Hey guys, it's Mike, the head of growth at Heartbeat.

Oh, am I excited.

For this weekly update, I get to show you Pulse, the AI companion to help you automatically build and update your community.

That is coming to Heartbeat later this month in beta.

We are also tomorrow gonna be live with Leah Turner talking about the success of the Holt community and trends we're seeing across 7,000 other communities on Heartbeat.

Plus, I want to give you a quick little rundown on the importance of conversion tracking and how you can use that natively within Heartbeat to drive successful campaigns to add members to your community.

Let's get right into it.

So, wait, let's say you missed the town hall, and you were like, what did you say, Mike?

AI?

Community Companion.

Why, yes.

Yes, I did.

That's just a little teaser of what we've got coming.

I want to talk a little bit more about what Pulse really means for community builders like you.

that any community you can imagine, Pulse can help you bring to life.

PULS can build anything that's possible within Heartbeat just by you talking with it.

And it's not a director, it's not an assistant, it's an active collaborator.

The goal with Pulse is to put on one shoulder a product expert that knows every piece of Heartbeat inside and out, from code to the surface level pixels and on the other shoulder, a growth expert to help you do all the things that are best practices to help you monetize successfully and quickly.

With Pulse, all you need to do is just explain your vision and Pulse will get to work with working with you, asking By design, Pulse follows your lead.

It's not just going to change things because you asked a question, it's going to propose a solution and ask you if that's exactly what you want.

And then you can click one button and it will build or change those things for for you.

Imagine asking to set up a cohort course and it clarifies whether you want it to be evergreen or one time, whether it's free or paid, who and which access groups get it if it needs new access groups.

And then once you guys understand each other, you just click go and a few seconds later it's all built.

That's the power of Pulse and Heartbeat.

We built Pulse, to make sure that you can get back to being the human in your community and focusing on those human connections and let Pulse shrink the time to build and innovate new structures and experiences from weeks to just minutes.

We're going to be rolling this out as a beta later this month, within the month of October.

Stay tuned for how you can get Pulse as early as possible if you want in on the beta.

More news on that is coming in future emails from us.

For now, the main thing I want you to know about Pulse is that you can go from dream to reality in a heartbeat.

as if an AI collaborator helping you go to market faster with Heartbeat isn't enough.

We're going live with Leah Turner Tomorrow, 8:30am Eastern Time.

that's super early Pacific time, but it's right in the prime time of the day for our friends in Europe.

Really excited that Leah is welcoming Mortaza and myself onto the show, along with her tech wizard, Laura Burnett.

And we're going to be going into the secrets of what it takes to build a thriving community.

We're talking about the secrets behind the Holt, which is one of the most breakout successes that we have on Heartbeat.

We are also going deep into the trends that we are seeing behind the 7,000 communities that have been built on Heartbeat.

Seven to 10,000.

It's a lot of communities.

Seven to 10, guys.

It's a lot of communities.

But that's the point.

The point is that we have the aggregate averages and trends and things and the myths we can dispel with the big data set and we've got the secrets from someone who has just knocked it out of the park.

Guys, it's Leah Turner.

You know how she is, she's just a fantastic human being bringing all the news and all the reality to you guys.

Laura's, the tech wizard behind running the Holt.

Mortisa knows all of the ins and outs of Heartbeat and where it started from.

And he's seen communities even before Heartbeat, what it takes to make that work out.

And I'm talking about what it takes to grow.

So all of us together, this is going to be a great co interview session.

If you can attend live.

There's 196 people RCP'd on LinkedIn live.

There are 100 people RSCP'd in the hearth.

This is gonna be packed.

If you're not going to be there, you should be.

I'll see you tomorrow morning.

I'm going to be even more caffeinated than I am now.

I will definitely be there and I hope you guys are there too.

And lastly, I want to go over an amazing tip for when it comes to growing your community just to give you a quick hit win.

If you guys have ever thought about running campaigns that have conversion tracking and you want to optimize a campaign around that outcome, you can do that in heartbeat.

So let me jump into my community, the gym and show you what this looks like.

So here we are in the gym.

I'm just scrolling around for a sec here, but I want to get into the back end.

We're going to go into settings and we're going to come down here under payments into conversion tracking.

What you see Here is Pixel IDs and yes, I put my face in front of this.

For the sake of privacy, you can put in a, Facebook Pixel id.

This is gonna work across all meta platforms, Facebook Instagram threads, a Google Tag Manager ID if you are having a consolidated management for all different kinds of tags that you're running, and a Google Analytics ID specifically to look at analytics traffic.

What is this for?

Why should you care about this and why is it worth being on the growth tier to get it?

So conversion tracking is extremely important to have profitable marketing campaigns.

If you attended my recent session on how to get Facebook leads for $2, I showed a very simple strategy about using lead gen through ads to get email list building and then converting the specific leads from that lead magnet into.

But let's say you ran a specific campaign against a paid ticketed event using our new ticketing functions.

You might want to make sure that the specific event of purchasing inside of your heartbeat community is the very action that you consider a success for that campaign.

Obviously you don't want to just get a bunch of people to view your community page or click the ad, but never buy inside Heartbeat.

When you put these tracking pixels in place, they tell your ad platform how, hey, this thing happened.

And when the ad platform says, ooh, I was waiting for that thing to happen, it now knows that that was a good lead and then it builds a profile of that person that purchased your event ticket in this example is going to go forward and you'd be built into a profile, a Persona to go find more people out on Facebook, Instagram threads or out on whatever ad platform you're using to be able to, to get more folks like them to engage with the ad.

This is how ads build momentum over time.

Yeah, there's a little tuition up front.

It takes some time, quite frankly, a small amount of money early on.

I recently ran my ad, campaign.

I had to spend 100, $200 to get some training in there.

But after that point, it's been all profit from there on out.

And so this is how you get in platform events to fire as optimization triggers for your ad campaigns.

Now, if all of that sounded a little bit advanced for you, I encourage you to get into the Hearth and check out the replay of the how to get Facebook leads for $2 session that I ran last week.

We had 260 people RSVP for that event.

We've had 300 people watch the replay.

This topic is something I think I wanna go deeper on.

If that is something you wanna do, go into the Hearth or go on our YouTube channel and comment under the video.

After you watch it, it's over under our live streams on YouTube and, and let us know you want more if that topic you want to go deeper on.

Like what makes a good ad?

I didn't really get too deep into that.

Or what makes good email drip.

I didn't really get into that.

or Mike, what if I want to convert for purchases directly?

I didn't really get into that.

We can absolutely take that content further.

Would love to hear back from you about it.

So, from a demo of our new AI collaborator that is coming into beta this month to an amazing session tomorrow with Leah Turner, one of the most successful community builders out there, to how to optimize conversions from events within your Heartbeat community.

That's what I wanted to share with you guys this week.

Super excited for you to watch it.

You keep watching these updates, I'll keep making them, as always.

I'm Mike, the head of growth at Heartbeat.

I.

I'm going to see you guys next time.