Overview of the new Extrovert update and features.
00:08
Feed Page Facelift
Changes to the feed page interface and filter location.
00:42
New Feed Settings
Detailed explanation of various feed settings and filters.
03:23
Campaigns as Strategies
How campaigns now define engagement strategies with integrated feed settings.
04:44
Context & Style Libraries
Introduction of separate libraries for context and styles for reusability.
06:17
Plan Updates
Updates to the number of campaigns and personalities available on different plans.
06:42
Campaign Sharing & Ownership
Managing campaign ownership, sharing with team members, and managed accounts.
08:47
Topic Management
New location for managing topics for all users.
08:59
Conclusion & Feedback
Final thoughts and request for user feedback.
Transcript
00:00
Hi everyone.
00:00
We just shipped the update to make Extrovert easier to use.
00:04
And let me tell you about some of the features that we just shipped.
00:08
First of all, the feed page got a facelift, and now it's a little bit cleaner.
00:14
And here you can select your campaigns and select your users that you have access to.
00:20
Those can be users that shared campaigns with you or, managed accounts.
00:26
We also moved filters to Feed Settings and made them part of the campaign.
00:32
So if you click this icon and select Feed Settings you will see the settings of the feed for this particular campaign that is selected.
00:42
So what you see here is the mixture of filters that you are already aware of and also some features that adjust how your feed looks like.
00:54
So the first one is indirect engagement so you can reach prospects that don't post content themselves.
01:02
And also if you do activate this feature you can now prioritize direct posts first.
01:11
So this was a feature that a lot of users ask for.
01:16
essentially what it does is if people do post you will see their posts on top of the feed.
01:24
you also see the post age filter, you can hide some posts categories from your feed.
01:30
So so for example you can hide extra sensitive lead magnets and topics from your feed.
01:36
AI topics filtering is here as well.
01:40
It works in a similar way to how it worked before.
01:45
The only difference is that we moved the topic adjustment from the campaign level to settings level and I will show it a little bit later.
01:57
You also can toggle the touch point frequency which was available before as well but we made a little facelift so that it's now hopefully a little bit more clear what this setting does.
02:13
So you can turn it off, you can turn it on and set a specific time frame like high frequency for creator engagement or monthly frequency for not now prospects.
02:26
You can adjust the maximum post per person in your feed.
02:29
You can adjust the feed organization so you can see newest posts first or you can group them by person.
02:38
This was available before as well.
02:40
you can toggle the one time warm up mode.
02:44
This is useful if you use your feed to warm up your prospects before outreach.
02:51
so what this sending will do is after you leave a certain number of comments it will hide your prospects from your feed.
03:00
So if you only want to leave like 2, 3 comments before you do the outreach you can activate this one for your campaign.
03:09
And the last one is natural comment spacing.
03:12
So essentially what it does, if it's activated and you approve multiple comments for one specific prospect, it will space them out to make engagement more natural.
03:23
So now your feed settings are the part of your campaigns.
03:25
And if you go to the campaign you will see four tabs here.
03:31
So the first tab is the audience.
03:33
It works the same way as it worked before.
03:37
the next tab is Feed settings that I just showed to you.
03:42
And now you basically specify the settings for your feed and all the filters on the campaign level.
03:50
And if you share the campaign with your co worker, or if you select the campaign from here, you're essentially selecting your filters.
03:59
so you can think about this as an engagement strategy.
04:04
So one engagement strategy can be warming up your cold prospects, One engagement strategy can be nurture your pipeline.
04:13
One strategy can be comment on influencers building mutual support network or it can be some custom tailored strategy for you.
04:22
And when you create a campaign now it will be predefined with all these feed settings, right?
04:31
So if you select this one it will be created with the following feed settings.
04:36
Or you can just configure manually and go with whatever settings you like.
04:44
We also moved context and styles out of the campaign directly into context library and style library to make it easier for you to reuse the same style in different campaigns.
04:59
And you can manage it here.
05:01
And you see all your styles, they are automatically transferred from your campaigns.
05:10
So if you go here this is a style from my customers campaign that was automatically imported.
05:16
here you can see style instructions as it was before comment examples and this defines my style.
05:24
Also I can go to context library.
05:28
It now is located here in the settings and I have similar, in a similar way context about myself from this campaign.
05:39
So it's context about me, context about my company and also the insights.
05:44
So basically the same stuff that was available before.
05:48
The only difference is now I can create separate campaigns if I have separate engagement strategies.
05:55
Like say I have an engagement strategy to warm up my prospects.
05:59
And I also have a nurturing strategy which I want to use different feed settings but I want to use the same context or the same style.
06:09
And now I can do this because I can reuse the context and reuse the style in different campaigns.
06:17
We also increased the number of campaigns that you can create on the light plan.
06:22
So now you can create two campaigns on the light plan, and now you can have, one personality on the light plan and two personalities on the business plan and unlimited personalities on the pro plan, so unlimited context and unlimited styles.
06:42
The last section here is about ownership and access to the campaign.
06:47
it works in the same way as before.
06:49
It just had a facelift.
06:51
So you have the campaign owner, so person on whose behalf the comments will be posted from this campaign, you can change it to any other user from your team and you also can share the campaign with team members.
07:06
And if you share it all your team members that are listed here will be able to see this campaign in the same way like this in their campaign list and also will be able to choose this campaign like this.
07:22
So first they choose the user and secondly they choose the campaign and they share now all the feed settings from the shared campaign.
07:33
So now you don't need to worry about synchronizing the filters.
07:38
you have one filter, your co worker has another filter.
07:42
So now everything is nice and synchronized.
07:46
Also it works in the same way if you have a managed account.
07:50
So as a reminder, a managed account is an account that you create for somebody that don't need extra credentials themselves.
08:01
Like if you run an agency it can be your client and you do done it for you work for them.
08:08
So what you can do here is you can add them as you can see you don't need to provide their email here.
08:17
And what will happen is that their account will be created and any admin from your team, any user with admin status will be able to see them from their feed and will be able to manage all the campaigns for them and also will be able to manage everything for them in the settings.
08:39
So connect their LinkedIn, manage their styles, manage their contexts and manage their topics as well.
08:48
So those are now here so we also moved them from the campaign level and you can manage it for all the users that's it.
09:00
I hope you like it.
09:01
If you have any questions or issues please do reach out and please provide some feedback.
09:08
very excited to learn whether you like it or not, have a great week and thanks a lot.