Jip Geuke

Ecomflows: 5-Minute Klaviyo Cleanup Before Peak Season💣

Ecomflows: 5-Minute Klaviyo Cleanup Before Peak Season💣

Jip Geuke

Prepare your Klaviyo account for peak season with this quick 5-minute cleanup guide. Learn how to remove unengaged profiles, improve your domain health, and optimize your segments to ensure your emails reach the inbox instead of spam.

Ecomflows: 5-Minute Klaviyo Cleanup Before Peak Season💣

Jip Geuke

Prepare your Klaviyo account for peak season with this quick 5-minute cleanup guide. Learn how to remove unengaged profiles, improve your domain health, and optimize your segments to ensure your emails reach the inbox instead of spam.

Chapters

00:00

Introduction

Overview of the 5-minute Klaviyo cleanup strategy for peak season.

00:45

Clearing Dead Weight

01:51

Strengthening Domain Health

03:24

Optimizing Campaign Segments

04:26

Final Q4 Check

05:20

Conclusion

Transcript

00:00

hi there and welcome to this video.

00:01

And in this video I'm going to show you the five Minute Klaviyo cleanup before peak season.

00:07

So make sure to prepare your account to eventually send better emails.

00:11

So my name is Yip and I'm the CEO and founder of Ecomflows where we helped over 1000 dropshippers with setting up effective and affordable email marketing automations.

00:19

And in today's point of discussion, we're going to talk about the 5 minute Klaviyo cleanup before peak season.

00:25

So what are we going to discuss today?

00:26

We're going to clear the dead weight, we're going to strengthen the domain health, we're going to optimize the campaign segments and I'm going to show you a final check before Q4 starts.

00:36

So in reality, more emails doesn't equal more results.

00:39

You're paying for profiles that never even open up your emails.

00:43

So make sure to cut them loose.

00:45

so in the first stage we're going to take a look at clearing the dead weight.

00:48

So why does this matter?

00:49

Unengaged profiles ruin your open rate.

00:52

And if your open rate is ruined, then your emails will end up in a spam inbox.

00:56

And that of course is the last thing you actually want.

00:58

The emails will be classified as spam and therefore the results for email marketing will be less and less.

01:03

And also the third and final point, it's also a waste of budget on dead weight because in Klaviyo, you're paying for the active profiles that you have in your account.

01:12

And if you don't remove these active profiles within your Klaviyo account, You will pay more and more.

01:17

that's of course not what you want.

01:18

So here's what, what to do.

01:19

Make sure to create an unengaged segment.

01:22

So how do you do that?

01:22

Make sure to create a segment With the following rules.

01:25

so has received email 5 times over all time, but hasn't opened an email 0 times since all time.

01:31

So that's actually how you create it.

01:33

Then once you've created this segment, make sure to suppress it or remove it from your active profiles.

01:38

So here's a quick insight.

01:39

If they haven't opened the last five emails, trust me, they aren't going to open up the six ones.

01:45

So make sure to remove them from your account.

01:47

And as you might understand, Q4 is not the time to get flagged for spam.

01:51

So that's why we really need to strengthen our domain.

01:54

So how can we do that?

01:55

First we're going to check the following points.

01:57

is your SPF DKIM configured correctly?

02:00

So how do you do that?

02:01

Within Klaviyo you have option to add a branded sending domain.

02:04

Make sure to add these records to your domain and then your domain will be fully verified.

02:09

and then the second point is the Klaviyo smart sending activated.

02:12

So make sure when you send not really like important campaigns, make sure to add smart sending to that campaign.

02:18

And also make sure to use smart sending wisely within your flows.

02:22

And then the third one is make sure that you have a consistent sender name and also a sender domain.

02:27

Make sure to use the same domain that you have added as your branded sending domain.

02:31

and then the chances of landing in a spamming box will actually be reduced.

02:35

Also make sure to avoid spammy subject line.

02:38

so make sure to don't use in capitals like discount or something.

02:41

That's the last thing that that you actually want because because then you also will be flagged as spam.

02:45

Then the fifth one is filter out the bounces or unengaged profiles.

02:49

I already said this a little bit before.

02:51

Make sure to not send to any unengaged profiles because that will actually harm your sending reputation.

02:56

And then the last one, make sure that your email open rate is above 20%.

03:01

If that's not the case, make sure to do all of the points above and then you will see your open rate will actually increase.

03:07

So here's a quick insight.

03:08

If you have a cold email list, your emails will land up in the spam inbox and that's actually the last thing that you want in this Q4.

03:15

here's a quick dip from Yip.

03:16

If your emails aren't opened, nothing else matters.

03:19

So make sure to fix your open rate first and make sure to strengthen your domain Health.

03:24

So we all know the term segmentation.

03:26

Segmentation is how you stay relevant and also profitable.

03:30

Make sure to optimize your campaign segments.

03:32

here are a few key segments to use.

03:34

So of course we have the engage segments.

03:36

if your open rate is below 20%, make sure to send to your engaged audience.

03:40

Also make sure to send country specific campaigns and also keep an eye out on the setting times and also which offer that you're going to use in every country.

03:48

Then we have the third one is recent purchases.

03:51

So you actually want to exclude these from promos because let's say someone bought something today and within like two weeks to see like a big one plus one free offer.

04:00

Then of course the customer feels screwed.

04:02

And therefore they will contact the support and that's of course not what you want.

04:05

Also make sure to exclude all of the bouncing profiles.

04:08

These profiles, you never want to mail them again.

04:11

So make sure to exclude them from all emails.

04:13

So here's what you should do.

04:14

Audit every segment that you are currently using.

04:17

Make sure that everything is aligned and also make sure to add exclusions like bounced or recent bias.

04:23

So with Q4 you actually got one shot.

04:25

So make sure that it counts.

04:26

So here's the final check before Q4.

04:29

are your flows active, tested and also complete?

04:31

make sure to test that is your warm up domain fully verified?

04:35

Did you exclude non engaged buyers from the campaigns?

04:38

Are your coupon codes still valid?

04:40

Make sure to test that and that everything is working properly.

04:43

And do you have proper parcel flows in place?

04:46

And this one is actually very important which is actually overlooked quite a lot.

04:50

So make sure to send parcel updates to your audience to keep them engaged while they're still waiting for the package.

04:56

Otherwise they will open up a dispute.

04:58

And if they open up a dispute, your chances on blocks and holds Will actually be increased.

05:02

Q4 doesn't reward those who start strong, reward those who are prepared.

05:07

here are a few key insights.

05:09

So make sure to clean your list because better results leads to lower cost.

05:13

Make sure that your deliverability is optimized and also make sure to prepare on time for eventually higher profits.

05:20

So I want to thank you for watching this video.

05:22

My name is Gyp and I'm the CEO and founder of Ecomflows, where we helped over 1,000 dropshippers with setting up the email marketing.

05:28

So if you still have some questions left, you can always send us a message on helloeconflows IO or you can send me a WhatsApp on the number listed below.

05:36

And if you want to stay in contact, you can simply follow me on X, which is tip from Yip.

05:40

And I hope to welcome you soon at ecoflows.

Ecomflows: 5-Minute Klaviyo Cleanup Before Peak Season💣 — Tella