Ordinal Demo - 2025

Hey everyone, I'm Jeffrey.

I'm one of the co founders of Ordinal.

as a reminder, Ordinal is end to end social media management platform.

Our goal is to 3 to 5x the speed by which teams are able to plan, post to and grow their social media following.

what you're looking at here is essentially the home view or the calendar view for Ordinal.

we believe everything in terms of social content should be planned on a calendar basis.

and like any calendar, it's customizable in a ton of different ways.

you can view things on different timescales, filter down by structured data, save down sub calendars.

but for now let's go ahead and create a post to get into the meat of how things work.

one new feature that we're launching at Ordinal soon is a new set of API endpoints.

I preloaded this in here, but you can create a post title, choose a channel that you want the post to go out to.

At Ordinal we support every major social channel.

LinkedIn, X Instagram, Facebook threads, TikTok, Discord.

You can also post to Slack communities and Webflow, CMS and YouTube shorts.

and I'll go ahead and create this post.

when I go to the post page, what you'll see here is essentially where I go to actually draft and collaborate on content with my team.

so I've created this as a LinkedIn post.

I can change which account is actually posting.

So you can post on behalf of execs, or if you're running an employee advocacy program, you could change to one of those different accounts.

Same thing with any other channel as well, right?

Like if you have multiple Instagram accounts or Twitter accounts, you can, you can just change which account you're posting to with a click.

This is where I then go to draft content.

So you know, I could say like new endpoints we're launching this week, analytics have now the ability to read and write data through our API.

Click.

You know, learn more on our blog and maybe the blog goes to, you know, our website.

And so one of the first things you'll notice is that everything we show within the actual preview of Ordinal is a realistic social preview.

and this is true for all channels, right?

So in LinkedIn for example, this is pixel perfect down to where the actual line breaks are going to be, how this post is actually going to look.

if there are any attachments, those as well, you can even see things on LinkedIn, like the "See More", where.

the post actually cuts off in the feed.

If on any channel you ever want to see a more realistic social preview, you can always click that feed preview button.

And you can view things on desktop and mobile as well.

in terms of drafting content, across any channel.

In Ordinal, we support bolding, italics natively, so you can always bold, italicize any text that you want to.

And tagging as well.

Tagging works differently on every channel, but we're looking at LinkedIn.

For example, I can tag both companies and I can also tag, personal profiles as well.

For example, I'll tag my co founder, Francisco.

Just like on LinkedIn.

I can do things like delete his last name too, to make it feel more casual.

attachments work just by hitting this attachment button on whatever channel you're on.

So I can upload, in LinkedIn's case, images, PDFs or videos.

and so for example, I can just upload, this sample image right here of our logo.

It's going to upload.

And then if I open up the feed preview again, I can see how that actually looks.

But again, it'll be sized correctly in the actual editor experience too.

Let's say I wanted to cross post this post, to multiple channels, right?

I can do that as well.

Within Ordinal, I, I just select the channels that I want to cross post to.

So maybe this should go out on Twitter and Instagram in this case.

but again, we support every major social channel, so you can choose what makes the most sense for you.

If I then click on each individual channel, you'll see what happens is the copy and content is synced across, but I can now edit it on a per channel basis.

So for example, in Twitter, I might want to turn this into a tweet thread where I kind of split the tweet here, and maybe I add an additional tweet at the end, like thanks for following or something.

Right?

And so you can see every channel allows you to customize things on a per channel basis.

Same for Instagram.

I could change the caption, I could change it to a reel or a story.

So all of these options are kind of available to me on, you know, every individual channel, in terms of engagement themselves.

Right.

So we think getting content drafted with your team is only half the battle.

getting them to actually engage in the content is the other side that we really want to kind of encourage.

And so for, LinkedIn, Twitter and Instagram Specifically we support auto engagement.

So that's the ability to automatically do things like add likes to the posts from team members that have given that permission.

you can also add comments and reposts as well.

Right?

So, I could like comment, from the Ordinal account in this case or from my personal account or any other account connected.

Right.

I could, you know, add a custom time delay.

So leave this comment 5 minutes later and just be like, this is such a great new feature launch.

Same exact thing with reposts.

Right.

so I can add a repost as well.

Maybe this time from my co founder Francisco's account, he'll put it on a time delay.

and maybe he says like, you know, great work to the whole team on this.

And so you'll see with Ordinal, it becomes really easy to essentially start to add engagement from your team on content that's going out as well.

and there's no more having to kind of bother people manually in Slack to go like and comment.

Similarly, we also have Slack integration workflows, so we also can automate that side of things too.

So, we can send a channel, a ping to a marketing channel or a boost channel, whenever a post goes out with any kind of custom message with the link to the post.

So people to know to basically go like and engage and comment.

in addition, if you're collaborating with your team on content, we, also support deep collaboration and approval workflows.

we think successful content takes a lot of work, from many different touch points.

And so we support things like inline comments if you ever need to make small nits or edits.

Right.

Like, don't love the wording here.

and in addition to that, we also support robust approval workflows so you can kind of add anyone as an approver.

You can set approvers to have all of these kind of separate options if you want, and you can even add them as blocking approvers, which basically makes them a mandatory approval and essentially blocks the post from going out if the approval isn't approved in time.

so this is really nice if you have, you know, execs that you're ghostwriting content for or anything of that nature.

when it comes to scheduling the posts, it's that easy.

I, just hit the schedule button right here, choose the channels you want it to schedule out for.

We'll recommend you a time algorithmically or you can also put in your own custom time.

I'll take the recommended time in this case and go ahead and schedule this content.

just like that.

You'll see that in a second.

This post is now going to get scheduled to all three channels.

there we go.

for 7:20am on Thursday.

and then it'll just automatically post along with the auto engagements, across all three channels.

In terms of analytics, I think everything is pretty straightforward.

we have kind of your standard social analytics so you can see kind of an overview of how all your accounts are performing across different channels.

again I'll just use LinkedIn as the example in this case.

but it looks very similar for other channels as well.

I can essentially change the time period, filter down the data by any kind of custom data, look at any kind of charts and graphs, as well as see what kind of top performing posts are.

There's a ton to dive in here that's probably beyond the scope of this demo, but hopefully this is a helpful overview of at least how the platform works in terms of coordinating, drafting, posting and scheduling content.

Thanks.