Thought Leadership Framework & Visibility Journey 🧭

I'm Kat, as you probably figured, and I'm really excited that you are considering the possibility of us working together.

It is really important to me that you are able to make An informed and aligned decision.

And that it feels like a true hell yes.

And that is why I wanted to create create this video for you.

I'm going to talk more about the why behind my framework, my specific approach, because I do know that it is unique.

I'm going to give you a little bit of a phase by phase breakdown so that you know what to expect along the journey.

We're going to talk about how long this process actually takes, keeping in mind that there are quite a few variables involved.

I'm going to talk more about the program inclusions as in those touch points and And then I will talk about what to do in terms of next steps if you are still interested in us working together.

So when we are, harshly comparing ourselves to other people out there, magnetic personal brands and thought leaders and visible experts, we often get very fixated on what it is that they have done.

Like what we can see and touch, like their success, their credibility, their magnetic content, their gorgeous brand aesthetic, the fact that they're getting so much reach and engagement.

And it is really easy to overlook just how much work is involved in getting to that kind of place where you are recognized and visible.

It's a little like this.

I'm not going to sit here too long because I trust you can pause if you want to look in more detail.

But for all of those results that people are achieving, there is so much going on under the surface and behind the scenes that they need to contend with the work and also all of the obstacles and the challenges and the resistance, the friction that they're up against.

It's a really big deal.

And something that I have noticed tends to happen is that I'll hear people say, look, once I have more confidence, more time, more credibility, once I figured out my message and I've got the ideas and I have the beautiful brand aesthetic and a strategy that I know is foolproof, then I will be ready to begin my visibility journey.

But in truth, it is the journey that gets us all of those things.

It is the process of committing to this journey and then developing all of those different things along the way that leads to those things that you think that you need in order to even begin.

Now, we always think material magnetism when we're thinking personal brand, as in the brand that we can see so what your profiles look like, what kind of content you're sharing, your, your photos, your, bio, all things.

But that is really the final piece of the puzzle that comes together as a result of three other core ingredients, which are self awareness, strategy and skills.

Because believe it or not, you don't just wake up and have the skill magnetic content.

You don't just sit down and throw together a strategy.

way.

Like fast forward five years, you're speaking on stages.

It wasn't your original strategy that got you there.

It is a process of iteration.

And the other ingredient, self awareness, learning about yourself, all of these things require sustained action on over time.

We develop these things, we are not born with them.

And one of the biggest keys that I have found, like the real test and the real way for us to develop these things is through practicing in public.

Yes, you heard me right.

Which is why the visibility journey is not for the faint of heart.

Basically, if ever there was going to be a time or an occasion for all of your fears to be brought to the surface and your protective patterns to be activated, it is when you decide to become more visible.

that is why there is one more ingredient that is absolutely essential and yet it is overlooked, I'd say 99% of the time.

really this is the key to sustained action over time.

Because if we are missing this thing, chances are we are going to quit at some point.

We're going to be inconsistent, it's all going to get too difficult, or we're going to keep pivoting our plans and sabotaging our strategy because we can't stay the course.

This ingredient is what I call capacity.

It involves things like self belief, self trust, nervous system regulation.

It's your ability to have those fears come up, have the overwhelm, have the confusion and the stresses and all of that and not allow those things to derail all your plans.

And this ingredient takes serious work.

Now, beginning this journey can feel a lot like standing at the bottom of a very tall mountain.

I know I've done it not once but twice.

I re began my visibility journey about 12 months ago and holy do I had to become my own client.

And that, I mean I'll save that for another day, that story.

But what I have found is that when people are standing at the bottom of that mountain, they will do either of these things.

They will try to outsource the climbing part by hiring people or AI to do the thinking, creating or publishing for you.

Problem is there that we never overcome the fears, really.

We never face the imposter syndrome and become fully embodied in what we're sharing.

We always feel like we're going to be called out as a fraud.

We may start climbing without an actual plan, without supplies or stamina and we quickly get freaked out or tired and we give up.

Or we keep waiting for the perfect conditions, the internal conditions, as in how we feel and the external conditions like everything just being right before we begin, which of course never comes.

But 11 years of experience, and when I say 11 years, I mean working with aspiring thought leaders and small business owners as a coach, as a copywriter, as a brand strategist, and what I would say is eight years of full time visibility journeying of my own to build my own personal brand and business.

What I have learned is that like mountain climbing, the visibility works best when we take preparation seriously.

Like we're not going to just immediately start running up the mountain without thinking any of this through.

When you have a guide who knows the terrain, no, not someone who's going to walk for you or carry you up the mountain, but who can give you the tips and help you understand what you need to do next.

When we can break the mountain into chunks, like as in they are going to get to base camp first and then they've got another camp that's set up further up the mountain.

And then each time we get to that next level, we acclimatize, we adjust to the oxygen levels and we recover and we make sure we're like, okay, I'm good, before I set off to the next level again.

And the big Thing is, we focus on sustainable progress because it's not a race to the top.

If we race, we're not going to even make it.

And so this understanding of how we need to tackle the visibility journey is what led me to years and years and years of work and building this framework and this five to the power of five phase approach that we are going to quickly walk through now.

So the first phase is all about claiming it.

I call this like becoming undeniable.

We think at the very beginning of the journey, what we need is a perfect plan.

Like we can get into overthinking mode.

We need all the conditions to be perfect.

it's.

We can get very in our heads and as I said, like never actually take the leap.

But this phase is about understanding what you actually need to get started and what is something to save for one of the other phases.

And so in this phase, I get you really focusing on tapping into the fact that you do have unique brilliance to share with the world.

We commit to a North Star and why you're actually doing this.

We make a commitment, And the big thing is we take the leap.

We just hit publish on that imperfect first post, knowing it is the beginning of the journey and is meant to be like the worst post that you will ever post because your skill level is at the lowest, your strategy is the least defined, and that is all good because once that is out of the way, so much pressure is off our shoulders and we can move on and get really into into the weeds in phase two.

Phase two is all about sharing it, sharing your brilliance.

And I call this becoming unbridled.

Because what you will find is that once you begin this journey and you start sharing more regularly, that is when all of the mindset stuff will come up.

Okay, so despite overcoming all the resistance to hitting publish, what you're dealing with now is your mind regularly jumping in and being like, this isn't working.

no, there's no feedback.

People aren't leaving comments.

no, I got a bad comment.

no.

Why isn't this getting any reach?

I should probably pivot my strategy.

I should probably do something different.

I need to go back to the drawing board.

I probably need to get a new photo shoot.

I'm just going to buy some really nice templates.

I saw this course over there.

There are so many things that we will do that keep us going when all we actually need to focus on during this phase is learn to hold steady.

That is the true threshold that we're trying to break through here.

And so during this phase, we are going to be capturing ideas, we are going to be working on finding your voice.

But ultimately our number one focus is just publish, publish, publish.

Can you keep publishing into the void for a little bit without necessarily getting the feedback that you want?

And learn to be okay with that.

Make the point, the creation and the publishing and not the metrics and the data and all of that.

That is for a later phase, if we can hold steady for long enough.

It's incredible how our mind stops having such a grip on us.

And what's going to happen is we actually free up and we start enjoying the process of publishing more.

The creative process becomes more fun to us.

Our voices are freed up and we have so much more room to play now.

We have more space for clarity.

And we well, one of the biggest things we're going to be building is self trust.

Of like, I said I was going to do this thing and I actually did it.

Huh?

Okay, I can trust myself.

That is what is setting us up for success in phase three.

Phase three is all about defining it.

It's about standing out.

Not by going, hey, look at me, look at me, but inside out magnetism.

I call this becoming unmistakable because it's like your onlyness factor is so obvious.

And this happens through a couple of things.

It's happening through the internal work that we'll be doing a huge amount of self reflection and looking for evidence of what other people have in the past noticed about you that is unique.

We're going to look at what are your unique quirks, what brings you joy, what are some ways that you naturally like to express yourself.

And what we're doing is bridging the gap between who you actually are and how that is expressed in the world.

Because we know it's like one thing to be unique as a human being.

It's another thing for that to come across in your content.

Because here.

We've got our creative confines, we've got our, our self doubt, we've, we've got, know, a skills gap often.

So during this phase, what we're really going to be doing is, yes, getting clearer on what makes you unique.

We're also going to do that work on your ideas.

We're going to find ways to mold your ideas and make them more unique, more original, more Valuable by bringing extra bits of you into them.

And you're going to be discovering your style, really developing a signature style in your creative process.

And we do this through, you guessed it, also more publishing.

But this time around, rather than the experiment being focused on just output, we're going to get a little bit more intentional with these experiments, running mini experiments where you play with different styles of creation that allow you to find your voice and find new ways of expressing yourself through slowing down a little bit and being less focused on just get as much out as possible.

And now starting to focus a little bit more on intention and quality and doing this for a while and getting clearer for yourself on what makes you unique and seeing, wow, I really do something, have something unique and valuable to share.

That is what is going to set you up for success in phase four.

In phase four, it's all about refining it.

So I want you to imagine that at this point it's like we've actually found this beautiful raw diamond that is you, okay?

But it hasn't been cut and polished yet.

And what we're doing now is making sure that we can cut it beautifully and polish it well so the light hits it and it just absolutely stands out.

And this is where intentionality and strategy really come in.

So in this phase, which I call becoming unmatched, because it's like, ain't nobody going to compete with you at this point in time because you've done all this inside out work.

You are, the embodiment of what you're talking about.

And now what we're really doing is just getting super serious on, what are the skills that need developing?

How does the strategy need refining?

How can we focus on those 1% improvements to just keep getting better and better and better?

So during this phase, we're learning to think like a strategist.

and understanding that wherever you're publishing, that platform has its own goals, has its own rules, and you're going to learn to play within them while also knowing where you can color outside the lines.

We're learning to create like an artist.

Like, the more skilled you become, the more fun content creation becomes.

Because it's so much easier to go from having an idea in your head and then making it it real on paper or in pixels and you're not having that frustration of like, it was so much better in my head.

And we're learning to express like an embodied leader.

So we're really making sure that you're doubling down on your message and the things that are going to really make you memorable and also make you stand out to that person or that audience that you are really wanting to call in.

And this is a phase that we can stick with for a fair while because during it, we're learning more about metrics, Like, we're really creating a lot of feedback loops to go.

Okay, I have a hypothesis that potentially by doing this thing, I'm going to increase my reach or I'm going to increase the number of comments that I get or the number of subscribers for every time I publish something.

And then we see does that work?

And it's, there's no pass or fail here.

All we are ever doing is learning, staying curious.

So we can stay here for as long as we want, as long as makes sense.

But know that there is a final phase that ultimately I'm holding a vision for you, in the future, which is all about amplifying it, becoming unstoppable.

So this is where you have done all of the hard yards.

Like, it has been a lot of manual labor to get to this point, because it is in the process of creating, of iterating, of refining, of getting the data, the feedback that you have got to this place where you're like, I know who I am.

I know what I stand for.

I know what my message is.

best.

I know my best and formats and mediums of, of content.

Like, I know how to reach my people now how can I work smarter, not harder.

how can I leverage all of this past work and start bottling up my ip, my intellectual property, and making it work harder for me?

And so I've got like a little lightning in a bottle as a symbol for this one.

Because it is really about capturing this magic, this only factor that is you, and putting it in forms that stand the test of time.

Because a lot of these platforms, they, their shelf life of content is really short.

And that can feel really frustrating and mean that we can feel like we're caught on a content hamster wheel.

But when we are smart about it, what we're really thinking is like, okay, I'm going to build some evergreen content that stands the test of time.

I'm going to start also looking for leveraged visibility opportunities like speaking on podcasts or being a guest speaker somewhere, making sure you're getting that one to many reach, SEO and things like that, where it's like you can be asleep and people are still finding you, all because of this strategy that you set up well in advance.

And so phase five is all about that and really freeing you up so that you can continue to evolve and to grow.

But your content keeps working for you and is helping you achieve those goals.

24 7.

Now, there is something we have to back to because I said, like, we all want what we think we're going to get at the summit, know, recognition, engagement, positive feedback, invitations, success.

And yet for all of the positive outcomes that you desire, it is really important to understand that you need to be able to hold the equal opposite of that.

Because you know what accompanies positive comments, negative comments.

When you are getting invitations and yeses, you know what else you're probably getting?

Crickets and rejection.

for every superfan that you attract, you are probably having to be seen by a hundred, but sometimes hundreds, even a thousand people who feel neutrally about you, who aren't interested in what you do, and probably at least one person who dislikes you, who completely disagrees with what you have to say.

And so if we want to attract all of that good stuff, we need to make sure that we're also ready for the other, end of the spectrum that is going to come with it.

which is why this process is actually five phases, but to the power of five.

So becoming unshakable is what I call phase zero.

Because for all of that outward focused work that we're going to be doing, we're also going to be increasing your internal capacity as we go.

Because I don't want you having one of those road bumps where, you get one negative comment and you're like, my gosh, I'm not cut out for this.

Or this is a sign I'm, doing the wrong thing.

Or you put something out there and someone calls you out for making a mistake and you spiral into shame and, No, what we're going to be doing is making sure that those roots go deep so that you are equipped to handle all of what comes with becoming more visible.

Now we're going to touch on some timing here, which is one of the trickiest things for me to explain.

Because even though this is a curriculum backed process like The timing is very much in your hands.

Because Because the real variable here is how much time are you able to dedicate to this work outside of our sort like face to face time.

So if you're able to do three hours a week, then we're probably looking at the slightly longer end of this timeline.

If you're able to do five plus hours a week, well, it's going to move faster.

And obviously there's a huge variable here because I work with entrepreneurs who like this work is literally part of their full time job and I also work with plenty of professionals where they're needing to fit this in on top of their 40 plus hour a week, work schedule.

So just know that there's no judgment here.

This is me just trying to set expectations so you know exactly what you're getting into.

So basically phase one, we tend to spend six to eight weeks here.

Although I mean it could also be a lot quicker, depending on what you come to me with.

So that is the prep work that we're doing.

So you're ready to hit publish on that first post.

But the thing is, we're also making sure that you are ready to dive straight into phase two.

So it's not that you just have one post ready to go.

You're going to have a whole content experiment set up by the end of this phase.

Phase two, I say around four to six weeks.

And this is really the timing of your first content experiment, which tends to be around 30 days, but Phase three, which is when we're really running mini experiments and playing more with creativity and discovering your onlyness factor.

This is like an 8 to 12 week process.

And then phase 4 is really TBD because what will often happen is that we will start working on that together and then it's up to you.

Do you want to keep working with me?

That's where we would look at doing an extension beyond our six months together.

Otherwise you might be like, you know what, I'm Good.

Because Absolutely.

I'm setting you up to think like a strategist.

And the vast majority of my clients will continue this work on their own because they have the skills, they have the perspective, they have the Literal tools.

They've already got their personal knowledge management hub that.

I've set them up with absolutely everything so they're very self sufficient.

And so that's why I kind of say that our initial six months, the bulk of it is going to be happening between phase one and phase three.

Then we'll do some work on phase four and then it's just up to you, do we finish up there?

or do you want to continue working with me?

and then phase five.

I have the infinity simple because this is just ongoing.

Then like you've, you have laid all the groundwork in those other four phases and then it's really just about maintenance and you know, building out more assets and once in a while just checking in on what it is that you're doing.

Do I need to make an adjustment and things like that.

But that is kind of ongoing work that you can decide how, how you want to pace that.

And again it's something that I can help you with getting set up if we decide to work beyond the six months together.

precious.

I don't want you becoming dependent on me for me.

Like the best thing that I could do is have you walk away really feeling like your own authority and your own strategist.

That's when I know that I have one.

So a quick overview of just the different touch points of what it's like actually working with me, like the different ways we're going to be communicating, etc.

So before we've actually kicked off.

there is a choice for you to make on whether I give you a mythic journey or a magnetic by design.

I won't go into detail about what those are like they're just some of my supportive sort of asynchronous offers that that can really complement the work that we're doing and they're really about diving into more self awareness.

They're just through two different lenses.

You can find information on both of those on the website though.

So I'll leave it at that.

You are going to be set up with a client HQ document.

will.

It's many page document where it's like all the information you need from me like it's a guidebook.

It's got all of the links that you need.

We've got dedicated pages for each of our months together, you've got links to recordings and transcripts, my own notes.

You can put your homework in there, there'll be exercises, extra resources.

Like it is a really rich one stop shop for keeping track of everything that we are doing together.

Our monthly calls are the regular routine calls that we have set up in advance because I want you showing up every single month regardless of where you're at in the process so that you are held accountable to continuing the work.

It's far too easy to go, I just need to reschedule because I haven't done all my homework and this is where I find that I lose clients.

Like this is where they fall off the wagon and really struggle to get back on.

So this is like here you just staying committed and staying on the wagon, trusting that wherever you're at, I will meet you there on these calls and we will get you unstuck if you are feeling stuck.

Speaking of stuck though, there are also emergency calls now in inverted commas because I don't think there's any personal branding emergencies.

However, if you have something like a big deal coming up professionally, something to do with visibility, personal branding, thought leadership.

So it could be a presentation, you need to give a really important email, you need to send an essay that you've been doing a ton of work on and you really just need to work through some things with me in real time.

You'll get extra calls that are 30 minutes long where you can book them with very little notice.

We can get on that call together and work through whatever it is.

It could also be something mindset related and emotional where you're like, I've been triggered by this thing, this thing happened.

I don't know what to do.

So you've got those in your back pocket and you just schedule them whenever you need to.

We've got asynchronous check ins.

So between the monthly calls, I'll be checking in with you to be like, hey, where are you at?

In the process you'll give me some answers, you can record some voice messages for me and just fill me in on what's going well, where are you struggling?

And basically give me any requests of like, do you want me to look at anything?

Do you need a pep talk?

Like And I'm here to just keep you on track.

That's so you just keep building momentum between our calls.

Content reviews are where you can put in a very specific request for me.

If you're working on something like a piece of content and an email and an essay, a video script.

You can tell me all about it and say, hey, I need some feedback on this.

Here's what I'm creating, here's why I'm creating it, what's the purpose of it, and here's where I'm kind of in my head about it.

Here's where I'm concerned that it's not hitting the mark.

And then I will review it within a few business days and usually record a feedback video for you or I will directly go in and leave comments and make some suggestions.

And the big thing for me when I'm doing these content reviews is I'll always give you the why behind the suggestion that I'm making because I really believe in project based learning.

So you'll get insight into how I think as a messaging strategist and copywriter.

And a lot of my clients say that this is like their favorite part of work because they really do become better creators, better communicators because they're getting this real hands on training, with their content.

And then like I mentioned, there are curriculum too.

So to make sure that our sessions together are highly personalized and really focused on where you're at in the process, I have pre written and pre recorded curriculum that covers all of the 101 stuff for the phases so that like I'm not treating our sessions like a teaching session, I will say, hey, I recommend you go watch or read this and do these couple of exercises before we meet.

And that will mean that we can make the most of our next session together.

So that is an overview of what it's like to in this work with me.

So if that is all sounding really good and you're like, yes, this is exactly what I've been looking for.

What now?

What happens next?

Here's what to do.

So the first thing to do is there's a button below this video where you'll be taken to an application form.

And this is where you get to tell me your story.

I want to know your background, I want to know what you're working on, what you're struggling with, what are your goals.

I just, I want to know how you think and this is going to help me really understand if I am potentially the right fit for you.

It's, so take your time filling that one out.

I also send you a copy of your responses because people like, my gosh, these questions were so deep and they gave me so much clarity.

So hopefully you'll find that to be a valuable exercise, regardless of what happens next.

If I've read it and I'm like, yeah, this all sounds great, I would love to meet you.

We will get on a like 20ish minute call where we can get to know each other a little bit better.

If I've got any remaining questions about you, I'll ask them.

But the main thing is if you have any final questions and, or concerns and stuff that's really specific to your context, then this is where I can answer those.

And then if we both agree, it's like, it's a hell yes.

This feels really aligned.

I will send you the link to complete payment, your first payment or pay in full, as well as sign a simple agreement and that will confirm your spot in the program.

You'll and you'll be redirected to a welcome page.

And very soon after that you'll sent a, welcome pack from me with all of the things that you need, like access to your client HQ to book calls things, your onboarding, questionnaire, etc.

So that is the process.

So I'm hoping this already answered many of your questions in advance.

And like I said, if you have remaining ones, but you're definitely interested in us still potentially working together, fill out an application.

I'd love to hear from you.

And then we can finish, talking about your questions when we meet for a call.

Thank you for taking the time to watch this.

Bye for now.