Jip GeukeApr 10, 2026
Ecomflows: How to Boost your ROAS with Emailmarketingđź’¸
Ecomflows: How to Boost your ROAS with Emailmarketingđź’¸
Jip Geuke
Learn how to improve your ROAS and maximize ad spend by implementing effective email marketing automations. Discover how to recover abandoned checkouts, increase customer lifetime value, and generate free revenue without additional advertising costs.
Ecomflows: How to Boost your ROAS with Emailmarketingđź’¸
Jip Geuke
Learn how to improve your ROAS and maximize ad spend by implementing effective email marketing automations. Discover how to recover abandoned checkouts, increase customer lifetime value, and generate free revenue without additional advertising costs.
Chapters
00:00
Introduction
An overview of how email marketing helps boost your return on ad spend.
00:29
The Ad Click Problem
01:12
Boosting ROAS with Email
02:31
Real World Results
03:11
The Cost of Inaction
04:00
Conclusion
Transcript
00:00
hi there and welcome to this video.
00:02
And in this video I'm going to tell you on, how to boost your roas with effective email marketing and how to get more out of your ad spend.
00:08
So my name is Gip and I'm the founder of ecomflows where we helped over 450 web shops worldwide.
00:13
We're setting up the email marketing automations.
00:15
In today's points of discussion, we're going to talk about why you leave money on the table, how to boost your roas, and why doing nothing in the end will cost you even more.
00:24
So what happens after someone clicks your ads and why it matters more than you think.
00:29
So actually what happens is that most stores will lose a sale after they click.
00:33
So why it happens after you spend money on ads, Most stores follow up.
00:37
and this is actually where a lot of stores make a mistake.
00:40
Customers show interest, but there's simply no reminder and no reason to come back.
00:44
So what should you do instead?
00:45
You give the customer a reason to come back after they seen your ad.
00:49
So that way we can recover abandoned checkouts with urgency.
00:53
We can welcome new visitors with, let's say the welcome series.
00:56
We can remind the product viewers to come back with like a browse abandoned.
01:00
We can send social proof to build even more trust in all of these emails.
01:04
We can upsell them to eventually increase the lifetime value of the customer.
01:08
And we can also keep your shop top of mind with sending email marketing campaigns.
01:12
right now I'm going to show you how email can boost your roas even without you having to do anything.
01:17
So why can email marketing boost your roas?
01:19
You can recover lost ad spend because most people don't buy right away.
01:23
So you can retarget them with effective email marketing automations or even campaigns use abandoned checkouts or browse abandoned to retarget the customer.
01:31
So let's say you already paid for the customer.
01:33
Now you can basically retarget them for free without having to pay for any other ad click or any other ad spend the second one is you can increase the average order value.
01:42
So how can you do that?
01:43
You can do that by sending post purchase emails to upsell or cross sell the customer so they even buy more items with the initial purchase in the email you can also offer bundle deals.
01:54
And it's actually very easy to win back the customer because they already made a purchase, they already trust you.
01:58
so therefore it's quite easy to let them make another purchase because you already paid for the customer, of course.
02:04
And the third and last one is improve your customer lifetime value.
02:08
You can do that by increasing the communication to your customer with the parcel updates.
02:12
So why is that important?
02:13
By improving the communication with your customer, you're also improving the whole customer journey.
02:18
Therefore the customer is easy to retarget which eventually costs you less to retain the customer.
02:24
And therefore you increase your roas on the long term because you can retain your existing customers For very low budget actually.
02:31
So here at the left side you can see some statistics of like a post purchase upsell that we created for one of our customers.
02:37
And they can already see it's basically free revenue because the customer already made a purchase.
02:42
And and right now the only thing that we're doing is retargeting this customer.
02:45
We're sending effective emails at the right time with the correct offer.
02:49
And then there in the bottom you can see another statistic.
02:51
It's €17,500 extra generated in just 30 days without any additional ad spend.
02:58
these are actually customers that already made a purchase.
03:00
By sending them another email with like a small discount, they will return and place another order completely free of charge.
03:08
So, and then the real question is what's the real cost of not using email.
03:12
And why doing nothing actually cost you more in the long run and how to prevent this?
03:16
First of all, the ad cost keeps rising without email.
03:19
Every miss sale is basically wasted budget.
03:22
Your competition is actually doing it.
03:24
Therefore they're converting the traffic that you are currently losing.
03:28
And then the third one, the more you delay.
03:30
Working with email marketing is lost scaling potential because no email means actually low customer lifetime value and therefore it's way harder for you to scale.
03:39
And then the fourth and last one is you're literally missing out on free orders.
03:43
Just like the last example I showed you.
03:45
The post purchase is there to basically create free orders for you.
03:49
Therefore increase the customer lifetime value on, autopilot Without you having to spend any additional money on ads.
03:55
and therefore we can conclude that emails bring them back while ads actually don't.
04:00
So the conclusion of all of this, increasing your roas has been easier than ever.
04:04
Retention brings profit.
04:06
Acquisition brings costs.
04:08
So time to improve your roas.
04:10
So I want to thank you for watching this video.
04:12
My name is Jep Hugge and I'm the CEO and founder of Ecomflows where we helped over 450 clients with scaling up their email marketing.
04:20
If you have some questions, you can just always email us at at hello@ecommowsio or you can send us a WhatsApp message on the number listed below.
04:28
And if you want to stay in contact, you can always follow us on X.
04:31
And I hope to welcome you soon at ecomflows.