Ryan CruzSep 28, 2026
Local Business Proof 1
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Local Business Proof 1
Ryan Cruz
Learn how to optimize a local business Google Ads account to dramatically decrease the cost per conversion from $200 to $20.
Local Business Proof 1
Ryan Cruz
Learn how to optimize a local business Google Ads account to dramatically decrease the cost per conversion from $200 to $20.
Chapters
00:00
Introduction
Introduction to the high cost per lead in the Google Ads account
00:19
Optimization Results
00:39
Optimization Strategy
Transcript
00:00
So guys, this is a Google Ads account for a local business that I manage.
00:04
As you can see here, they had one month wherein they were getting like almost $200 in cost per lead.
00:11
And it's not even a cost per like email submission, it's just call from a Google Ad.
00:17
So that's definitely expensive.
00:19
When I got this client I started optimizing it and I'm going to show you guys by December.
00:28
And as you can see here, I have now massively decreased their cost per conversion from those $200 to around $20.
00:39
And again the strategy was to fix their tracking because they were not tracking, they had issues with their CRM number two.
00:47
So after I fixed their tracking they had overlaps in their campaign.
00:50
I focus most of the budget on areas because this is a local business that is really getting a lot of conversion.
00:58
And then I also separated mobile as well as desktop.
01:02
Yeah, thanks so much for watching.
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