Local Business Proof 2

Okay, so here's another massive example of a common mistake that I see on Google Ads account, especially for local businesses.

Now their tracking is off.

they're doing what's called page view tracking, which is why you see it's almost like $2 cost per conversion.

So that is way, way low.

And if that is correct, that's definitely awesome.

But that's not the case.

What they're doing here is any time that someone clicks and they land on the actual website, it triggers a conversion.

And that is not good because what happens is Google would optimize for page views rather than from high quality leads or if you want sales purchases.

So after fixing this campaign, these are the campaigns that I launched.

As you can see here, $11.99 for cost per lead.

I have call from ads, I have signups or form submissions, and then I even have like a, $50 cost per conversion or cost per lead.

And this is way more in line into the true quality.

And again, you want high quality leads because this feeds the algorithm of Google Ads.

Thanks so much for watching.