here for some reason.

So I want to provide it with the PDF so it can do so so I can like do it accurately as I want.

Download that Come over here and then we'll insert in that PDF.

This is the PDF of the TVT new site.

Fix everything to go back to this.

And then I think this is really good.

But I.

Right now my debate that I'm taking is should we have more images?

I think an image right above the porn theory, it'd be kind of weird, but we can have one right above it.

Boom.

right above this, right above this, right above this.

So because what we have to think about is that some people are going to be skimming through these.

So they're going to go through.

They're going to go 24 shift.

Boom.

Okay, husband who's eyes keep reading.

Why people keep calling me.

All right, so what I did was I gave it the PDF and it re ran through basically whatever this is, the CNET structure and regenerated it.

So we can see right here it's got a full nav bar for us now, actually scroll in a fake search bar hero image up here.

I don't know what that means but we've got our headline, Pink feathers Redfish and a million filtered selfies.

If you want to see it more mobile formatted, you can just play around with it like that.

But here we go.

Pink feathers, Redfish and million for the sub.

And then we've got the basic, CDN part of it all 12 minute read.

This button to share doesn't actually work but it's there.

And then we've got the beginning of the avatar.

So a couple things I'm seeing.

we can actually run this one right here like the, the copy should do the main job.

You don't need the images all throughout your entire advertorial.

But personally, just from looking through it all, it's a lot of words, bro, which is, it's a good thing because it does a very good job on the copy side.

And we spent past hour and a half going through all of that.

It's got the comparisons right here, really good images, review of it.

Then we got her checklist.

We've got editor's note and then we've got our actual CTA right here in line.

We'd have the link to our product page there.

Final note, sort of cta.

There we go.

And then at the very end a footer that matches it all which is clean.

It's very clean.

So a couple of changes I would make mainly on the links.

So like how you'd go about doing this, I'm gonna just show you guys and then we're just Gonna run with this version now.

I'm gonna let you guys know what changes I would make though specifically.

So we're gonna get rid of these in lines because there's nowhere that I would want them to go.

I want them to stay on this article.

That's main thing.

That's number one.

Number two is we need to have a CDN URL right here so we can insert in AI photo of the author.

And then this right here, we need to make sure that this just formats to the correct part of the advertorial.

So we're going to have this do like a scroll section sort of thing and then images.

I would want like an image right above this.

Image above this.

Image above here, image above here.

I think that this is.

These are key points that need to be you know, shown visually.

Especially if someone's like kind of skimming through which a good portion of people will do.

get an image here but I think we can have more.

So then maybe an image right above.

Like I would insert more images in this just because already it's a bit long of a read.

A 12 minute, you know, as I'm telling you guys.

So changes that I'm gonna have right now, let's fix a couple things.

Every link at the top and header, let's remove it.

Don't make them clickable at all.

insert cdn, URL placeholder or the byline for the authors.

So that would be this right here.

Let's make the header headline larger and let's look at an example.

No, just basic.

I think a color would be good.

Honestly, how Instagram quietly made a generation.

Tallis sized and smaller.

Let's make it smaller.

Smaller fonts.

these are just small design changes.

But this is like if you're really spending this much time, as you guys can see, just aim for perfection or at least you know, high, high quality.

So these are only changes I'm gonna make.

I'm not gonna do the whole way images sort of thing like inserting images everywhere just so we can get.

This would end up being a two and a half hour thing.

But hold on through it all, remove inline hyperlinks from everything.

State.

Make the this article hyperlink scroll section buttons so it goes directly to that.

Actually nah, let's remove that because I want people to read.

So there's no point in having that.

Remove all hyperlinks and then entered in some images above form theory.

In there.

Image above the pigments.

It.

And then let's have a, any URL for our product image in the offer box right above pricing.

Remove the, Because we don't do that.

I don't want to give false expectations.

The rest of it is, is good.

And then finally remove all, hyperlinks from the footer section and then that's done on that side.

So these are changes I'd make on it.

We're going to iterate on it.

And on the side I'm gonna get gem pages up and I'm gonna explain to you guys how you know, know you kind of put it in there.

All right, so we're over in the gem pages.

All you're going to do is of course you need to do this to activate it, but you're going to come over where we at.

There we go.

Pages create new page.

Start from scratch.

Landing page, create a blank page.

Now, key things, we're going to do this from the very beginning so no one forgets it.

Come up here and let's name the page and then the page handle.

This is very key because as you test more advertorials, more list goes everything.

You want to do this up front so that you can, you know, be able to understand like what concept you're testing.

So for this one we're gonna go evolutionary theory is what we're going to call this concept evolutionary theory.

And then on the page handle, this is actually displays.

This will show an SEO.

And then customers, when they click on the advertorial, if they look at the top of it, some of them will be able to see it.

So I think I personally put some effort into the pay channel.

You don't, you don't have to, but it is important.

I would put Instagram, theory or let's go evolutionary theory for it as well because we can do, I can think of some very interesting catalyst ads we can do around this concept itself.

And then if we find one of the other winners or, you know, pulling the weight, we can iterate on it.

So do that and then go add sections, custom code, throw that into there and then we're going to save it until that code is done on this side.

SEO page title, SEO description.

we're going to leave that blank, but I would recommend just generate one in chat gbt.

Put it in there.

Get rid of these.

Use Shopify theme header.

You shop by theme footer, apply settings, get rid of those and the rest of this is good to go.

Okay, let's go get the code.

All right, it's been A little minute bro.

Like we were chilling here for a while but finally we got it done now.

So here no longer does it have the little links.

It's italicized the headline how we wanted it and had this red italicized the subhead line made it smaller.

Insert a CDN URL.

So what you guys, if you don't understand is a CDN URL is basically your files, the link, the like way that Shopify hosts everything.

So basically all you would do is, I mean I'll show you guys a little bit.

I'm not gonna do all of them.

I'd be here barrel for another hour.

But what you do is look, it even provides you like a basic description of it.

Edit, no photo.

It'll provide you like a basic description of every single one.

But I feel like an image right here would be good.

now we've got a good back to back images over there.

Now fits everything images right here, Boom, boom.

Criteria, checklist, editor's note.

And then now we have our product image.

CDN would fit in there.

And then if you wanted to like put subs, I might have mentioned this.

I don't remember.

You would just position your subscription offer in here beforehand.

So lots of things about advertisers is about framing.

So as well.

I said you guys could just turn this into a checkout thing.

I don't really.

It'd be a bit difficult.

I mean you could figure it out if you just have to do so actually you just send them direct to checkout I think.

I don't know, you'd have to figure it out how to have it done.

Well basically what I do is I'd have this set up to the link.

So got all this done, visual, designer and at the very end we've got all this as well.

None of these links you can click on citations but basically the design of it is good.

So we're going to copy, go over to our gem pages, click on this here and then let's see.

I've never done this style before so we'll see how it runs.

Save, save and then preview the page.

that bro.

this is good.

This is really good.

Boom, there we go.

And then all of your image would be inserted into here.

So to view it in mobile you would do like inspect.

But what we're going to do here is I'm just kind of make it skinnier right here.

This is the AI image video running in the background as I'm finishing this.

But you can see it here, you can still scroll on it.

Get header hero image up there headline.

But this is what it looked like in mobile, Bro.

That looks good.

And then of course you just have your images inserted into there.

So I'm gonna show you guys how to do that quickly and then I'm gonna spend a bit.

I doubt anyone's made it this far so I'm gonna give you like the actual like crazy sauce about how this is like really, really crazy applicable now.

So back over here, all you'll do is now, if you have your image gen ABI skill LinkedIn you can just say okay, now I want you, you to generate the images for every single out of your tutorial and then it will generate it all formatting correctly, high quality.

And then it would go through, generate them all and then you go in there.

we're not going to do this because I'd be continued waiting but, but we're going to do it for like the first three.

So just for now let's do the first three, use our image gen skill for it and then we'll run through, use the API key and generate the first three images and then we're going to put their limited shopify files and we'll be done as this is getting done.

I'm going to walk you guys through the real sauce of how this is crazy.

So this is h.

Alex fed it off.

Just type in swipe file.

You have access to all of these.

but the one specific one, I had it saved but I'm struggling to find it.

Here we go.

You can click details.

Let me see.

There we go.

This is basic gem pages.

So I file.

Let's go find the good one.

So this is navitorial swipe file.

this one was directly inside of the community.

So if you're not using that paying attention to salespeople put in there.

But these are already in that PDF form.

So you guys saw like all I did was go to a news site and I was like here and I use a full page screenshot and put into Claude and I said copy this structure but specifically for war making.

You can do that and then turn into a Claude scale.

So with this one, since I really like the structure of what we made with that one right there, like I'm gonna use that for my own brand.

I'm just gonna turn into a clawed skill and I'm gonna name that format new style or something around there so that anytime I have my full copy ready I can say run this skill and It'll create it the code for it in the exact style and then I just put into gem pages.

So you literally increase the speed of how fast you make things.

Super fast.

So I'm gonna link this swap file directly below.

If I forget, just send me a message.

But they're brands like Neuro inside of here.

Most of these you now that you guys have access to claw like this kind of old.

You can make way better advertorials.

You can get very creative.

So that's a hot best thing I'd recommend is think of a format that you want to get done.

You guys, saw I wanted like a news like editorial style.

I went directly to a news editorial stylist.

Use the code from it or full page screenshot.

Claude was able to make the cdn.

CDN sort of thing.

And then boom, done.

But we're back over here.

It's made three images.

We got a hero image.

This one is.

It actually kind of works for.

We need I probably would go for something more dramatic but it kind of works for like the editorial style.

Like you're not selling anything crazy.

this is Dr.

Kessler.

Okay.

And then porn theory image.

I would iterate make that better but we're just going to take it.

We're going to put these each into there.

So you're going to do download the files.

Come on over into Shopify content files.

Now you could definitely if you And just leave that.

No, I'm gonna have to blur this.

But basically you're gonna open up the files with the images and upload each one by one.

Now I did the zip file.

I'm an idiot where to fix that.

But basically upload the file.

We've got the first one in here being generated or uploaded into there.

Then we'll upload the next few.

So we got that done.

Now all you do is you'll come over here, copy link and this is a CDN URL and then give basically the title of this 01 Hero image.

This one byline, Dr.

Kessler, this one 03 Porn Theory section.

Insert these into the code of our advertor.

And then boom.

Now you've got the images inside the advertorial.

That's all you do.

basically you would just have this like you already have the API key inside of Claude so you can have it bulk make every single one of these for you.

And then on your side you would just you know, download it, upload it here.

I'm sure, I'm 100% sure actually, there's an automation that you could just have Claude even be able to upload straight into your Shopify for you if you want to give it access to your Shopify.

I know guys that have done it or I've heard about it.

I don't.

I don't personally trust it enough to do so, but it would speed things up a lot.

So I might test it, try to look more into the code and figure out ways to do it well.

But it'll insert it into that super easy Boom.

You got advertorial done.

Claude coded everything for you, any design you want.

I showed you guys a template there.

basically I would do the exact same thing for Listicles, but you'd be a bit better on it.

So we'll let that get done generating and then come back into this gem pages.

All right, got it done.

Come over here.

Remove this current one, insert in the new one with the CDN URL save preview your page.

You're done right there.

Look at that, the hero image.

We got the byline author right there.

it looks a bit AI you could definitely make it a bit better.

And then we've got our first image right here.

But very easy.

that was a long video.

Went over lots of things with advertorials using clothes, cloud, API keys, how to rip any format and even come up with your own and everything around copy.

So this extreme sauce for you guys.

Go make some money.